HomeMy WebLinkAbout03-09-2016 PCC Minutes
Minutes
Promotional Coordinating Committee
Wednesday, March 9, 2016
Regular Meeting of the
Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, March 9, 2016 at 5:32 p.m. in the Council Hearing Room, located at 990
Palm Street, San Luis Obispo, California, by Chair Palazzo.
ROLL CALL
Present: Committee Members Daniel Levi, Deborah Lewis, Patricia Loosley, Stephanie
Roberson, Vice-Chair Jill Lemieux and Chair Sasha Palazzo
Absent: Clint Pearce
Staff Present: Tourism Manager Molly Cano and Recording Secretary Kevin Christian
PUBLIC COMMENT ON NON-AGENDA ITEMS
There was no public comment on non-agenda items.
CONSENT AGENDA ITEMS
C1. MINUTES OF REGULAR MEETING ON WEDNESDAY, FEBRUARY 10, 2016
MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER
LEVI, CARRIED 6-0, to approve the Minutes of the Promotional Coordinating
Committee meeting of February 10, 2016 as presented.
C2. COMMUNITY PROMOTIONS BUDGET REPORT
By consensus, the Committee directed staff to receive and file the Community
Promotions Budget Report.
C3. PUBLIC RELATIONS REPORT
By consensus, the Committee directed staff to receive and file the Public Relations
Report.
Promotional Coordinating Committee Minutes of March 9, 2016 Page 2
City of San Luis Obispo, Title, Subtitle
C4. GRANTS-IN-AID (GIA) SUPPORT REPORT
By consensus, the Committee directed staff to receive and file the Grants-In-Aid Support
Report.
C5. VISITOR CENTER REPORT
By consensus, the Committee directed staff to receive and file the Visitor Center Report.
C6. SLO HAPPENINGS PROMOTIONS REPORT
By consensus, the Committee directed staff to receive and file the SLO Happenings
Promotions Report.
C7. SLO HAPPENINGS TECHNOLOGY REPORT
By consensus, the Committee directed staff to receive and file the SLO Happenings
Technology Report.
C8. TOT (TRANSIENT OCCUPANCY TAX) REPORT
By consensus, the Committee directed staff to receive and file the TOT Report.
PRESENTATIONS
1. PUBLIC RELATIONS MONTHLY UPDATE
Molly Kern from the SLO Chamber of Commerce announced that last year’s Visit CA
China Fam Promotional Coordinating Committee sponsorship has resulted in print and
online articles in Chinese magazine tiles of GQ, Esquire, Trading Up, National
Geographic Traveler, and Traveler Weekly, each having circulation rates greater than
450,000 in the high-end market in China. She also reported that the Chamber will be
partnering with the Central Coast Tourism Council (CCTC) to sponsor Yahoo writer,
Lisa McElroy, for a return trip to write a family focused piece on the area. For upcoming
activities she reviewed eight journalists that will be covering events in San Luis Obispo
in the next few weeks, with a focus on arts and the outdoors.
Promotional Coordinating Committee Minutes of March 9, 2016 Page 3
City of San Luis Obispo, Title, Subtitle
BUSINESS ITEMS
1. ELECTION OF CHAIR & VICE CHAIR
Tourism Manager Cano reviewed the committee bylaws concerning election, term length
and duties of officers.
MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER
LEVI, CARRIED 6-0, to nominate Committee Member Roberson for the PCC Chair
position.
MOTION BY COMMITTEE MEMBER LEWIS, SECOND BY COMMITTEE
MEMBER ROBERSON, CARRIED 6-0, to nominate Vice Chair LeMieux to continue as
the PCC Vice Chair.
2. 2016-17 BUDGET PROCESS
Tourism Manager Cano presented the projected budget, reviewed and described the
differences of the budget line items for 2016-17 consideration, and reviewed the budget
process timeline that terminates with the June 14, 2016 City Council meeting
The committee discussed approaching the next two-year budget by starting with a review
of their strategic plan.
For budget related presentations scheduled at the April 13, 2016 PCC meeting, the
committee gave direction to vendors to focus on the PCC goal of enhancing the
experience of visitors and residents while they are in San Luis Obispo, and to link next
step proposals in the app development to the PCCs “wish list” for possible enhancements,
including the ability to view items by date range.
3. 2016-17 BUDGET STATUS UPDATE
Tourism Manager Cano presented a breakdown of the remaining available funding and
introduced the idea of using a portion of the contract funding for promotion using the
SLO Happenings app, over the next 3 months.
Representatives from Freshbuzz Media presented a proposal for an add-on promotional
strategy including: 1) expansion of Facebook and Instagram 2) development of an app
review pop-up 3) event curation to add more events to the SLO Happenings app 4)
additional printing of coasters 5) Concert in the Plaza magnet sponsorship.
Promotional Coordinating Committee Minutes of March 9, 2016 Page 4
City of San Luis Obispo, Title, Subtitle
MOTION BY COMMITTEE MEMBER LEWIS, SECOND BY VICE CHAIR
LEMIEUX, CARRIED 6-0, to approve a $1,200 expenditure from contract funding for
Facebook promotion.
MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER
ROBERSON, CARRIED 6-0, to approve a $1,050 expenditure from contract funding for
Instagram promotion, with an additional $1,050 for 3.5 months of media planning.
MOTION BY COMMITTEE MEMBER LOOSLEY, SECOND BY COMMITTEE
MEMBER ROBERSON, CARRIED 6-0, to approve a $1,000 expenditure from contract
funding for adding a “Request a Review the App” pop-up in late May to early June.
MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE MEMBER
LEWIS, CARRIED 6-0, to approve a $700 expenditure from contract funding for
curation of additional events for the app.
MOTION BY COMMITTEE MEMBER LEWIS, SECOND BY VICE CHAIR
LEMIEUX, CARRIED 6-0, to approve a $1,220.41 expenditure from contract funding
for the printing of 10,000 additional coasters.
MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER
LOOSLEY, CARRIED 6-0, to approve a $2,000 expenditure from contract funding for
Concert in the Plaza magnet sponsorship.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA UPDATE
None.
2. TBID (TOURISM BUSINESS IMPROVEMENT DISTRICT) BOARD REPORT
Tourism Manager Cano reported that the TBID received a report on their metrics, the
Rainy Day promotion, and funded the Cal Poly “New Student & Transitions Program”.
3. TOURISM PROGRAM UPDATE
Tourism Manager Cano presented the “Poppy” award that the TBID marketing videos
received; provided an update on the tourism intern; noted that the GIA applications are due
Friday March 11th; reported that Matt Wilkens was elected as the new TBID Chair and PCC
liaison; announced that Committee Member Levi has been reappointed for an additional
term; and reminded the committee that the Advisory Body Recognition event will be held
on March 22nd, 2016 at the Embassy Suites.
Promotional Coordinating Committee Minutes of March 9, 2016 Page 5
City of San Luis Obispo, Title, Subtitle
ADJOURNMENT
The meeting adjourned at 7:29 p.m. to the next Regular meeting to be held on April 13, 2016,
5:30 p.m.
Respectfully submitted,
Kevin Christian, Recording Secretary