HomeMy WebLinkAbout09-10-2014 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, September 10, 2014
5:30 pm at City Hall
CALL TO ORDER: Vice Chair Sasha Palazzo
PRESENT: Franciskovich, Palazzo, Pearce, Levi, LeMieux
STAFF PRESENT: Molly Cano, Tourism Manager
Meeting to order at 5:32 pm
PUBLIC COMMENT
Dave Schermer of Verdin Marketing informed the committee that Verdin would not be submitting a
proposal to the RFP request for the SLO Happenings program. He read a letter prepared by the agency to
the committee.
CONSENT AGENDA
ACTION: Moved by Pearce/Levi to approve the consent agenda .
Motion carried 5:0
BUSINESS ITEMS
1. CAL POLY FOUNDATION FOR THE PERFORMING ARTS FUNDING
The committee received a presentation from Heather Cochrane, Executive Director of the Foundation for the
Performing Arts Center. The presentation outlined for the committee a new event called “Curtain Up!”. This
event is scheduled to take place in January and will serve as the launch for the Foundation’s capital campaign.
The event is design to showcase 6-8 performance groups as a way to celebrate performing arts in the
community. The event is scheduled for January 22 and will be free and open to the public. This would be a
repurposing of the funds awarded through GIA process to BravoSLO (a similar event traditionally held in the
fall). Due to availability conflicts for scheduling at the PAC, Bravo SLO would not be taking place so they
would not be able to redirect the funds to a similar event by the organization but held at a different date.
Public comment was received on this item from Scott Andrews supporting the event.
ACTION: Moved by Levi/Franciskovich to fund Curtain Up! Through the Foundation for the
Performing Arts at $2300 from the funds originally allocated for BravoSLO though the
GIA process.
Motion carried 5:0
2. EVENT SUBCOMMITTEE – FUNDING RECOMMENDATIONS
The committee received the 2014-15 funding recommendations for the event promotion agreements
from the members of the Event Promotions subcommittee.
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Page 2
ACTION: Moved by Levi/Franciskovich to conditionally accept the funding amount recommended
by the subcommittee until the consideration at the joint meeting with the TBID for the
Mud Mash at $6900 with funds to be used for facebook and radio promotions only and
require the event to track where attendees the came from and survey where they stayed.
Motion carried 4:0:1
Abstention: Pearce
Additional Committee Discussion on Mud Mash: the committee felt strongly about requiring the results
on the attendee information from the event in the wrap up. The committee also agreed that this funding
was a one-time opportunity to support the event growing this year.
ACTION: Moved by Pearce/ LeMieux to conditionally accept the funding amount recommended
by the subcommittee until the consideration at the joint meeting with the TBID for Cal
Poly Open House at $2500.
Motion carried 4:0:1
Abstention: Palazzo
ACTION: Moved by LeMieux /Franciskovich to conditionally accept the funding amount
recommended by the subcommittee until the consideration at the joint meeting with the
TBID for SLO Marathon at $10,000.
Motion carried 4:0:1
Abstention: Pearce
ACTION: Moved by Levi/LeMieux to conditionally accept the funding amount recommended by
the subcommittee until the consideration at the joint meeting with the TBID for SLO
Concours at $4,000.
Motion carried 4:0:1
Abstention: Pearce
ACTION: Moved by LeMieux/Pearce to conditionally accept the funding amount recommended by
the subcommittee until the consideration at the joint meeting with the TBID for SLO Jazz
festival at $12,000.
Motion carried 5:0
3. 2013-14 CARRYOVER UPDATE
Staff updated the committee on the request to carryover the remaining funds from the 2013-14 fiscal
year budget into the current year’s budget. The requested carryover amount from the PCC was
$3,000. On September 15th, the City Manager would be reviewing the request for final approval. Staff
will inform the committee at the October meeting on the final decision if it was available.
COMMITTEE COMMUNICATION
GIA Report:
Levi- reached out to events and was able to connect with Bioneers on their upcoming event.
Palazzo- reached out to Library Salon and connected via email.
TBID Report:
Pearce reported on the TBID updates.
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Tourism Program Update:
Molly Cano presented the Tourism Program update on the following topics:
- Presented the TBID’s new logo and marketing campaign
- PCC’s SLO Happenings RFP is currently open and scheduled to close on Friday, 9/19
- Working on the itinerary details for the upcoming travel trade FAM trip- UK SuperFAM:
September 29 & 30- Luxury pillar
- Continuing to work with the Chamber on the Visit California media requests:
two Italian journalists for 23rd of September to 8th of October in assignment from 7 media outlets
to write articles about California
- Gearing up for SAVOR
Savor 20% off promo with all SLO City hotels
Main event participation
- Reminder: ShareSLO Mixer – 9/11 from 4-6 at StudioGood; PCC members are welcome to
attend
Meeting adjourned at 6:45 pm