HomeMy WebLinkAbout11-17-2016 PCC Minutes
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Thursday, November 17, 2016
Special Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Special Meeting of the Promotional Coordinating Committee was called to order on Thursday,
November 17, 2016 at 5:39 p.m. at the Sands Inn & Suites, located at 1930 Monterey Street, San
Luis Obispo, California, by Chair Roberson.
ROLL CALL
Present: Committee Members Daniel Levi, Deborah Lewis, Patricia Loosley, Sasha Palazzo,
Matthew Wilkins (6:24), Vice-Chair Jill LeMieux (5:45), and Chair Stephanie
Roberson.
Absent: None
Staff: Tourism Manager Molly Cano and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Mike Holiday, San Luis Obispo resident expressed his gratitude for the Committee and the staff
liaison.
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE
MEMBER LEWIS, CARRIED (5-0) to approve the Minutes of the Promotional Coordinating
Committee meeting on October 12, 2016.
C.1 Minutes of the Meeting on October 12, 2016
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
Minutes – Promotional Coordinating Committee Meeting of November 17, 2016 Page 2
C.7 SLO Happenings Technology Report
C.8 TOT Report
By consensus the Committee directed staff to receive and file Consent Agenda Items C.2 – C.8.
PRESENTATIONS
1. SLO Chamber of Commerce Monthly Report
(Vice Chair LeMieux arrived at this juncture at 5:45)
Keri Forsberg, San Luis Obispo Chamber of Commerce Communications Coordinator,
presented a report on the public relations activities that occurred during the past month.
Highlights include a piece in an Italian periodical highlighting restaurants in town,
hosted writers for SLO Beer Week, a road trip piece featuring the Mission, coverage in
AFAR on the Downtown Farmer’s Market, and an Australian piece highlighting
Bubblegum Alley.
BUSINESS ITEMS
1. Finalize 2017-19 Goal Setting
Tourism Manager Cano described the City’s goal setting process and reviewed the
Committee’s draft goals created during their October meeting, along with the draft
goals from all other City Advisory bodies.
The Committee discussed the intent of their various draft goals and modified wording
where necessary to clarify points.
ACTION: MOTION BY COMMITTEE MEMBER PALAZZO, SECOND BY VICE CHAIR
LEMIEUX, CARRIED (6-0) to submit the final goals as amended.
2. PCC Committee Strategic Plan Proposal Review
This item was presented following “PCC Liaison Reports and Communication.”
(Committee Member Wilkins arrived at this juncture at 6:24)
Tourism Manager Cano presented the evaluation ranking for the three proposals
received for the development of the PCC Strategic Plan and Workshop Facilitation
project.
Committee Members Levi, Palazzo, and Chair Roberson recused themselves due to
conflict of interest with applicant, Central Coast Lean.
Minutes – Promotional Coordinating Committee Meeting of November 17, 2016 Page 3
The remaining Committee members discussed the lowest ranking proposal.
ACTION: MOTION BY COMMITTEE MEMBER LEWIS, SECOND BY COMMITTEE
MEMBER WILKINS, CARRIED (4-0) to remove Central Coast Lean from consideration for
awarding the Strategic Plan and Workshop Facilitation project.
Recused members Levi, Palazzo, and Roberson were invited to return to the discussion
as their conflict of interest no longer exists. The committee discussed the remaining
proposals from Catalyst Consulting and Regenerate Group.
ACTION: MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER LEWIS, CARRIED (6-1) (LEVI NO) to award the Strategic Plan and Workshop
Facilitation project to Regenerate Group.
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA Update
Committee Member Levi presented an update of the Ecologistics conference, noting a pleasing
turnout, and reporting that a success analysis of their promotional activities will be included in
the final report. Committee Members Loosley and Roberson noted that they have reached out to
their assigned grant recipients but have not received further reports. Tourism Manager Cano
reviewed the status of past 2015-16 recipient’s final reports, and remaining funding balances.
2. TBID Board Report
Tourism Manager Cano reviewed the minutes from the October 12, 2016 TBID meeting,
highlighting the presentation given by the Deputy Director of Community Development on
Homestay permitting.
3. Tourism Program Update
Tourism Manager Cano reported:
The City Council approved continuation of the TBID for an additional year during
their November 1, 2016 meeting.
Over 100 applications were received for the Tourism Coordinator position, with ten
applicants invited for interviews, and an estimated hire date in January 2017.
The Steelhead Summit, sponsored by the TBID, had over 100 attendees.
The Sustainable Ag. Expo., a sponsored promotion of the PCC, had over 600
attendees, with over half from outside the area.
Earthday Food and Wine, a PCC supported event, have decided to no longer
continue this event, leaving $5000 available for consideration to other events by the
PCC.
Minutes – Promotional Coordinating Committee Meeting of November 17, 2016 Page 4
ADJOURNMENT
The meeting was adjourned at 7:16 p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, December 14, 2016 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 12/14/2016