HomeMy WebLinkAbout05-13-2015 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, May 13, 2015
5:30 pm at City Hall
CALL TO ORDER: Chair Sasha Palazzo
PRESENT: Pearce, LeMieux, Palazzo, Roberson, Lewis, Levi
STAFF PRESENT: Molly Cano, Tourism Manager
Meeting to order at 5:37 pm
PUBLIC COMMENT
None.
CONSENT AGENDA
ACTION: Moved by Pearce/Roberson to approve the consent agenda.
Motion carried 6:0
PRESENTATIONS
1. GFL TECHNOLOGY UPDATE
GFL presented a status update to the committee on the development of the SLO Happenings app
technology. The update included the report on the progress to the build out of the system and further
conversations with the Chamber regarding the sole source data pull. In addition GFL reported that there
was discussion about sharing of the online form into a sole event data portal that could feed the event
content to various calendar of events.
BUSINESS ITEMS
1. 2015-17 PARTNERSHIP AGREEMENT RECOMMENDATIONS
The committee considered the contract requests for the 2015-17 financial plan. The committee
discussed:
• SLO Chamber of Commerce proposal for GIA support at $28,000 and the production of the
tear-off maps for $8500. Staff reported that the TBID had taken action to share the PR
contract fee with the PCC. The TBID would cover 60% of the contract fees plus the expense
of the media monitoring system. This would leave $32,000 for the contract service fee for the
PCC. The committee also discussed the 2-year agreement for the Visitor Center at $103,000.
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• GFL Systems proposal of on-going technology services. The committee agreed that this was
needed for the success of the app. The committee discussed having the event database
maintenance and event approval included within this contract.
ACTION: Moved by Levi/Roberson to approve contracting with the Chamber of Commerce for
Public Relations at $32,000 for the PCC portion, GIA Support at $28,000, downtown
maps at $8500, and two year agreement for Visitor Center Operations.
Motion carried 4:0:2
Abstention: Pearce, LeMieux
ACTION: Moved by Lewis/Levi to approve contracting with GFL for the technology services for
the SLO happenings app, this would include the event approval piece.
Motion carried 6:0
2. 2015-17 BUDGET PROCESS
The committee discussed and determined the final allocations for the 2015-17 Community
Promotions budget. They discussed the unallocated $12,000 made available through the TBID’s
willingness to cover the majority of the PR agreement.
ACTION: Moved by LeMiuex/Levi to approve the budget allocations with the added classification
of the general contract services line.
Motion carried 6:0
3. GRANTS-IN-AID – PRELIMINARY RECOMMENDATION
The Grants-in-Aid Subcommittee presented the preliminary recommendations to the committee for
review and discussion. The committee reviewed each recommended funding amount and felt like it
was in line with their expectation overall.
4. SPECIAL OLYMPICS HOST TOWN
The committee considered the funding support for the Special Olympics Host Town event in San Luis
Obispo on July 23, 2015. The committee felt like this was a great opportunity for the City. Staff
reviewed the current budget. There was anticipated to be remaining dollars from the PCC budget.
ACTION: Moved by Peace/LeMiuex to allocate up to $10,00 from the reminding 2014-15 budget
for the event productions costs.
Motion carried 6:0
COMMITTEE COMMUNICATION
GIA Report:
None.
TBID Report:
Pearce reported on the TBID updates.
Tourism Program Update:
Molly Cano presented the Tourism Program update:
- CCTC Visit California Third Thursday presentation tomorrow
- FAM
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o Brazil Media FAM
Visit California will host a small press trip with three key Brazilian outlets
themed as ‘The unexpected affordable experiences in CA ’, jumping on the high
dollar news and showing brand pillars attractions.
o Westways Journalist
lesser-known college towns
o Time Out Magazine Opportunity
Visit California and Air New Zealand have a fantastic partnership with Time
Out in the UK which launched this week. We’re giving one lucky winner the
chance to become a correspondent for Time Out and travel to California to
experience some unique Outdoor, Culinary and Entertainment themed activities.
The winner, plus a producer and rep from Air New Zealand (3 people in total)
will be travelling from May 17th till May 23rd, with a jam packed 5 days to
create 5x 2 minute videos as well as create a written guide of their experience
that will be published in Time Out magazine.
- Interviews for the Board seats
o Applications were submitted
o May interview
o June new committee member
- Event Promotion
o 8 event apps submitted
Binder being completed now for distribution to committee members
Subcommittee will review and make the recommendations
o Jazz Festival is this weekend
Trolley Service
o SLO Concours
o Festival Moziac
10% off tickets
o SAVOR – special offer for SLO hotels $100 pass through June & July
- SLO Happenings Promotion Plan RFP
o Open and receiving strong interest
o Closes May 28 at 3pm
Key Dates:
o GIA Hearing May 20 at 5:30
o Scheduling the Event Promotions Q&A meeting next week
Meeting adjourned at 6:54 pm