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Home My WebLink About10-10-2018 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, October 10, 2018 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Zoya Dixon PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Committee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on September 12, 2018 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. SLO CHAMBER OF COMMERCE QUARTERLY UPDATE 15 mins Representatives from the SLO Chamber of Commerce will present the quarterly report for the contracts with the PCC. 2. SLO HAPPENINGS PROGRAM QUARTERLY PROMOTIONS UPDATE 15 mins A representative from Matchfire will present the quarterly report for the SLO Happenings program. BUSINESS ITEMS 1. 2019-21 COUNCIL GOAL SETTING 45 mins In preparation for the 2019-21 Financial Plan Goal Setting process, the PCC will discuss and begin to draft goals for Council to consider. 2. 2018-19 BUDGET STATUS UPDATE 10 mins Staff will present the PCC program budget status update for the 2018-19 fiscal year. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT 2. TBID BOARD REPORT – TBID Special Meeting Minutes September 17, 2018 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on October 5, 2018 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. Minutes – Promotional Coordinating Committee Meeting of September 12, 2018 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, September 12, 2018 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the Promotional Coordinating Committee was called to order on Wednesday, September 12, 2018 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Zoya Dixon. ROLL CALL Present: Committee Members Diana Cozzi, Melissa Godsey (arrived 5:34 pm), Dana Matteson, John Thomas, Matthew Wilkins (arrived 5:52 pm), Vice Chair Daniel Levi and Chair Zoya Dixon Absent: None. Staff: Tourism Manager Molly Cano and Deputy City Clerk Heather Goodwin. PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. CONSENT AGENDA ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE MEMBER MATTESON CARRIED 5-0-2 (COMMITTEE MEMBERS GODSEY AND WILKINS ABSENT) to approve the Consent Agenda items C1 to C7. C.1 Minutes of the Meeting on August 8, 2018 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Promotions Report Minutes – Promotional Coordinating Committee Meeting of September 12, 2018 Page 2 C.7 Transit Occupancy Tax (TOT) Report PRESENTATIONS 1. Introduction of Economic Development Manager Tourism Coordinator Molly Cano introduced Charlene Rosales as the new Economic Development for the City of San Luis Obispo. Public Comments: None. ---End of Public Comments--- No action was taken on this item. 2. Presentation on Parks & Recreation Master Plan Senior Planner Shawna Scott provided a brief presentation entitled “The Parks and Recreation Master Plan and General Plan Element Update.” Responded to committee member inquiries. Tourism Manager Cano passed out comment cards to each of the committee members for feedback. Public Comments: Molly Kern, San Luis Obispo Chamber of Commerce ---End of Public Comments--- Discussion ensued regarding the comment cards that were passed out at the beginning of the meeting. Tourism Manager Cano encouraged each of the committee members to fill out the comment cards, share them with friends, colleagues, and neighbors to help get engage the community. Stated that she would also be emailing a link to the open City Hall web page to each of the committee members for them to share. No action was taken on this item. 3. SLO Chamber of Commerce Monthly Report Chamber of Commerce representative Molly Kern provided an overview of events and program for the past two months. Public Comments: None. ---End of Public Comments--- Minutes – Promotional Coordinating Committee Meeting of September 12, 2018 Page 3 No action was taken on this item. BUSINESS ITEMS 1. 2019-21 Financial Plan Goal Setting Parameters Tourism Manager Cano provided a brief presentation entitled “Advisory Bodies 2019- 21 Financial Plan Goal Setting Parameters.” Responded to committee member inquiries. The committee asked that the following items be provided at the next meeting:  2017-19 PCC Goals  Financial Plan Template  Survey that was provided from the August 8th PCC meeting  Link to the current City Goals  Slide that talks about the City’s goal parameters Public Comments: None. ---End of Public Comments--- No action was taken on this item. 2. PCC Strategic Plan New Initiative Discussion The committee continued the discussion for the development of a new program or initiative to be implemented in 2018-19 based on the PCC Strategic Plan document. Committee members presented and discussed the project ideas prepared by each committee member. Below is a list of the proposals discussed by each of the committee members. Highlighted in yellow were the top 3 proposals that ranked the highest in satisfying the 3 key questions. See table below with detailed information. Minutes – Promotional Coordinating Committee Meeting of September 12, 2018 Page 4 Discussion ensued regarding the topic of “community pace making.” Tourism Manager Cano stated that at a future meeting she would invite City Manger Derek Johnson or Interim Deputy City Manager Greg Hermann to come discuss the concept of “community pace making.” Encouraged committee members to develop new ideas to share for the next committee meeting. Committee Member Cozzi left the meeting at 7:35 p.m. Public Comments: None. ---End of Public Comments--- No action was taken on this item. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants In Aid (GIA) Update Tourism Manger Cano provided a brief update to the Grants In Aid funding. Noted that the Jazz Festival will not be collecting funds this year; stated that they changed their festival date. 2. TBID Board Report Tourism Manger Cano stated the September 12th TBID board meeting was cancelled. The meeting was rescheduled for Monday, September 17th. Provided an update to from the August 20th meeting. 3. Tourism Program Update Tourism Manager Cano provided a Tourism Program Update. ADJOURNMENT The meeting was adjourned at 7:47 p.m. The next regular meeting of the Promotional Coordinating Committee is scheduled for Wednesday, October 10, 2018 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2018 Community Promotions Budget 2018‐19Budget 2018‐19 AmountBudget 403,386$ 2017‐18 Encumbrances Returned Funds (GIA)Total Budget 403,386$ ExpenditureLast Updated 9/25/2018Expenditure Allocated ExpendedAvailable BalanceContractorGrants‐in‐Aid Funding 100,000$ 98,000$ GIA Recipients Grants‐in‐Aid Promotional Support Contract 30,000$ Chamber of CommerceStrategic Initiatives 50,000$ SLO Happenings Campaign 19,300$ MatchfireGeneral Contract Services 6,486$ Visitors Center 112,600$ Chamber of CommercePR Contract 34,000$ Chamber of CommerceDowntown Maps 9,000$ Chamber of CommerceSupport Cost 5,000$ City AdministrationStrategic Plan Update* 2,000$ Requested CarryoverAdministration 37,000$ City AdministrationTotal 403,386$ 98,000$ ‐$ Report to City of SLO – TBID and PCC Public Relations Contract September 2018 Media/Community Relations 1. Worked with German travel show Wunderschoen to coordinate filming and interviews in San Luis Obispo. 2. Pitched activities in San Luis Obispo to be included in upcoming SLO Cal FAM trips focusing on active and craft themes. 3. Submitted winter SLO City supported events to Santa Barbra Seasons Magazine: a. Art After Dark b. SLO Rep c. Cal Poly Arts d. Central Coast children’s Choir winter concerts e. SLO Blues Dance Concert 4. Coordinated the SLO City portion of Dan Koday’s trip to San Luis Obispo with SLO CAL. 5. Submitted pitched on romance, history, harvest and Halloween for inclusion in CCTC press outreach. 6. Continued planning press trip for freelancer Mary Charlebois. 7. Worked with CCTC team to coordinate day trip to SLO for USA Today columnist Christopher Elliot. 8. Began coordinating press trip for Philadelphia Sun travel writer. 9. Coordinated press trip for Dallas based writer Stephen Lindsey on assignment with He Said Magazine. 10. Provided photos of San Luis Obispo to ACT4 Magazine. 11. Submitted the following content for Visit California’s Story Ideas. a. What’s New i. SLO Brew Rock – Entertainment Venue ii. Croma Vera’s new tasting room in SLO b. Quirky Accommodations i. Preponderance of pink at the Madonna Inn ii. Ultimate beer-cation getaway iii. The Butler Hotel, a tech-savvy traveler’s dream c. Always in season: California Grown i. Downtown SLO Farmers’ Market ii. The biggest little market in SLO (weekend farms market) iii. Roll out the barrels 12. Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract September 2018 Media Placements Destination highlights 1. 9 Travel Destinations That Will Be Huge in 2019 Pure Wow names San Luis Obispo as one of the top travel destinations for 2019 citing experiences like wine country, proximity to beaches, Farmers’ Market, and year round sunshine. UVPM: 3,780,000 2. The Perfect Weekend In San Luis Obispo Samantha Brown highlights time in San Luis Obispo including Bubblegum Alley, the Drive-In, Architecture Graveyard hike and Madonna Inn in her Places to Love post. UVPM: 51,000 3. Visit California Media Pitches A number of recent Visit California media pitches were recently picked up including: a. One of a Kind Wineries b. Alternate transportation in the Golden State c. It's Easy to Eat Green in California d. Make Sweet Memories in California e. Score First-Hand Insight into California Sports 4. All Things Kate Kate Retherford shares two blog posts about her Bachelorette trip to San Luis Obispo: f. How To Plan A Bachelorette Getaway g. An Extended Weekend Getaway To San Luis Obispo, California Report to City of SLO – TBID and PCC Public Relations Contract September 2018 5. 9 destinații care vor fi preferate de turiști în 2019 (9 destinations to be preferred by tourists in 2019) Elle Romaina shares top travel destinations in 2019 including winetasting in San Luis Obispo. UVPM: 41,000 6. Move over, Paso. SLO County has a new top wine destination The Tribune includes a story focusing on SLO Wine Country in the most recent edition of Vintages. UVPM: 856,264 Circulation: 80,000 7. San Luis Obispo Airport ranked seventh-fastest growing airport in North America Paso Robles Daily News shares study that shows SLO as one of the fastest growing airports in North America. UVPM: 31,000 Events 8. Your Central Coast A&E Calendar Santa Maria Times includes a number of SLO City supported events in their monthly calendar of regional arts and entertainment events. UVPM: 196,000 9. Boots ‘N Brews Kicks Up Country Music & Beer Festival At The Madonna Inn Pub Club features the Boots and Brews festival. 10. 19 things to do in SLO County on Friday, Sept. 14 SLO City supported events are included in the Tribune’s weekly roundup of events and activities on the Central Coast. UVPM: 856,264 11. SLO’s version of Comic-Con will feature creators, artists and a squad of stormtroopers Tribune article about upcoming comic festival highlights nationally renowned, locally based talent. UVPM: 856,264 12. More twang for your buck New Times covers Boots and Brews in their top picks for food and drink. UVPM: 34,988 Grants-in-Aid Marketing Support September 2018 Report Organization Event VC PR SM EC MTG ST PC ARTS Obispo, the San Luis Obispo County Arts Council Art After Dark X X Cal Poly Corporation (Cal Poly Arts) Cal Poly Arts Broadway Series (2018- 19)X X X Central Coast Ag Network (Central Coast Grown) City Farm Annual Harvest Festival - 2018 Central Coast Autism Spectrum Center Zombie Invasion SLO X X Central Coast Children's Choir Central Coast Children's Choir Winter Concert X Cuesta College Foundation 8th Annual CPAC Council Benefit X X X Downtown SLO, formally San Luis Obispo Downtown Association 23rd Annual Concerts in the Plaza X X X X Foundation for SLO County Public Libraries Library Foundation Centennial Year Festivities Foundation for the Performing Arts Center Family Day at the PAC History Revisited Central Coast Renaissance Festival X X X X JCC - Federation of San Luis Obispo Apples and Honey Festival X X X Opera San Luis Obispo The Magic Flute: A Citywide Arts Collaboration X Orchestra Novo 4th Annual Pops ON!X San Luis Obispo Master Chorale San Luis Obispo Master Chorale X X San Luis Obispo Museum of Art WHAT'S UP AT SLOMA?X X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X San Luis Obispo Repertory Theatre The SLO REP 2018-19 season X X X X San Luis Obispo Soccer Club Junior's Classic San Luis Obispo Symphony "Concerts in the Cohen" Series X San Luis Obispo Vocal Arts Ensemble Kick Off to Tour Concert X X SLO Blues Society SLO Blues Dance Concerts X SLO Classical Academy An Evening with Bill Deresiewicz SLO County Farmers' Market Association Farmers' Market 40th Anniversary SLO Jazz Festival, Inc.SLO Jazz Festival, Inc. St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X United Way of San Luis Obispo County Flavors of SLO 2019 Wilshire Hospice Día de los Muertos X X Black is current month, gray is past work 28 Total; 20 served to date or in progress VC- Dropped off materials for display in Visitor Center; brochures, posters, etc. PR- Sent out Press Release SM- Ran event through Social Media outlets EC- Included in Event Calendar MTG- Meet with Groups in person to offer public relations advice and support ST- Sell Tickets for events through the Visitor Center PC- In place of in person meeting, had Phone Call with group to discuss details Report to City of SLO – PCC Visitor Services Contract September 2018 Visitor Interaction September 2017 August 2018 September 2018 Walk-ins 6,057 5,833 5,723 Farmers’ Market* 1,000 2,000 1,000 Phone calls 566 594 589 Emails 482 462 478 *estimate without people counter Visitor Center Highlights • Hosted a Visitor Center Farmers’ booth for Cal Poly move-in weekend and Week of Welcome. • Promoted SLO at the Cal Poly “Gathering on the Green”. • Set up a booth for the Cal Poly Resource Fair during Week of Welcome. • Enjoyed helping every single guest that came through our doors. Demographic Snapshot International travelers 602 Asia 1% Africa 0% Europe 32% Australia/New Zealand 17% United Kingdom 28% North America 17% South America 5% Domestic travelers (outside of CA.) 633 West 10% West Coast 29% East Coast 22% Southw est 10% Midw est 25% South 4% California travelers 1,320 Northern CA 29% Southern CA 29% Central Coast 37% Central Valley 4% Desert 1% Calendar of Events September 2018 October 2018 Events in calendar 261 173 SLO Happenings | Monthly Report: September 2018 In September, we focused on optimizing the event calendar based on user behavior. Adjustments were made to help users find what they’re looking for with new site and event search options, including new navigation queues. We also deployed the first SLO Happenings Event email on 9/3. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach Destination Wedding Screening 299 665 6,476 Knockerball SLO 24 136 3,636 Sip & Saunter 106 236 4,408 Boots & Brews Country Music Festival 51 194 4,560 Total 480 1,231 19,080 Monday SLO Happenings*Total Engagement Total Reach Facebook 45 5,788 Instagram 1,071 13,059 Twitter 50 2,462 Total 1,166 21,309 *Includes data from the following post dates: 9/3, 9/10, 9/17, 9/24 Website Highlights + Performance In September, we saw a 71%increase in total entries and a 5% increase in total reach to our Ticket Tuesday giveaways, compared to August. The Destination Wedding Screening Ticket Tuesday Giveaway yielded the highest engagement rates to date with just under 300 entries. Similar to last month, the SLO Happenings event calendar remained the 3rd most visited page on SanLuisObispoVacations.com. And, the calendar continues to see an increase in total page traffic, compared to July and August. Top 3 most visited events: -Boots & Brews Country Music Festival -Apples & Honey Festival -FPAC Sidecar Loading Dock Party Email Highlights + Performance -Delivered: 8,768 -% open rate*: 39.9% -Clicks: 472 *Industry standard open rate: 20% Summary September SLO Happenings email featured 9 SLO events and a Ticket Tuesday promotion to drive people to our Instagram channel. Open rate was above industry standard, although we did experience an abnormal amount of unsubscribes. We are working to determine a better email strategy. 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,508$ ‐0.7%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 738,396$ 0.5%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ ‐100.0%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ ‐100.0%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ ‐100.0%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ ‐100.0%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ ‐100.0%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ ‐100.0%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ ‐100.0%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 736,170$ ‐100.0%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 608,076$ ‐100.0%June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 799,229$ ‐100.0%Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,567,065$ ‐100.0%7,294,000$ *Figures from Smith Travel Research Report 2017‐18 2018‐19 Change +/‐2017‐18 2018‐19Change +/‐2017‐18 2018‐19Change +/‐July 84.8 85.2 0.5 174.1 175.07 0.6 147.66 149.16 1August 76.3 81.3 6.7 158.22 166.5 5.2 120.67 135.44 12.2September 74.7 158.01 118October 70.3 146.93 103.31November 66 135.92 89.66December 61.5 129.11 79.39January 58 118.75 68.89February 69 134.06 92.5March 68.5 139.88 95.85April 72.7 149.73 103.25May 69.7 150.35 104.77June 78.9 174.18 137.37Total/Average 70.87 83.25147.44170.79105.11142.30Occupancy ADRTOT ComparisonRevPARAugust 2018 missing 2x hotels & 24 homestays Organization Event(s)Event Dates 2018-19 Grant Funding Comments & Funding Requirements PCC Liason ARTS Obispo, the San Luis Obispo County Arts Council Art After Dark 7/6/18, 8/3/18, 9/7/18, 10/5/18, 11/2/18, 1/4/19, 2/1/19, 3/1/19, 4/5/19, 5/3/19, 6/7/19 $5,500.00 GIA funding cannot cover any catering expenses. Funds can be applied toward prioritized list but can not be focused on the Open Studios Tour (countywide) promotion. Staff to work with Arts Obispo to clarify requirements. Melissa Cal Poly Corporation (on behalf of Cal Poly Arts) Cal Poly Arts Broadway Series (2018-2019) 10/25/18, 1/17/19, 2/14/19, 3/14/19, 4/10/19, 4/13/19 $6,000.00 Funding toward prioritized list Diana Central Coast Ag Network dba Central Coast Grown City Farm Annual Harvest Festival -- 2018 7-Oct-18 $2,500.00 Funding toward item #2- no event coordinator expenses to be covered, design contractor for media/pr could be included Dan Central Coast Autism Spectrum Center Zombie Invasion SLO October 27, 2018 $2,250.00 Funding toward Facebook request Matt Central Coast Children's Choir Central Coast Children's Choir Winter Concert December 8 & 9, 2018 $2,000.00 Funding toward prioritized list Zoya Cuesta College Foundation 8th Annual CPAC Council Benefit Sunday, September 16, 2018 $1,000.00 Funding toward prioritized list Dana Downtown SLO, Formerly San Luis Obispo Downtown Association 23rd Annual Concerts in the Plaza 6/8, 6/15,6/22,6/29, 7/6, 7/13, 7/20, 7/27, 8/3, 8/10, 8/17, 8/24, 8/31, 9/7, 9/14 $3,500.00 Funding toward prioritized list Diana Foundation for SLO County Public Libraries Library Foundation Centennial Year Festivities TBD $5,000.00 Funding toward prioritized list John Foundation for the Performing Arts Center Family Day at the PAC April 2019- TBD $3,500.00 web collateral & design and social campaign only; submit proof of payment for services related to design; social campaign Dana History Revisited Central Coast Renaissance Festival July 21 & 22, 2018 $4,500.00 Funding toward prioritized list Dan JCC-Federation of San Luis Obispo Apples and Honey Festival 16-Sep-18 $2,400.00 Funding toward prioritized list Zoya Opera San Luis Obispo The Magic Flute: A Citywide Arts Collaboration October 13 and 14, 2018 $3,050.00 Funding toward prioritized list Melissa Orchestra Novo 4th Annual Pops ON! Sunday, September 2, 2018 $2,500.00 Funding toward digital campaign John San Luis Obispo Master Chorale San Luis Obispo Master Chorale 2018-2019 Concert Series $2,400.00 Funding toward social and radio Zoya San Luis Obispo Museum of Art WHAT'S UP AT SLOMA? July 1, 2018 - June 30, 2019 $6,000.00 Funding toward prioritized list Melissa San Luis Obispo Railroad Museum Central Coast Railroad Festival October 5, 6, and 7, 2018 $5,000.00 Funding toward prioritized list Matt San Luis Obispo Repertory Theatre The SLO REP 2018/19 Season July 1, 2018 - June 30, 2019 $7,000.00 Funding toward prioritized list Diana San Luis Obispo Soccer Club Junior's Classic April 12-14, 2019 $3,000.00 Funding toward prioritized list; cannot be used not for printing costs John San Luis Obispo Vocal Arts Ensemble Kick Off To Tour Concert 13-Oct-18 $3,000.00 Funding toward prioritized list Zoya SLO Blues Society SLO Blues Dance Concerts 11/3/18, 12/1/18, 1/26/19, and 2/23/19 $2,000.00 Funding toward prioritized list Dana SLO Classical Academy An Evening with Bill Deresiewicz March 8, 2019 $4,500.00 Funding toward print and social (no movie)Melissa SLO County Farmers' Market Association Farmers' Market 40th Anniversary Saturday, October 13, 2018 $3,500.00 No entertainment expenses can be covered by grant; Funding toward media plan Dan SLO Jazz Festival, Inc.SLO Jazz Festival, Inc.May 17-18, 2019 $0.00 Jazz Festival dates have been moved to fall 2019 so funding has been denied by the organization. (8/21/18) Funding for stage rental and artist down payments are not qulified grant funding expenditures. Funding for media plan - KSBY line item on the on the prioritized list. Diana St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival May 31, June 1, & June 2, 2019 $3,900.00 Funding toward contracting for agencies John The Central Coast Shakespeare Festival Shakespeare Under the Stars July 13 - August 4, 2018 $4,000.00 Funding priority 2 and #6, then as they prioritize Matt United Way of San Luis Obispo County Flavors of SLO May 4, 2019 $5,000.00 Funding toward prioritized list; thank you ad cannot be covered by grant funding. Dana Wilshire Hospice Dia de los Muertos Saturday, November 3, 2018 $5,000.00 Funding toward prioritized list Dan $98,000.00 PCC 2018-19 Grants In Aid Recipients Minutes – Tourism Business Improvement District Board Meeting of August 9, 2017 Page 1 DRAFT Minutes TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Monday, September 17, 2018 Special Meeting Tourism Business Improvement District Board CALL TO ORDER A Special Meeting of the Tourism Business Improvement District Board was called to order on Monday, September 17, 2018 at 8:08 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Skidmore. ROLL CALL Present: Board Members Chair Bruce Skidmore, LeBren Young-Harris, Dean Hutton and Vice Chair Matthew Wilkins Absent: Board Members Pragna Patel-Mueller, Clint Pearce, and Nipool Patel Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None. OATH OF OFFICE Dean Hutton was sworn in. CONSENT AGENDA ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER HARRIS, CARRIED 4-0, to approve the Consent Calendar Items C1 through C6. C1. Minutes of Special Meeting on Monday, August 20, 2018 C2. Smith Travel Report C3. Chamber Public Relations Report C4. AMF + Matchfire Marketing Report C5. Chamber Visitor Center Report C6. Transit Occupancy Tax (TOT) Report DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 2 PRESENTATIONS 1. Marketing Agency Monthly Report Representatives from AMF + Matchfire reviewed their monthly and upcoming marketing activities. Highlights included the new swag that has shipped, higher SEM metrics, website updates, over one hundred new leads from the email sign-up form, and over 2,300 book a hotel page views in August. Additionally, the agency representatives reviewed current strategic partnership engagements and the upcoming draft sizzle real. Public Comments: None. ---End of Public Comments--- No action was taken on this item 2. SLO Chamber of Commerce Monthly Report Chamber of Commerce representative Molly Kern, former Director of Communications and Business Education, and current Director of Governmental Affairs for the Chamber presented the monthly PR highlights. She also provided a looking ahead list of upcoming publications and public relation opportunities. Public Comments: None. ---End of Public Comments--- No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 3 BUSINESS ITEMS 1. 2017-18 TBID Annual Report Tourism Manager Cano reviewed the 2017-18 Annual Report with the Board including highlights on the ten-year anniversary of the TBID, TOT results, branding and campaign efforts, research completed, travel and tradeshows, promotions, guest services, financial expenditures, and looking ahead to future goals and actions. The Board did not have any edits to the 2017-18 TBID Annual Report but did discuss future TBID liaison projects and Smith Travel Reporting. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD CHAIR SKIDMORE, CARRIED 4-0, to approve 2017-18 TBID Annual Report. 2. 2018-20 Marketing Plan Marketing agency representatives walked the board members through the 2018-20 Marketing Plan while highlighting new or shifted sections on marketing objectives, research, brand pillars, media strategies, and changes in digital marketing. Public Comments: None. ---End of Public Comments--- ACTION: MOTION BY BOARD MEMBER WILKINS, SECOND BY BOARD MEMBER HUTTON, CARRIED 4-0, to approve the 2018-20 Marketing Plan as presented. 3. Goal Setting Parameters Tourism Manager Cano presented the City of San Luis Obispo’s Fiscal Health Response Plan and their two-year budget goal setting process. The TBID will begin to create goals in interest of the community and what they will recommend to City Council to consider while staying within the parameters and components of the plan. Board members will begin drafting goals at the next regularly scheduled board meeting. Public Comments: None. DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 4 ---End of Public Comments--- No action was taken on this item TBID LIAISON REPORTS & COMMUNICATIONS 1. Hotelier Update Board members provided updates on their liaison properties. With the addition of new board member Hutton, new liaison assignments will be provided and reviewed at the next regularly scheduled board meeting. 2. Management Committee Update Tourism Manager Cano reported on the Management Committee meeting of September 6, 2018. Highlights included potential STR reporting adjustments, the conference center feasibility study, and URL discussion. 3. Marketing Committee Update Marketing Committee members reported on the Marketing Committee meeting of September 5, 2018 reviewing the Live Oak Music Festival date confirmation, review of the Marketing and Media Plans, and the upcoming LA Magazine Food and Wine Event in partnership with SLO Wine. 4. PCC Update Vice Chair and PCC Committee Member Wilkins reviewed the actions from the PCC Meeting on August 8, 2018. 5. SLO CAL Update Tourism Manager Cano previewed Visit SLO CAL’s Marketing Committee’s potential co-op opportunities that will be reviewed with TBID’s Marketing Committee in further detail. 6. Tourism Program Update Tourism Manager Cano reviewed the following: • Cal Poly’s Move in Weekend success at SLO Days and Cal Poly Gathering on the Green, and Evening with the President Events • MINDBODY Bold Conference in San Diego • Central Coast Tourism Council DRAFT Minutes – Tourism Business Improvement District Board Meeting of September 17, 2018 Page 5 • Strategic Partnerships with Cal Poly Athletics, Cal Poly Student Affairs, and SLO Wine Country. • Upcoming dates to remember ADJOURNMENT The meeting was adjourned at 10:17 a.m. The next Regular meeting of the Tourism Business Improvement District Board is scheduled for Wednesday, October 10, 2018 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX