HomeMy WebLinkAbout09-14-2016 PCC Minutes
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, September 14, 2016
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, September 14, 2016 at 5:32 pm in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Roberson.
ROLL CALL
Present: Committee Members, Daniel Levi, Deoborah Lewis, Patricia Loosley, Sasha Palazzo,
Matthew Wilkins (arrived 5:38),Vice-Chair Jill LeMieux, and Chair Stephanie Roberson
Absent: None
Staff: Tourism Manager Molly Cano and Assistant City Clerk John Paul Maier
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
CONSENT AGENDA
MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE MEMBER
LEVI CARRIED 6-0 to approve the Consent Calendar Items C.1-C.8.
C.1 Minutes of the Meeting on August 10, 2016
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
C.7 SLO Happenings Technology Report
Minutes – Promotional Coordinating Committee Meeting of September 14, 2016 Page 2
C.8 TOT Report
PRESENTATIONS
1. CHAMBER MONTHLY REPORT
Molly Kern of the Chamber of Commerce, reported on several types of public relations,
highlighting Tim Richard’s road trip and his publication entitled, “San Luis Obispo: The
Perfect Pit Stop on your California Road Trip.” Ms. Kern spoke about two publishers, Thrillist
and Elite Daily, noting high circulation for their articles related to attractions in the town.
BUSINESS ITEMS
1. PCC COMMITTEE STRATEGIC PLAN PROPOSAL REVIEW
Due to a conflict of interest, Committee Member’s Levi, Palazzo, and Roberson recused
themselves, noting their employment with Cal Poly San Luis Obispo.
Tourism Manager reported that one proposal was received by the deadline for the development
of the PCC Strategic Plan.
By majority, the Committee directed Tourism Manager Cano to extend the deadline for
additional proposals for the Strategic Plan, noting that future applicants shall submit their
proposals by the November meeting, emphasizing that applicants are to provide a full report
with greater details in their submissions.
Tourism Manager Cano stated that she will reach out to potential candidates to seek additional
proposals for the Committee’s approval.
2. 2016-17 EVENT PROMOTION FUNDING RECOMMENDATIONS
Tourism Manager Cano presented an Excel spreadsheet entitled, “Event Promotion
Sponsorship 2016-17,” and further reported funding for various community events. Tourism
Manager Cano spoke about the event, Roll Out the Barrels and noted that there was a decrease
in ticket sales this year and highlighted that the event was extended to increase the number of
vendors.
MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY LEWIS, CARRIED 7-0
to approve the recommendations for the 2016-17 Annual Event Promotion Sponsorship,
endorsing funding for the following events: 1) $3,750 to Roll Out the Barrels Weekend 2)
$4,250 to Love SLO 3) $1,000 to Fall Fest.
Minutes – Promotional Coordinating Committee Meeting of September 14, 2016 Page 3
PCC LIAISON REPORTS & COMMUNICATION
1. GIA UPDATE
Committee Member Loosley reported on the GIA event Central Coast Shakespeare Festival and
noted that there was expanded outreach, percentage of sales increased by 18%; and there was
collaboration with the SLO Academy Members regarding the GIA Update.
2. TBID BOARD REPORT – TBID MINUTES: AUGUST 10, 2016
Committee Member Wilkins requested for Tourism Manager Cano to provide the report. Mrs. Cano
reported that emails have been sent to over 1300 Cal Poly parents to encourage an extended stay to
San Luis Obispo through the Lodging Loyalty Program, highlighting incentives as a part of their visit.
Mrs. Cano stated that the launch of the outreach took place on September 1, 2016. The TBID annual
report will be presented to the City Council on October 18, 2016.
3. TOURISM PROGRAM UPDATE
Tourism Manager Cano reported that she is working on the process of recruitment for a Tourism
Coordinator. Tourism Manager Cano announced the Cow Parade to be held on September 17,
2016.
ADJOURN. ADJOURNMENT
The meeting was adjourned at 6:27 p.m. The next Regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, October 12, 2016 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 10/12/2016