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Minutes – Promotional Coordinating Committee Meeting of January 10, 2018 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, January 10, 2018
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, January 10, 2018 at 5:33 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Levi.
ROLL CALL
Present: Committee Members Diana Cozzi, Jill LeMieux, Sasha Palazzo (5:35), John Thomas,
Matthew Wilkins (5:39), Vice Chair Zoya Dixon (6:00), and Chair Daniel Levi
Absent: None
Staff: Tourism Manager Molly Cano, and Recording Secretary Kevin Christian.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER COZZI, CARRIED (4-0) to approve the Consent Agenda items C1 to C7.
C.1 Minutes of the Meeting on December 13, 2017
C.2 2017-18 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid (GIA) Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
C.7 Transit Occupancy Tax (TOT) Report
Minutes – Promotional Coordinating Committee Meeting of January 10, 2018 Page 2
PRESENTATIONS
Committee Members Palazzo and Wilkins arrived after the start of this presentation.
1. SLO Chamber of Commerce Quarterly Update
Chamber of Commerce representative Molly Kern, Director of Communications and
Business Education, and Dusty Colyer-Worth, Visitor Center Manager, reviewed the
past quarter, highlighting the demographics of San Luis Obispo visitors. It was noted
that the City ranking in the National Geographic Happiest places caused a ripple effect
to other publications and television promoting San Luis Obispo, which is reflected by
an increase in both the “placement” and “potential reach” statistics.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. SLO Happenings Program Quarterly Promotions Update
Representatives from Solve presented the quarterly promotions activity report for the
SLO Happenings program highlighting events curation activity, outreach to event
promotors, and app store optimization. Of specific note was a new iOS user video, an
outreach survey, and #tickettuesday promotion.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
BUSINESS ITEMS
Committee Member Dixon arrived during staff presentation for this item.
1. 2018-19 GIA Application Approval
Tourism Manager Cano presented changes made to the 2018-19 GIA application and
reviewed the timeline. The committee discussed the changes, the proposed educational
opportunities to be offered at the mandatory meeting for applicants, and finalized the
date and time for the meeting as February 7, 2018 4:30 p.m. at the Ludwick Center.
Minutes – Promotional Coordinating Committee Meeting of January 10, 2018 Page 3
The committee discussed the need to assign ongoing committee members to the GIA
subcommittee since two current sub-committee members will no longer be on the PCC
when the GIA applications are evaluated. Committee members Dixon, Cozzi, and
Thomas volunteered for the subcommittee.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY COMMITTEE MEMBER LEMIEUX, SECOND BY COMMITTEE
MEMBER WILKINS, CARRIED (6-0) to approve the application as presented with the selected
date.
2. Strategic Plan Work – PCC Succession Planning
Staff reviewed the current open recruitment efforts for filling the two PCC seats that
will become available at the end of March 2018, and asked the committee for ideas and
to spread the word. The committee suggested reaching out to GIA applicants and local
businesses.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
3. PCC Strategic Plan Preparation
The Committee continued preparation for the strategic plan update workshop which
will be held Saturday February 24, 2018. Items that will be discussed at the workshop
will include, but are not limited to, budget constraints, SLOHappenings changes, Event
Promotion, and New Projects.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
Minutes – Promotional Coordinating Committee Meeting of January 10, 2018 Page 4
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants In Aid (GIA) Update
Committee member LeMieux reported on SLO Classical Academy.
2. TBID Board Report
Committee Member Wilkins reviewed the January 10, 2018 TBID meeting.
3. Tourism Program Update
Tourism Manager Cano reviewed and reported on the following:
Announced that Chantal Burns has begun as the Tourism Coordinator
Announced that Lee Johnson, Economic Development Manager, is leaving the City
Reviewed upcoming Tradeshow dates that staff will be attending
SLO Discovery Weekend with Cal Poly
Reviewed the TBID sponsored Rainy-Day promotion
Upcoming Meeting dates:
- Strategic Plan workshop, January 24, 2018
- GIA workshop, February 7, 2018 4:30 p.m.
The February Regular scheduled meeting of the PCC has been cancelled due to
conflicts with Tradeshows
ADJOURNMENT
The meeting was adjourned at 6:52 p.m. The next regular meeting of the Promotional
Coordinating Committee is scheduled for Wednesday, March 14, 2018 at 5:30 p.m., in the
Council Hearing Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 03/14/2018