HomeMy WebLinkAbout08-10-2016 PCC Minutes
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, August 10, 2016
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, August 10, 2016 at 5:36 pm in the Council Hearing Room, located at 990 Palm Street,
San Luis Obispo, California, by Chair Roberson.
ROLL CALL
Present: Committee Members, Patricia Loosley, Matthew Wilkins (arrived 5:38),
Vice-Chair Jill LeMieux, and Chair Stephanie Roberson
Absent: Committee Members Daniel Levi, Deborah Lewis, and Sasha Palazzo
Staff: Tourism Manager Molly Cano and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Michael Holliday, owner GFL Systems, Inc. expressed support to the members of the Promotional
Coordinating Committee.
CONSENT AGENDA
The committee discussed Presentation Item 1 first, then returned to the sequential order of the
Consent Agenda.
ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY COMMITTEE MEMBER
WILKINS, CARRIED 4-0 to approve the Minutes of the Promotional Coordinating Committee
meeting on July 13, 2016.
By consensus the Committee directed staff to receive and file Consent Agenda Items C.2 – C.8.
Minutes – Promotional Coordinating Committee Meeting of August 10, 2016 Page 2
PRESENTATIONS
Presentation Item 1 was presented prior to the Consent Agenda.
1. Chamber Monthly Report
Molly Kern, Chamber of Commerce Director of Communications and Business
Education, presented the public relations activities for the past month, emphasizing their
focus on reaching the millennial market. Ms Kern noted that San Luis Obispo was
covered by “Sweet,” a Snapchat Discover channel pop up with over 100 million daily
viewers, “StyleCaster”, which covers fashion and lifestyle, and “Goop”, which covers
lifestyle and is curated by Gwyneth Paltrow.
BUSINESS ITEMS
1. 2016-17 SLO Happenings Technology Updates
Michael Holliday, owner of GFL Systems reviewed the proposed categories, filtering
options, and push notification text suggestions as requested by the Promotional
Coordinating Committee.
The Committee requested the following modifications: 1) Filters: Add a “child friendly”
filter. 2) Push Notification: Use six weeks as the timing threshold for unopened
application notifications and one category combined with two filters should be used for
the “new events similar to past favorites” notifications.
ACTION: MOTION BY COMMITTEE MEMBER LOOSELY, SECOND BY VICE
CHAIR LEMIEUX, CARRIED 4-0 to approve the app Categories, Filters, and Push
Notifications with the requested modifications.
2. 2016-17 SLO Happenings Promotional Strategy & Plan
FreshBuzz Media reviewed the 2016-17 SLO Happenings Promotional Strategy along
with their marketing program timeline and reporting structure. Highlights included their
social media channel strategies, design branding with video creation, and event and
community outreach for both vendors and locals.
ACTION: MOTION BY VICE CHAIR LEMIEUX, SECOND BY CHAIR
ROBERSON, CARRIED 4-0 to approve the SLO Happenings Promotional Strategy and
Marketing Plan.
Minutes – Promotional Coordinating Committee Meeting of August 10, 2016 Page 3
3. PCC Committee Strategic Plan Development
Strategic Plan Taskforce members Lemieux and Roberson reviewed the formation and
purpose of the PCC, the scope of the proposed project, and the topics of discussion for
creation of a strategic plan. They reported that the task force recommendation is to seek
an experienced consultant to oversee the strategic plan development process. The
proposed budget is $5,000, which comes out of the PCC general contract services budget.
ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECOND BY
COMMITTEE MEMBER LOOSLEY, CARRIED 4-0 to approve the Strategic Plan
Development scope of work as presented by the Task Force.
4. Review Grants in Aid Application Process
By consensus, the Committee directed staff to continue the current process and noted that
no additional modification is needed at this time.
PCC LIAISON REPORTS & COMMUNICATION
1. GIA Update
Tourism Manager Cano reported that approximately half of the GIA contracts have been
signed, returned, and that she will be reviewing yearend reports returned to date in the
coming week.
2. Strategic Plan Taskforce
No further report.
3. TBID Board Report
Committee Member Wilkins supplied a brief report on the TBID Board meeting of
August 10, 2016, highlighting the new “Loyalty Program”. Tourism Manager Cano
presented a brief overview of the Loyalty Program, noting that it rewards frequent visitors
of San Luis Obispo City hotels, and reported on the popularity of the program at the Cal
Poly SLO Days orientation events.
4. Tourism Program Update
Tourism Manager Cano reviewed the projects that Tourism Intern Katie Conroy has been
assigned; informed the Board that she expects to have somebody hired by the Fall of
2016 for the permanent Tourism Assistant position; and provided an update on activities
related to Cal Poly “SLO Days”.
Upcoming PCC related meeting dates:
Events committee September 7, 10:30-12:30
Minutes – Promotional Coordinating Committee Meeting of August 10, 2016 Page 4
ADJOURN. ADJOURNMENT
The meeting was adjourned at 6:41 p.m. The next Regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, September 14, 2016 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 09/14/2016