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Home My WebLink About06-08-2016 PCC Minutes Minutes Promotional Coordinating Committee Wednesday, June 08, 2016 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the Promotional Coordinating Committee was called to order on Wednesday, June 8th, 2016 at 5:40 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Vice Chair Jill LeMieux. ROLL CALL Present: Committee Members Deborah Lewis, Patricia Loosley, Sasha Palazzo, Matthew Wilkins, Vice-Chair Jill LeMieux, and Chair Stephanie Roberson (5:45). Absent: Committee Member Daniel Levi. Staff: Tourism Manager Molly Cano and Recording Secretary Kevin Christian. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. CONSENT AGENDA ITEMS C1. MINUTES OF REGULAR MEETING ON WEDNESDAY, MAY 11, 2016 Vice Chair LeMieux called for a motion covering both sets of minutes on the Consent Agenda (Items C1 and C9). ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECOND BY COMMITTEE MEMBER LEWIS, CARRIED 5-0, to approve the Minutes presented from the Regular Promotional Coordinating Committee meeting of May 11, 2016 (Item C1) and the Special Promotional Coordinating Committee meeting of May 18, 2016 (Item C9). C2. COMMUNITY PROMOTIONS BUDGET REPORT By consensus, the Committee directed staff to receive and file the Community Promotions Budget Report. Promotional Coordinating Committee Minutes of June 8th, 2016 Page 2 C3. PUBLIC RELATIONS REPORT By consensus, the Committee directed staff to receive and file the Public Relations Report. C4. GRANTS-IN-AID SUPPORT REPORT By consensus, the Committee directed staff to receive and file the Grants-in-Aid Support Report. C5. VISITOR CENTER REPORT By consensus, the Committee directed staff to receive and file the Visitor Center Report. C6. SLO HAPPENINGS PROMOTIONS REPORT By consensus, the Committee directed staff to receive and file the SLO Happenings Promotions Report. C7. SLO HAPPENINGS TECHNOLOGY REPORT By consensus, the Committee directed staff to receive and file the SLO Happenings Technology Report. C8. TOT REPORT By consensus, the Committee directed staff to receive and file the TOT Report. C9. MINUTES OF THE SPECIAL MEETING ON MAY 18, 2016 See motion, Item C1. PRESENTATIONS 1. PUBLIC RELATIONS MONTHLY REPORT Molly Kern, Chamber of Commerce Director of Communications and Business Education, noted the following past month highlights support the “hub and spoke” marketing focus which the Chamber stresses. San Luis Obispo was featured in the Lonely Planet list of the top 25 things to do in California, specially noting the Amtrak Surfliner trips; San Luis Obispo is #18 on Thrillist Travel “25 Best Small US Cities To Spend The Weekend” listing, noting the millennial demographic target market; and a Gear Patrol piece titled “72 hours in San Luis Obispo County”. Promotional Coordinating Committee Minutes of June 8th, 2016 Page 3 BUSINESS ITEMS 1. 2016-17 EVENT PROMOTION FUNDING RECOMMENDATIONS Tourism Manager Cano reported that the Tourism Business Improvement District Board (TBID) had approved funding at all levels recommended by the joint Events Subcommittee. Vice Chair LeMieux reviewed each of the events, the subcommittee funding recommendations, and explained that the funding recommendation for the Roll Out the Barrels Weekend event is pending review of the upcoming 2016 event. ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY COMMITTEE MEMBER LEWIS, CARRIED 6-0, to approve the Event Promotion Sponsorship funding as presented including: $5000 for 2017 Jazz Festival; $5000 for Earth Day Food & Wine; $5000 for WinterMezzo; $8000 for the Film Festival; $3000 for SLO Craft Beer Festival; $5000 for SLO Marathon and with the understanding that the Roll Out the Barrels Weekend event funding of $4000 is pending review of the upcoming 2016 event 2. 2016-17 SLO HAPPENINGS PROMOTIONAL MARKETING PROPOSAL Tourism Manager Cano reviewed the 2016-17 SLO Happenings promotional marketing proposal and budget allocation, which is based on the committee’s funding allocation specified during the May 11, 2016 meeting. ACTION: MOTION BY COMMITTEE MEMBER LOOSLEY, SECOND BY COMMITTEE MEMBER LEWIS, CARRIED 6-0, to approve the SLO Happenings promotional marketing proposal as presented. 3. 2016-17 CONTRACTOR WORK SCOPES & AGREEMENTS TERMS Tourism Manager Cano presented the 2016-17 contractor scope of work for the Chamber of Commerce and GFL Systems. Public Comment: Michael Holliday, owner GFL Systems, Inc. stated, “GFL is awesome”. ACTION: MOTION BY CHAIR ROBERSON, SECOND BY COMMITTEE MEMBER WILKINS, CARRIED 6-0, to approve the GFL scope of work as presented. ACTION: MOTION BY COMMITTEE MEMBER LOOSLEY, SECOND BY COMMITTEE MEMBER LEWIS, CARRIED 5-0-1 (LeMieux abstained), to approve the Chamber of Commerce scope of work as presented. PCC LIASON REPORTS & COMMUNICATION 1. GIA UPDATE – LIAISON REPORTS No reports at this time. Promotional Coordinating Committee Minutes of June 8th, 2016 Page 4 2. TBID BOARD REPORT Committee member Wilkins reviewed the May 11, 2016 TBID minutes and discussed the TBID Board’s position on the funding level recommended for the SLO Marathon. Tourism Manager Cano reported that the Tourism intern position was approved by the TBID Board and that it will be presented to City Council on June 14, 2016. 3. TOURISM PROGRAM UPDATE Tourism Manager Cano reported that today was the last day for the current Tourism Intern, Mattie Kuber, that a new intern has been hired for the summer, and reviewed that GIA recommendations will be presented to City Council at their July 12, 2016 meeting. ADJOURNMENT The meeting was adjourned at 6:19 p.m. The next Regular PCC meeting is scheduled for Wednesday, July 13, 2016 at 5:30 p.m. in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: 07/13/2016