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Home My WebLink About09-12-2018 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, September 12, 2018 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Zoya Dixon PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Committee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on August 8, 2018 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. INTRODUCTION OF ECONOMIC DEVELOPMENT MANAGER 5 mins Charlene Rosales, the City’s new Economic Development Manager will be introduced to the committee. 2. PRESENTION ON PARKS & RECREATION MASTER PLAN 10 mins The committee will receive a presentation on the Parks and Recreation Master Plan update process. 3. CHAMBER MONTHLY REPORT 10 mins Representatives from the SLO Chamber will present the report for the public relations activities that occurred over the past two months. BUSINESS ITEMS 1. 2019-21 FINANCIAL PLAN GOAL SETTING PARAMETERS 15 mins In preparation for the 2019-21 Financial Plan Goal Setting process, the PCC will receive a presentation on the goal parameters. 2. PCC STRATEGIC PLAN NEW INITIATIVE DISCUSSION 60 mins The committee will continue the discussion for the development of the new program or initiative to be implemented in 2018-19 based on the PCC Strategic Plan document. Committee members will present and discuss the project ideas prepared by the committee members. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT 2. TBID BOARD REPORT – TBID Special Meeting Minutes August 20, 2018 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on September 7, 2018 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of August 8, 2018 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, August 8, 2018 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the Promotional Coordinating Committee was called to order on Wednesday, August 8, 2018 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Diana Cozzi, Melissa Godsey, Dana Matteson, John Thomas, Matthew Wilkins (5:35), Vice Chair Daniel Levi and Chair Zoya Dixon Absent: none Staff: Tourism Manager Molly Cano and Recording Secretary Kevin Christian. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Chamber of Commerce representative Molly Kern announced that she has accepted the position of Director of Governmental Affairs for the Chamber but noted that she will continue to work on the PCC projects. CONSENT AGENDA ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE MEMBER COZZI, CARRIED (6-0) to approve the Consent Agenda items C1 to C7. C.1 Minutes of the Special Meeting on July 11, 2018 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.5 Visitors Center Report C.6 SLO Happenings Promotions Report C.7 Transit Occupancy Tax (TOT) Report DRAFT Minutes – Promotional Coordinating Committee Meeting of August 8, 2018 Page 2 PRESENTATIONS 1. SLO Happenings Promotion Year-End Report Representatives from SOLVE presented the 2017-18 year-end report. This was the final report for the app based SLO Happenings promotion. Public Comments: None. ---End of Public Comments--- No action was taken on this item. BUSINESS ITEMS 1. 2018-19 Event Promotion Funding Recommendations Events Promotion sub-committee member Dana Matteson reviewed the organization/event requests and presented the sub-committee funding recommendations for the 2018-19 Events Promotion sponsorship program. The total funding for all of the recommendations are $25,000. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER GODSY, CARRIED 7-0, to approve Event Promotion Funding as presented in the following table. DRAFT Minutes – Promotional Coordinating Committee Meeting of August 8, 2018 Page 3 setaD tnevE)s(tnevEnoitazinagrO Funding Request :setoN eettimmocbuSnoitadnemmoceR CCP All California Young People in AA (ACYPAA) ACYPAA Round Up (all california young people in alcoholics anonymous) Thurs. pm through Sun. AM (late Feb. $ 000,21 $ )rpa ,ram ,‐ TBID/PCC: No funding California Beer Festival, LLC Boots & Brews Country Music Festival Saturday, September 29, 2018 $ 10,000 $ ‐ TBID: Funding towards marketing Central Coast Ag Network dba Central ,81 yaM ,yadrutaSalogreP eht rednu gnirpS fo etsaT AnworG tsaoC 2019 $ 3,500 $ 1,750 PCC: Funding towards advertising Central Coast Vegans Central Coast Veg Fest Saturday, February 16 or March 2, 000,3 $ 008,7 $ 9102 PCC: Funding towards advertising | TBID: up to $1,000 towards City of San Luis Obispo lodging property rooms 000,05 $ 9102 ,71‐31 enuJlavitseF cisuM kaO eviLcnI ,XBCK $ ‐ TBID: Funds towards marketing of venue and date change. Earmark $50k total funding with caveat of festival date change. $15K promotional marketing funding this year if date is not changed from graduation weekend. Michael Gasbarra dba Pouring 1 $ 9102 ,32‐22 yraurbeFlavitseF reeB tfarC OLSsnoitcudorP 6,000 $ ‐ TBID: Funding towards marketing $ 9102 ,61 hcraM ,yadrutaSOLS evoLperP egelloC noissiM 7,250 $ 7,250 PCC: Towards requested funding list Mission College Prep Mission Prep Christmas Classic December 19‐22, 2019 $ 25,000 $ ‐ TBID: Funding towards 200 room nights with City of San Luis Obispo lodging properties ($100/night all inclusive model) Mozart Festival Association dba Festival Mozaic Festival Mozaic's WinterMezzo Chamber Music Series October 25‐27, 2018 & February 22‐ 000,4 $ 000,21 $ 9102 ,42 PCC: Towards requested list | TBID: towards requested list and general brand alignment (PBS tv show) San Luis Obispo International Film $ 000,53 $ 9102 ,71‐21 hcraMtseF mliF OLSlavitseF 5,000 PCC: Towards requested list's advertising and promo lines | TBID: $10k towards advertising and $5K towards media hosting 102 ,22‐02 enuJslerraB eht tuO lloRyrtnuoC eniW opsibO siuL naS 9 $ 16,000 $ 2,000 PCC: Towards enhanced experience/build out of event | TBID: Towards out of town marketing/advertising ,9‐8 rebmeceDrekcarctuN ehTopsibO siuL naS fo tellaB civiC ehT 2018 $ 5,000 $ 2,000 PCC: Towards requested list (Note: last year of funding through this process) TOTAL ALLOCATED $ 25,000 2018‐2019 TBID/PCC Event Promotion Funding DRAFT Minutes – Promotional Coordinating Committee Meeting of August 8, 2018 Page 4 2. PCC Strategic Plan New Initiative Discussion Tourism Manager Cano reviewed the committee outreach assignments. Committee members from the various assignment areas discussed their outreach experience and reviewed the gathered data. The committee then reviewed their initiative priorities, refined the identified issues into themes, and by consensus decided to each create a project idea proposal to help vet possible next steps. Their project ideas will be presented for discussion during the September meeting. Public Comments: Molly Kern of the SLO Chamber of Commerce suggested keeping differing generational needs in mind when developing targeted issues. ---End of Public Comments--- No action was taken on this item. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants In Aid (GIA) Update Contracts are being routed with the various grant recipients. 2. TBID Board Report The 08-08-2018 TBID meeting was cancelled. 3. Tourism Program Update Tourism Manager Cano provided a Tourism Program Update. ADJOURNMENT The meeting was adjourned at 7:30 p.m. The next meeting of the Promotional Coordinating Committee will is scheduled for Wednesday, September 12, 2018 at 5:00 p.m., in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2018 Community Promotions Budget 2018-19 Budget 2018-19 Amount Budget 403,386$ 2017-18 Encumbrances Returned Funds (GIA) Total Budget 403,386$ Expenditure Last Updated 9/7/2018 Expenditure Allocated Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ GIA Recipients Grants-in-Aid Promotional Support Contract 30,000$ Chamber of Commerce Strategic Initiatives 50,000$ SLO Happenings Campaign 19,300$ Matchfire General Contract Services 6,486$ Visitors Center 112,600$ Chamber of Commerce PR Contract 34,000$ Chamber of Commerce Downtown Maps 9,000$ Chamber of Commerce Support Cost 5,000$ City Administration Strategic Plan Update*2,000$ Requested Carryover Administration 37,000$ City Administration Total 403,386$ -$ -$ Report to City of SLO – TBID and PCC Public Relations Contract August 2018 Media/Community Relations 1. Hosted press trip for Seattle based blogger/influencer All things Kate. 2. Pitched San Luis Obispo as the ‘best underrated city in California’ to House Method. 3. Hosted the SLO City portion of the Visit California Dram Drive FAM tour. 4. Began planning a press trip for blogger/influencer CJ Neal. 5. Continued planning press trip for freelancer Mary Charlebois. 6. Provided photos of downtown San Luis Obispo to California Style magazine. 7. Continued working with The San Francisco Chronicle on August SLO travel section. 8. Submitted the following content for Visit California’s Story Ideas. a. One of a Kind W ineries i. Filipponi Ranch ii. Claiborne & Churchill Winery iii. Chamisal Winery and Malene Wines iv. Wolff Winery v. Saucelito Canyon vi. Biddle Ranch Vineyard vii. Stephen Ross Wine Cellars viii. Tolosa Winery ix. Baileyana-Tangent-True Myth b. Yogi's Guide to California i. Pour yourself in to California’s heart center, San Luis Obispo c. New Fitness and Wellness Trends i. San Luis Obispo - Where wellness is a way of life 9. Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract August 2018 Media Placements Destination highlights 1. If You Road Trip This Summer Make It This One MyDomaine and Vidmid recommend wineries, restaurants, and places to stay in San Luis Obispo saying that “its tranquil atmosphere makes it well worth a stop.” Combined Unique Visitors Per Month: 919,000 2. San Luis Obispo Travel Guide The San Francisco Chronicle includes three articles on the City of SLO in their recent travel section. • Suite Spot: Chic offerings in SLO-more on the way • Ultimate guide to going local in San Luis Obispo • Tech and modern aspirations pushing SLO into fast lane Unique Visitors Per Month: 1,004,008 3. All About Kate Bachelorette Weekend San Luis Obispo hosted Seattle based influencer Kate Retherford’s active/wellness bachelorette weekend. She posted 56 Instagram stories featuring 16 SLO businesses, used #ShareSLO in 23 Instagram stories, and posted three photos from her experience, all using #ShareSLO. 43,300 followers 4. Itsy Bitsy Indulgences Blogger Shannon Pulsifer shares wine recommendations including highlights like Edna Valley Winery, Tolosa and Chamisal that have “beautiful grounds, great wines (especially rosé), and friendly faces.” Unique Visitors Per Month: 27,500 Report to City of SLO – TBID and PCC Public Relations Contract August 2018 5. What It’s Like to Visit One of America’s ‘Happiest Places’ on California’s Central Coast From award winning wineries and breweries to an abundance of outdoor recreation complimenting the laid-back lifestyle, it’s easy for Going Places blogger Nicholas Kontis, who was hosted in SLO in 2016, to see why San Luis Obispo “consistently ranks in the top 10 of the happiest towns or areas in the United States.” 6. 30 Cities You Can Experience in One Weekend MSN and Travel Pulse sum up San Luis Obispo as “a relaxing destination with some of the happiest locals that travelers are likely to come across.” Unique Visitors Per Month: 10,731,390 7. 10 things to do in San Luis Obispo What A Small World This Is blogger recommends San Luis Obispo for its “good food, a highly walkable downtown” and “unexpected natural beauty.” Farmers’ Market, Sunset Drive-In and more provide for an activity packed trip. 8. 20 Best Weekend Getaways from Every USA Region Trip Advisor call San Luis Obispo “central California’s laid-back response to the Bay Area’s bustle.” Unique Visitors Per Month: 43,839,550 9. 8 Underrated California Destinations For a vacation spent enjoying the outdoors and a “refreshing small city with a laid-back vibe”, Trips to Discover says San Luis Obispo is your spot. From visiting the local breweries to wandering the SLO Farmers’ market, there is “lots to see and do.” Unique Visitors Per Month: 148,000 Report to City of SLO – TBID and PCC Public Relations Contract August 2018 10. 10 Stunning Train Trips for an Unforgettable Vacation in Motion If you’re looking for a way to kick back and experience California’s costal beauty without the roadtrip, Sunset suggests the Amtrack Pacific Surfliner. Trips to and from the “laid back enclave of San Luis Obispo” south offer the best views. Unique Visitors Per Month: 2,100,000 11. 21 of the world’s strangest tourist attractions According to MSN this local landmark with a nearly 50-year history “is a must-see for gum chewers.” Unique Visitors Per Month: 10,030,000 Events 12. SLO Ultra Sports Destination Management and Endurance Sportswire cover the new courses at the SLO Ultra & Dirt Festival. “All levels are welcome to run or hike these private trails made of golden hills, tree lined canyons and epic mountain top views of the Seven Sisters coastal range.” Fitness, food, and a music festival. It’s the SLO Life. Unique Visitors Per Month: 92,200 13. Other Tribune Event Coverage The Tribune featured a variety of SLO City supported events in their weekly event roundups, including “A Funny Thing Happened on the Way to the Forum,” and more listed here. Combined Unique Visitors Per Month: 865,264 14. Live Oak Music Festival Summer in San Luis Obispo will be a whole lot more musical starting June 2019 with the relocation of the Live Oak Music Festival to San Luis Obispo. Coverage by Santa Barbara based Noozhawk as well as The Tribune mention better temps, more foliage for shade and more make this new spot ideal for musicians and attendees! Combined Unique Visitors Per Month: 1,200,000 Grants-in-Aid Marketing Support August 2018 Report Organization Event VC PR SM EC MTG ST PC ARTS Obispo, the San Luis Obispo County Arts Council Art After Dark X X Cal Poly Corporation (Cal Poly Arts) Cal Poly Arts Broadway Series (2018- 19)X X X Central Coast Ag Network (Central Coast Grown) City Farm Annual Harvest Festival - 2018 Central Coast Autism Spectrum Center Zombie Invasion SLO X Central Coast Children's Choir Central Coast Children's Choir Winter Concert Cuesta College Foundation 8th Annual CPAC Council Benefit X X X Downtown SLO, formally San Luis Obispo Downtown Association 23rd Annual Concerts in the Plaza X X X X Foundation for SLO County Public Libraries Library Foundation Centennial Year Festivities Foundation for the Performing Arts Center Family Day at the PAC History Revisited Central Coast Renaissance Festival X X X X JCC - Federation of San Luis Obispo Apples and Honey Festival X X X Opera San Luis Obispo The Magic Flute: A Citywide Arts Collaboration X Orchestra Novo 4th Annual Pops ON!X San Luis Obispo Master Chorale San Luis Obispo Master Chorale San Luis Obispo Museum of Art WHAT'S UP AT SLOMA?X X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X San Luis Obispo Repertory Theatre The SLO REP 2018-19 season X X X X San Luis Obispo Soccer Club Junior's Classic San Luis Obispo Symphony "Concerts in the Cohen" Series X San Luis Obispo Vocal Arts Ensemble Kick Off to Tour Concert X SLO Blues Society SLO Blues Dance Concerts SLO Classical Academy An Evening with Bill Deresiewicz SLO County Farmers' Market Association Farmers' Market 40th Anniversary SLO Jazz Festival, Inc.SLO Jazz Festival, Inc. St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X United Way of San Luis Obispo County Flavors of SLO 2019 Wilshire Hospice Día de los Muertos Black is current month, gray is past work 28 Total; 16 served to date or in progress VC- Dropped off materials for display in Visitor Center; brochures, posters, etc. PR- Sent out Press Release SM- Ran event through Social Media outlets EC- Included in Event Calendar MTG- Meet with Groups in person to offer public relations advice and support ST- Sell Tickets for events through the Visitor Center PC- In place of in person meeting, had Phone Call with group to discuss details Report to City of SLO – PCC Visitor Services Contract August 2018 Visitor Interaction August 2017 July 2018 August 2018 Walk-ins 5,804 6,196 5,833 Farmers’ Market* 2,000 2,000 2,000 Phone calls 526 561 594 Emails 439 427 462 *estimate without people counter Visitor Center Highlights • Hosted a Visitor Center Farmers’ booth every Thursday. • Promoted SLO at the Cal Poly “SLO Days” orientations. • Enjoyed helping every single guest that came through our doors. Demographic Snapshot International travelers 594 Asia 1% Africa 0% Europe 35% Australia/New Zealand 14% United Kingdom 29% North America 18% South America 3% Domestic travelers (outside of CA.) 627 West 13% West Coast 28% East Coast 22% Southw est 10% Midw est 23% South 4% California travelers 1,403 Northern CA 26% Southern CA 30% Central Coast 38% Central Valley 5% Desert 1% Calendar of Events August 2018 September 2018 Events in calendar 291 183 SLO Happenings | Monthly Report: August 2018 Summary The new SLO Happenings event calendar was officially launched on 8/1 along with supporting promotion on all ShareSLO social media channels including Facebook, Instagram and Twitter. Promotional posts included: •Weekly “Ticket Tuesday Giveaway” on ShareSLO Instagram •Weekly Monday, “SLO Happenings” social post on ShareSLO Instagram, Facebook & Twitter •Weekly Thursday, “SLO Happenings this Weekend” on ShareSLO Instagram story •Monthly post on all channels encouraging audience to add their local events on our new SLO Happenings event calendar In addition, a new email template has been designed and development for a September launch. This email will be sent to the SanLuisObispoVacations.com database of over 26k with a sole focus of promoting SLO events and driving traffic to our SLO Happenings event calendar. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach SLO Rep: A Funny Thing Happened on the Way to the Forum 19 95 3,006 Apple Farm Backyard Winemaker Dinner 82 322 5,609 9th Annual Brews & Bites 49 330 4,460 Boots & Brews Country Music Festival 131 225 5,183 Total 281 972 18,258 Monday SLO Happenings*Total Engagement Total Reach Facebook 41 5,626 Instagram 896 12,429 Twitter 56 2,290 Total 993 20,345 *Includes data from the following post dates: 8/6, 8/13, 8/20, 8/27 Website Highlights + Performance In August we saw a 136%increase in total entries and a 20% increase in total reach to our Ticket Tuesday giveaways, compared to July. This fun promotion is gaining awareness and overall engagement as our audience looks forward to this weekly contest. In August our new SLO Happenings event calendar has become the #3 most visited page on SanLuisObispoVacations.com. The calendar has seen a 13% increase in total page traffic, compared to July. Top 3 most visited events: -Boots &Brews Country Music Festival -9th Annual Brews &Bites -FPAC Sidecar Loading Dock Party 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 815,906$ -7.3% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ -100.0% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ -100.0% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ -100.0% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ -100.0% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ -100.0% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ -100.0% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ -100.0% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ -100.0% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 736,170$ -100.0% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 608,076$ -100.0% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 799,229$ -100.0% Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,567,065$ -100.0% 7,294,000$ Figures from Smith Travel Research Report 2017-18 2018-19 Change +/-2017-18 2018-19 Change +/-2017-18 2018-19 Change +/- July 84.8 85.2 0.5 174.1 175.07 0.6 147.66 149.16 1 August 76.6 157.94 121.01 September 74.7 158.01 118 October 70.3 146.93 103.31 November 66 135.92 89.66 December 61.5 129.11 79.39 January 58 118.75 68.89 February 69 134.06 92.5 March 68.5 139.88 95.85 April 72.7 149.73 103.25 May 69.7 150.35 104.77 June 78.9 174.18 137.37 Total/Average 70.89 85.20 147.41 175.07 105.14 149.16 Occupancy ADR TOT Comparison RevPAR July 2018 missing 2 hotel & 10 homestay Organization Event(s)Event Dates 2018-19 Grant Funding Comments & Funding Requirements PCC Liason ARTS Obispo, the San Luis Obispo County Arts Council Art After Dark 7/6/18, 8/3/18, 9/7/18, 10/5/18, 11/2/18, 1/4/19, 2/1/19, 3/1/19, 4/5/19, 5/3/19, 6/7/19 $5,500.00 GIA funding cannot cover any catering expenses. Funds can be applied toward prioritized list but can not be focused on the Open Studios Tour (countywide) promotion. Staff to work with Arts Obispo to clarify requirements. Melissa Cal Poly Corporation (on behalf of Cal Poly Arts) Cal Poly Arts Broadway Series (2018-2019) 10/25/18, 1/17/19, 2/14/19, 3/14/19, 4/10/19, 4/13/19 $6,000.00 Funding toward prioritized list Diana Central Coast Ag Network dba Central Coast Grown City Farm Annual Harvest Festival -- 2018 7-Oct-18 $2,500.00 Funding toward item #2- no event coordinator expenses to be covered, design contractor for media/pr could be included Dan Central Coast Autism Spectrum Center Zombie Invasion SLO October 27, 2018 $2,250.00 Funding toward Facebook request Matt Central Coast Children's Choir Central Coast Children's Choir Winter Concert December 8 & 9, 2018 $2,000.00 Funding toward prioritized list Zoya Cuesta College Foundation 8th Annual CPAC Council Benefit Sunday, September 16, 2018 $1,000.00 Funding toward prioritized list Dana Downtown SLO, Formerly San Luis Obispo Downtown Association 23rd Annual Concerts in the Plaza 6/8, 6/15,6/22,6/29, 7/6, 7/13, 7/20, 7/27, 8/3, 8/10, 8/17, 8/24, 8/31, 9/7, 9/14 $3,500.00 Funding toward prioritized list Diana Foundation for SLO County Public Libraries Library Foundation Centennial Year Festivities TBD $5,000.00 Funding toward prioritized list John Foundation for the Performing Arts Center Family Day at the PAC April 2019- TBD $3,500.00 web collateral & design and social campaign only; submit proof of payment for services related to design; social campaign Dana History Revisited Central Coast Renaissance Festival July 21 & 22, 2018 $4,500.00 Funding toward prioritized list Dan JCC-Federation of San Luis Obispo Apples and Honey Festival 16-Sep-18 $2,400.00 Funding toward prioritized list Zoya Opera San Luis Obispo The Magic Flute: A Citywide Arts Collaboration October 13 and 14, 2018 $3,050.00 Funding toward prioritized list Melissa Orchestra Novo 4th Annual Pops ON! Sunday, September 2, 2018 $2,500.00 Funding toward digital campaign John San Luis Obispo Master Chorale San Luis Obispo Master Chorale 2018-2019 Concert Series $2,400.00 Funding toward social and radio Zoya San Luis Obispo Museum of Art WHAT'S UP AT SLOMA? July 1, 2018 - June 30, 2019 $6,000.00 Funding toward prioritized list Melissa San Luis Obispo Railroad Museum Central Coast Railroad Festival October 5, 6, and 7, 2018 $5,000.00 Funding toward prioritized list Matt San Luis Obispo Repertory Theatre The SLO REP 2018/19 Season July 1, 2018 - June 30, 2019 $7,000.00 Funding toward prioritized list Diana San Luis Obispo Soccer Club Junior's Classic April 12-14, 2019 $3,000.00 Funding toward prioritized list; cannot be used not for printing costs John San Luis Obispo Vocal Arts Ensemble Kick Off To Tour Concert 13-Oct-18 $3,000.00 Funding toward prioritized list Zoya SLO Blues Society SLO Blues Dance Concerts 11/3/18, 12/1/18, 1/26/19, and 2/23/19 $2,000.00 Funding toward prioritized list Dana SLO Classical Academy An Evening with Bill Deresiewicz March 8, 2019 $4,500.00 Funding toward print and social (no movie)Melissa SLO County Farmers' Market Association Farmers' Market 40th Anniversary Saturday, October 13, 2018 $3,500.00 No entertainment expenses can be covered by grant; Funding toward media plan Dan SLO Jazz Festival, Inc.SLO Jazz Festival, Inc.May 17-18, 2019 $0.00 Jazz Festival dates have been moved to fall 2019 so funding has been denied by the organization. (8/21/18) Funding for stage rental and artist down payments are not qulified grant funding expenditures. Funding for media plan - KSBY line item on the on the prioritized list. Diana St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival May 31, June 1, & June 2, 2019 $3,900.00 Funding toward contracting for agencies John The Central Coast Shakespeare Festival Shakespeare Under the Stars July 13 - August 4, 2018 $4,000.00 Funding priority 2 and #6, then as they prioritize Matt United Way of San Luis Obispo County Flavors of SLO May 4, 2019 $5,000.00 Funding toward prioritized list; thank you ad cannot be covered by grant funding. Dana Wilshire Hospice Dia de los Muertos Saturday, November 3, 2018 $5,000.00 Funding toward prioritized list Dan $98,000.00 PCC 2018-19 Grants In Aid Recipients Minutes – Tourism Business Improvement District Board Meeting of August 9, 2017 Page 1 DRAFT Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Monday, August 20, 2018 Tourism Business Improvement District Board CALL TO ORDER A Meeting of the Tourism Business Improvement District Board was called to order on Monday, August 20, 2018 at 10:06 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Skidmore. ROLL CALL Present: Board Members Pragna Patel-Mueller, Clint Pearce, Chair Bruce Skidmore, LeBren Young-Harris, Nipool Patel, and Vice Chair Matthew Wilkins (10:30) Absent: none Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. CONSENT AGENDA ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY BOARD MEMBER PATEL-MUELLER, CARRIED 5-0, to approve the Consent Calendar Items C1 through C6. C1. Minutes of Meeting on Wednesday, July 11, 2018 C2. Smith Travel Report C3. Chamber Public Relations Report C4. AMF + Matchfire Marketing Report C5. Chamber Visitor Center Report C6. Transit Occupancy Tax (TOT) Report DRAFT Minutes – Tourism Business Improvement District Board Meeting of August 20, 2018 Page 2 PRESENTATIONS 1. Marketing Agency Monthly Report Representatives from AMF + MatchFire reviewed their monthly and upcoming marketing activities. Highlights included new the new swag and sizzle real updates, a review of the newsletter and site metrics, and the new ShareSLO Events Calendar engagement. Public Comments: None. ---End of Public Comments--- No action was taken on this item 2. SLO Chamber of Commerce Monthly Report Chamber of Commerce representative Molly Kern, former Director of Communications and Business Education, announced that she is now the Chamber’s Governmental Affairs Director for the Chamber. She will continue to provide Public Relations services throughout the transition to a new Communications Director to fulfill and prioritize the current contract with the Chamber. Kern reported highlights for the month of July which included standout blog posts that mentions San Luis Obispo and future pieces and influencers. Public Comments: None. ---End of Public Comments--- No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of August 20, 2018 Page 3 BUSINESS ITEMS 1. 2017-18 TBID Annual Report Preparation Tourism Manager Cano provided the Board with the previous year’s plans and reports as a refresher on how the documents correspond. Board members discussed the previous year’s preparation timeline and what is included. Board members expressed that they liked the presentation of last year’s Annual Report and want to continue with the same format. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER HARRIS, CARRIED 6-0, to approve and use the same format as the 2016-17 Annual Report for this year’s 2017-18 TBID Annual Report. 2. Marketing Committee Recommendations Tourism Manager Cano and the Marketing Committee presented the co-op opportunity with the Central Coast Tourism Council’s Black Diamond contract to market in the UK. The total cost of the marketing contract is $10,000. Historically, the cost used to be based on size of the DMO participating, but now will be split evenly amongst the partners looking to participate. There are currently five partners looking to commit to participation. The Marketing Committee had earmarked $1,200 to participate but recommended to the Board to allocate an additional $800 from the contingency line for a total of up to $2,000 to commit City of San Luis Obispo’s participation. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY BOARD MEMBER PEARCE, CARRIED 6-0, to add an additional $800 to earmarked Black Diamond co-op contract for a total of $2,000 from the 2018-19 budget contingency line. 3. Strategic Plan RFP Input Tourism Manager Cano and the Management Committee presented the timeline that begins with the September board meeting approval of the RFP to selecting a consultant in November and having the new contract begin in December of this year. DRAFT Minutes – Tourism Business Improvement District Board Meeting of August 20, 2018 Page 4 Board members provided feedback and had questions but did not have any changes to the timeline or process. Cano will provide the RFP draft to the Management Committee for final review. Public Comments: None. ---End of Public Comments--- 4. 2017-18 Event Promotion Subcommittee Funding Recommendations The Marketing Committee presented their funding recommendations for the 2018-19 Events Promotion sponsorship program. The Board discussed the value of the various events, with input from Tourism Manager Cano and Tourism Coordinator Burns. The subcommittee also reviewed the larger and newly sponsored events in great detail. In addition, the full allocation of this cycle’s Event Promotion budget and how this effects regularly funded events that did not meet the application requirements or deadline was discussed. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY VICE CHAIR WILKINS, SECOND BY BOARD MEMBER HARRIS, CARRIED 5-1, to approve funding the Boots & Brews Country Music Festival at $8,000 ACTION: MOTION BY BOARD MEMBER PEARCE, SECOND BY BOARD MEMBER PATEL, CARRIED 6-0, to approve funding the Central Coast Veg Fest at $1,000. ACTION: MOTION BY VICE CHAIR WILKINS, SECOND BY BOARD MEMBER PATEL, CARRIED 6-0, to approve funding Live Oak Music Festival at $50,000. ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY CHAIR SKIDMORE, CARRIED 5-0-1, to approve funding the SLO Craft Beer Festival at $6,000, with Board Member Pearce recused. ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY CHAIR SKIDMORE, CARRIED 5-0-1, to approve funding the Mission Prep Christmas Classic at $20,000, with Board Member Harris recused. ACTION: MOTION BY VICE CHAIR WILKINS, SECOND BY BOARD MEMBER HARRIS, CARRIED 6-0, to approve funding the Festival Mozaic's WinterMezzo Chamber Music Series at $8,000. DRAFT Minutes – Tourism Business Improvement District Board Meeting of August 20, 2018 Page 5 ACTION: MOTION BY BOARD MEMBER PATEL, SECOND BY VICE CHAIR WILKINS, CARRIED 6-0, to approve funding the SLO Film Fest at $15,000. ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY CHAIR SKIDMORE, CARRIED 6-0, to approve funding the Roll Out the Barrels at $9,000. 5. Strategic Partnership Opportunity Tourism Manager Cano reviewed an opportunity to attend MINDBODY BOLD Conference in September to further leverage an ongoing partnership as the “Home of MINDBODY”. TBID will provide a featured activation booth with the VR experience and getaway to San Luis Obispo promotion. Cano presented the cost of estimated $2,200 to cover travel, meals, activation of the booth space. Tourism Manager Cano and Visitor Center Manager Dusty Colyer-Worth will attend the conference. Public Comments: Chamber of Commerce representative Molly Kern provided input on MINDBODY becoming a nationally recognized brand and that Michelle Obama will be speaking at the conference. She would highly recommend TBID’s participation in the conference for public relations purposes. ---End of Public Comments--- ACTION: MOTION BY VICE CHAIR WILKINS, SECOND BY BOARD CHAIR SKIDMORE, CARRIED 6-0, to attend the 2018 MINDBODY BOLD Conference. TBID LIAISON REPORTS & COMMUNICATIONS 1. Hotelier Update Board members did not have any updates. Tourism Manager Cano provided an update on the three new incoming properties and how to work with them on what TBID does before they are open. 2. Management Committee Update Tourism Manager Cano reported on the Management Committee meeting of July 26, 2018. 3. Marketing Committee Update Marketing Committee members reported on the Marketing Committee meeting of July 25, 2018, reviewing the commitment to the LA and Bar Area Travel and Adventure Tradeshows. DRAFT Minutes – Tourism Business Improvement District Board Meeting of August 20, 2018 Page 6 4. TBID/PCC Event Promotion Committee Update Committee Member Wilkins reviewed the Event Promotion Committee meetings of July 16 and 24, 2018. 5. PCC Update Vice Chair and PCC Committee Member Wilkins reviewed the PCC Board Meeting of July 11, 2018. 6. SLO CAL Update Board Member Pearce reviewed SLO Cal’s Marketing Committee highlighting the HWY 1 reopening, the Dream Drives event with Visit California, and potential work with American Airlines. 7. Tourism Program Update Tourism Manager Cano reviewed the following: • Cal Poly SLO Days and Cal Poly Gathering on the Green Event • The August 10th Travel Trade Workshop in partnership with Visit SLO CAL for TBID Members • Central Coast Tourism Council • Strategic Partnerships with Cal Poly Athletics, Cal Poly Student Affairs, and SLO Wine Country. • KIIS Program • Dean Hutton of Apple Farm is going to Council for approval of the open TBID Board seat • Upcoming dates to remember ADJOURNMENT The meeting was adjourned at 11:37 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, September 12, 2018 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California.