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Minutes – Promotional Coordinating Committee Meeting of September 12, 2018 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, September 12, 2018
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the Promotional Coordinating Committee was called to order on
Wednesday, September 12, 2018 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm
Street, San Luis Obispo, California, by Chair Zoya Dixon.
ROLL CALL
Present: Committee Members Diana Cozzi, Melissa Godsey (arrived 5:34 pm), Dana Matteson,
John Thomas, Matthew Wilkins (arrived 5:52 pm), Vice Chair Daniel Levi and Chair
Zoya Dixon
Absent: None.
Staff: Tourism Manager Molly Cano and Deputy City Clerk Heather Goodwin.
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
CONSENT AGENDA
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECOND BY COMMITTEE
MEMBER MATTESON CARRIED 5-0-2 (COMMITTEE MEMBERS GODSEY AND
WILKINS ABSENT) to approve the Consent Agenda items C1 to C7.
C.1 Minutes of the Meeting on August 8, 2018
C.2 2018-19 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Promotions Report
Minutes – Promotional Coordinating Committee Meeting of September 12, 2018 Page 2
C.7 Transit Occupancy Tax (TOT) Report
PRESENTATIONS
1. Introduction of Economic Development Manager
Tourism Coordinator Molly Cano introduced Charlene Rosales as the new Economic
Development for the City of San Luis Obispo.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. Presentation on Parks & Recreation Master Plan
Senior Planner Shawna Scott provided a brief presentation entitled “The Parks and
Recreation Master Plan and General Plan Element Update.” Responded to committee
member inquiries. Tourism Manager Cano passed out comment cards to each of the
committee members for feedback.
Public Comments:
Molly Kern, San Luis Obispo Chamber of Commerce
---End of Public Comments---
Discussion ensued regarding the comment cards that were passed out at the beginning of
the meeting. Tourism Manager Cano encouraged each of the committee members to fill
out the comment cards, share them with friends, colleagues, and neighbors to help get
engage the community. Stated that she would also be emailing a link to the open City
Hall web page to each of the committee members for them to share.
No action was taken on this item.
3. SLO Chamber of Commerce Monthly Report
Chamber of Commerce representative Molly Kern provided an overview of events and
program for the past two months.
Public Comments:
None.
---End of Public Comments---
Minutes – Promotional Coordinating Committee Meeting of September 12, 2018 Page 3
No action was taken on this item.
BUSINESS ITEMS
1. 2019-21 Financial Plan Goal Setting Parameters
Tourism Manager Cano provided a brief presentation entitled “Advisory Bodies 2019-
21 Financial Plan Goal Setting Parameters.” Responded to committee member
inquiries.
The committee asked that the following items be provided at the next meeting:
2017-19 PCC Goals
Financial Plan Template
Survey that was provided from the August 8th PCC meeting
Link to the current City Goals
Slide that talks about the City’s goal parameters
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
2. PCC Strategic Plan New Initiative Discussion
The committee continued the discussion for the development of a new program or
initiative to be implemented in 2018-19 based on the PCC Strategic Plan document.
Committee members presented and discussed the project ideas prepared by each
committee member.
Below is a list of the proposals discussed by each of the committee members.
Highlighted in yellow were the top 3 proposals that ranked the highest in satisfying the
3 key questions. See table below with detailed information.
Minutes – Promotional Coordinating Committee Meeting of September 12, 2018 Page 4
Discussion ensued regarding the topic of “community pace making.” Tourism
Manager Cano stated that at a future meeting she would invite City Manger Derek
Johnson or Interim Deputy City Manager Greg Hermann to come discuss the concept
of “community pace making.” Encouraged committee members to develop new ideas
to share for the next committee meeting.
Committee Member Cozzi left the meeting at 7:35 p.m.
Public Comments:
None.
---End of Public Comments---
No action was taken on this item.
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants In Aid (GIA) Update
Tourism Manger Cano provided a brief update to the Grants In Aid funding. Noted that
the Jazz Festival will not be collecting funds this year; stated that they changed their
festival date.
2. TBID Board Report
Tourism Manger Cano stated the September 12th TBID board meeting was cancelled.
The meeting was rescheduled for Monday, September 17th. Provided an update to from
the August 20th meeting.
3. Tourism Program Update
Tourism Manager Cano provided a Tourism Program Update.
ADJOURNMENT
The meeting was adjourned at 7:47 p.m. The next regular meeting of the Promotional Coordinating
Committee is scheduled for Wednesday, October 10, 2018 at 5:30 p.m., in the Council Hearing
Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 10/10/2018