HomeMy WebLinkAbout07-08-2015 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, July 8, 2015
5:30 pm at City Hall
CALL TO ORDER: Chair Sasha Palazzo
PRESENT: Pearce, Palazzo, Roberson, Lewis, LeMieux, Loosley
STAFF PRESENT: Molly Cano, Tourism Manager
Meeting to order at 5:30 pm
PUBLIC COMMENT
None.
APPOINTMENT
It was reported that earlier in the day City Clerk, Anthony Mejia had performed the swearing in of Tish
Loosley to the PCC Committee.
CONSENT AGENDA
ACTION: Moved by Pearce/LeMieux to approve the consent agenda.
Motion carried 6:0
PRESENTATIONS
1. CHAMBER YEAR-END REPORT
Molly Kern from the SLO Chamber presented the 2014-15 year-end report for the contracted services
for the PCC. Highlights included: GIA support for 23 of the 25 groups including press releases, social
media promotions, inclusion in calendars, meeting in person and over the phone, and ticket sales.
There was a great result of PR achieved through the efforts the GIA events specifically both locally
and regionally. Other PR highlights aside from the GIA events included over 700 press mentions of
San Luis Obispo this year and over 45 outlets were hosted. The Visitor Center highlights included: a
13% increase in visitor traffic into the Visitor Center, 2346 events added to the calendar, and over
8,000 people served through phone or email. The Visitor Center also represented the City at Cal Poly
Parents Weekend and Open House.
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BUSINESS ITEMS
1. 2015-16 EVENT PROMOTION FUNDING RECOMMENDATIONS
The Events Subcommittee presented the funding recommendations for the 2015-16 Events Promotion
sponsorship program. Commissioner Pearce and staff informed the PCC of the TBID’s decisions and
discussion earlier in the day regarding these events and specifically the increase in TBID funding to the
SLO Jazz Festival.
ACTION: Moved by LeMieux/Roberson to not provide sponsorship funding to Erocia as
recommended by the committee based on the full support of the event by the TBID.
Motion carried 6:0
ACTION: Moved by LeMieux/Lewis to sponsor Festival Mozaic WinterMezzo Chamber Music
Series’s promotional plan at $4,985 as recommended by the committee.
Motion carried 6:0
ACTION: Moved by Roberson/LeMieux to sponsor the Holiday Train Celebration / Elf Express and
SLO Train Day at $3,00 as recommended by the committee.
Motion carried 6:0
ACTION: Moved by LeMieux/Roberson to not sponsor the Mud Mash as recommended by the
committee.
Motion carried 5:0:1
Abstention: Pearce
ACTION: Moved by Lewis/LeMieux to sponsor San Luis Obispo International Film Festival at
$10,000 as recommended by the committee.
Motion carried 6:0
ACTION: Moved by LeMieux/Roberson to sponsor the SLO Marathon at $5,000 as recommended
by the committee.
Motion carried 5:0:1
Abstention: Pearce
ACTION: Moved by LeMieux/Roberson to sponsor the SLO Concours at $2,500 as recommended
by the committee.
Motion carried 5:0:1
Abstention: Pearce
ACTION: Moved by Pearce/Lewis to sponsor the SLO Jazz Festival at $9,000 as recommended by
the committee and support the TBID’s direction on the marketing plan.
Motion carried 6:0
ACTION: Moved by LeMieux/Lewis to sponsor the SLO Wine’s Roll Out the Barrels at $5,000 as
recommended by the committee.
Motion carried 6:0
2. SLO HAPPENINGS PROMOTIONAL PLAN AUDIT RESULTS
FreshBuzz Media presented the initial results of the program audit and led the committee through a
discussion for the development direction for the 2015-16 SLO Happenings Promotional Plan. The
committee reviewed the design concepts and gave direction that the liked the larger font, no shadow
effect, include the ticket and refresh the icons. The discussed included the promotion plan in the agenda
for next month’s meeting so the committee could review in advance.
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3. SLO HAPPENINGS TECHNOLOGY APPROVAL
The Committee received a presentation from GFL on the completed contracted technology
enhancements for the SLO Happenings app for final approval.
ACTION: Moved by Pearce/LeMieux to approve the final technology update for the 2014-15 SLO
Happenings enhancements with GFL Technologies, and direct staff to release payment for the project
when the feature is live.
Motion carried 6:0
4. 2015-16 CONTRACTOR WORK SCOPES
The Committee reviewed the 2015-16 contractor work scopes for approval.
ACTION: Moved by Lewis/Palazzo to approve the 2015-16 contract workscope for GFL
Technologies for the SLO Happenings technology agreement with the change to show GFL handling
the content management tasks.
Motion carried 6:0
ACTION: Moved by Lewis/Roberson to approve the 2015-16 contract workscope for the Chamber of
Commerce for the Grants In Aid Assistance agreement.
Motion carried 4:0:2
Abstention: Pearce & LeMieux
ACTION: Moved by Lewis/Palazzo to approve the 2015-16 contract workscope for the Chamber of
Commerce for the Visitor Services agreement.
Motion carried 4:0:2
Abstention: Pearce & LeMieux
ACTION: Moved by Palazzo/Lewis to approve the 2015-16 contract workscope for the Chamber of
Commerce for the Public Relations Services agreement.
Motion carried 4:0:2
Abstention: Pearce & LeMieux
5. GIA LIAISON ASSIGNMENTS
The Committee reviewed the 2015-16 GIA recipient list and assigned the committee liaison to each event.
COMMITTEE COMMUNICATION
GIA Report:
None.
TBID Report:
Pearce reported on the TBID updates.
Tourism Program Update:
Molly Cano presented the Tourism Program update:
- July 7 – Community Promotions program to the City Council
o Approved by City Council last night
o GIA funding for events for PCC
- Event Promotion
o Festival Moziac
10% off tickets
o SAVOR – special offer for SLO hotels $100 pass through June & July
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- CCTC Vice Chair – hosting the CCTC retreat in the Spring
- Special Olympics Host Town event on July 23rd
- SLO Railroad Museum will be hosting a FAM Reception for regional tourism
professionals and board members on Tuesday, July 28th. The event will run from 5-7pm
at the Museum and will include hosted beverages and food as well as tours of the
museum and our historic La Cuesta Parlor Car.
Meeting adjourned at 7:32 pm