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Home My WebLink About11-14-2018 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, November 14, 2018 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Zoya Dixon PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Committee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on October 10, 2018 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. SLO CHAMBER MONTHLY REPORT 10 mins Representatives from the SLO Chamber will present the report for the public relations activities that occurred over the month. BUSINESS ITEMS 1. 2019-21 COUNCIL GOAL SETTING 20 mins In preparation for the 2019-21 Financial Plan Goal Setting process, the PCC will continue the discussion and finalize goals for Council to consider. 2. STRATEGIC PLAN WORK 30 mins The Committee will review the proposals presented at the September meeting, discuss any adjustments to the ranking and begin outlining next steps. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT 2. TBID BOARD REPORT – TBID Meeting Minutes October 10, 2018 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on November 9, 2018 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of October 10, 2018 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, October 10, 2018 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, October 10, 2018 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Melissa Godsey (5:33), John Thomas, Matthew Wilkins (5:36), Vice Chair Daniel Levi and Chair Zoya Dixon Absent: Committee Members Diana Cozzi and Dana Matteson Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS This item was heard following the Presentation Items. C.1 Minutes of the Regular Meeting of Wednesday, September 12, 2018 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of October 10, 2018 Page 2 PUBLIC COMMENT None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE MEMBER WILKINS, CARRIED 5-0-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THROUGH 7. PRESENTATIONS Presentation items were heard prior to the Consent Items. 1. SLO Chamber of Commerce Quarterly Update Representatives from the SLO Chamber of Commerce presented the past quarter report for Guest Services and Public Relations contracts and responded to Committee questions. Public Comment None --End of Public Comment-- No action was taken on this item. 2. SLO Happenings Program Quarterly Promotions Update Brittany Garcia, Matchfire Account Director, reported on the transition from the SLOHappenings App, to the SLO Happenings Social Channels and website conduits. Homepage interface elements, event calendaring, and a review of various changes and revelations related to the startup were presented. Public Comment None --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Promotional Coordinating Committee Meeting of October 10, 2018 Page 3 BUSINESS ITEMS 1. 2019-21 Council Goal Setting Tourism Manager Cano reviewed the goal setting parameters, the PCC 2017-19 community goals as presented to Council, and the 2017-19 City of San Luis Obispo Major City Goals. The Committee discussed the following themes for their draft goals: • Quality of Life and Public Art • Bike friendly / Sustainability • Homelessness / Mental Health and Safety • Vitality of downtown and other business districts • Open Space Public Comment None --End of Public Comment-- By consensus, the Committee directed staff to create draft goals from the above list to be finalized at the next meeting. 2. 2018-19 Budget Status Update Tourism Manager Cano presented the PCC program budget status update for the 2018-19 fiscal year. The PCC received approval for the $2,000 carryover request for the strategic plan updated in 2018-19. Additionally, it was noted that checks for approved GIA grants have now been approved for release. Public Comment None --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Promotional Coordinating Committee Meeting of October 10, 2018 Page 4 PCC LIAISON REPORTS AND COMMUNICATION 1. GIA Update It was noted that Committee Members needing assistance answering questions from grant recipients, can use the Chamber of Commerce account representatives as a primary resource. No liaison updates were presented at this time. 2. TBID Board Report Committee Member Wilkins reported on the October 10, 2018 meeting, highlighting discussion on the Smith Travel Report. Tourism Manager Cano reviewed the September 17, 2018 meeting, highlighting the TBID annual report presented to City Council, October 2, 2018. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including: • Public Hearing for the TBID will be at the City Council meeting on October 16, 2018 • Cal Poly focused promotions • SLO Discovery Weekends January 24-27 and March 7-10 • Mustang Family Weekend, October 19-21 • MINDBODY Bold Conference • LA Magazine Food event ADJOURNMENT The meeting was adjourned at 6:56 p.m. The next Regular Promotinal Coordinating Committee meeting is scheduled for Wednesday, November 14, 2018 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2018 Community Promotions Budget 2018-19 Budget 2018-19 Amount Budget 403,386$ 2017-18 Encumbrances Returned Funds (GIA) Total Budget 403,386$ Expenditure Last Updated 11/9/2018 Expenditure Allocated Expended Available Balance Contractor Grants-in-Aid Funding 100,000$ 98,000$ GIA Recipients Grants-in-Aid Promotional Support Contract 30,000$ 7,500$ Chamber of Commerce Strategic Initiatives 50,000$ SLO Happenings Campaign 19,300$ -$ Matchfire General Contract Services 6,486$ 6,486$ Visitors Center 112,600$ 28,149$ Chamber of Commerce PR Contract 34,000$ 8,499$ Chamber of Commerce Downtown Maps 9,000$ Chamber of Commerce Support Cost 5,000$ 3,000$ City Administration Strategic Plan Update*2,000$ Carryover Approved Administration 37,000$ City Administration Total 403,386$ 151,634$ -$ Report to City of SLO – TBID and PCC Public Relations Contract October 2018 Media/Community Relations 1. Began working with Jackie McEwan to plan a wellness focused trip to SLO in February. 2. Worked with Visit Berkeley and Visit Clairmont to host Philadelphia Sun travel writer on a multistep ‘beyond the campus’ trip to California. 3. Hosted SLO City portion of press trip for freelancer Mary Charlebois. 4. Pitched upcoming hotel openings to LA Based freelancer Tanvi Chheda. 5. Coordinated City of SLO spokesperson and a few hospitality partners to be on camera with German travel show Wunderschoen. 6. Pitched several SLO properties to House Method for inclusion in their round up of Best Boutique Hotels in the US. 7. Worked with the team at the newly rebranded Kinney to identify hosting opportunities into the future. 8. Submitted the following content for Visit California’s Story Ideas. a. California’s Best Bars i. Sidecar Cocktail Co. ii. BarrelHouse Speakeasy b. Instagram Worthy Hotels i. Granada Hotel and Bistro ii. Garden Street Inn Bed and Breakfast iii. Petit Soleil iv. SLO Brew Lofts v. Butler Hotel vi. Madonna Inn 9. Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract October 2018 Media Placements 1. Amtrak Pacific Surfliner, Caltrans Introduce New, Cleaner Locomotives at Los Angeles Union Station The Buffalo News highlights 14 new clean diesel-electric passenger Pacific Surfliner trains with service from San Diego to San Luis Obispo. These trains offer an even more sustainable option for visitors looking to have a car free trip to SLO. UVPM: 55,000,000 2. Amtrak Urges Travelers to Book Thanksgiving Trains Early This Year Matador Network & Smarter Travel both encourage travelers to book their seats for a Thanksgiving trip on the Pacific Surfliner to SLO as it is the busiest travel time of the year. UVPM: 3,490,000 3. These 6 Christmas-Themed Hotels Are Seriously Perfect To Spend The Holidays In Apple Farm Inn is number four on the list of top hotels Elite Daily suggests travelers countrywide go to get their fill of Christmas cheer. UVPM: 20,300,000 4. Planning a perfect weekend in wine country? Try SLO County, new travel book says Lonely Planet focuses ion Edna Valley in their latest edition of W ine Country Trails; USA and Canada. The placement was also picked up by Travel Wire News. Report to City of SLO – TBID and PCC Public Relations Contract October 2018 5. Your Ultimate Guide to Southern California Craft Beer—By Train A weeklong brewery tour itinerary of Southern California by train highlighting SLO breweries such as Central Coast, Tap It, Libertine, Bang the Drum, SLO Brew, and Barrelhouse was in MSN, Travel Pulse & three other publications. UVPM: 719,000 6. Stephen Ross Wine Cellars Wine Country this Week features Stephen Ross Wine Cellars, highlighting the urban tasting room, sustainable practices and phenomenal Pinot Noirs. UVPM: 10,000 7. Events in SLO The Tribune posted thrice about fun things to do in San Luis Obispo on three separate days through October including Rocktober Fest at SLO Brew, ‘A Little Bit of Broadway’ at the Fremont & a Cal Poly faculty musical showcase. a. 17 things to do in SLO County on Friday, Oct. 5 b. 16 things to do in SLO County on Sunday, Oct. 7 c. 9 things to do in SLO County on Friday, Oct. 19 UVPM: 856,000 8. A Weekend Getaway from LA // 36 Hours LA Blogger, Runaway Chef, featured numerous SLO businesses such as Len Collective, Ruby Rose & Scout Coffee on her central coast road trip celebrating her anniversary. 9. Road Tripping With Shane Fonner Down The Dreamy Pacific Coast Highway One of A Hotel Life’s contributors, Shane Fonner, features the “charming and delicious” Granada Hotel & Bistro along his Highway 1 road trip. UVPM: 11,200 Report to City of SLO – TBID and PCC Public Relations Contract October 2018 10. Two-Week California Road Trip For Nature Lovers Scottish blogger, Sabina, posted about her dream road trip on her blog Girl vs Globe. The post highlights San Luis Obispo and Madonna Inn specifically as points of interest. 11. Top 10 Historic Trail Drives News resource Kopitiam Bot highlighted a National Geographic article which featured the San Luis Obispo North Coast Byway drive beginning at the Mission de Tolosa. 12. The Kinney San Luis Obispo Hospitality Net announces the new 100 room hotel. The piece calls San Luis Obispo “Central California's vibrant college town known as one of the "happiest places in America." 13. Forget Route 66, This Is Actually America’s Greatest Road Trip. MSN urges readers to visit one of the happiest cities in America and enjoy time exploring all SLO has to offer including dining at Novo and exploring the expansive outdoors. UVPM: 11,100 14. ROAD TRIP: CALIFORNIA’S HIGHWAY 1 Visit California makes note to stop at Madonna Inn and the Copper Café, downtown SLO to explore and stay Thursday for the Farmer’s Market, all in their guide to a quintessential California road trip. Report to City of SLO – TBID and PCC Public Relations Contract October 2018 15. 15 Alternative Escapes That Outdo the Usual Suspects Real Clear | Life partnered with InsideHook, a men’s lifestyle magazine to find substitutes for a few travel destination clichés. They suggest heading to SLO instead of Austin, TX for your BBQ fix. Old San Luis BBQ Company, Firestone Grill, Rib Line & Mo’s Smokehouse make the cut for recommendations. UVPM: 17,000 16. 10 Things to do in San Luis Obispo for First Time Visitors Benjamin Smith highlights his top 10 must do’s while visiting SLO in Money Inc. including Farmer’s Market, visiting the Mission, going to the Railroad & Art Museums & taking a walk through historic downtown. UVPM: 16,000 17. 16 Destinations You Should Visit Before They Become Tourist Traps MSN & Yahoo! both included San Luis Obispo as a top domestic destination noting it’s 80 miles of coastline and 315 days of sunshine a year. UVPM: 14,000 Grants-in-Aid Marketing Support October 2018 Report Organization Event VC PR SM EC MTG ST PC ARTS Obispo, the San Luis Obispo County Arts Council Art After Dark X X X Cal Poly Corporation (Cal Poly Arts) Cal Poly Arts Broadway Series (2018- 19)X X X X Central Coast Ag Network (Central Coast Grown) City Farm Annual Harvest Festival - 2018 Central Coast Autism Spectrum Center Zombie Invasion SLO X X Central Coast Children's Choir Central Coast Children's Choir Winter Concert X X Cuesta College Foundation 8th Annual CPAC Council Benefit X X X Downtown SLO, formally San Luis Obispo Downtown Association 23rd Annual Concerts in the Plaza X X X X Foundation for SLO County Public Libraries Library Foundation Centennial Year Festivities Foundation for the Performing Arts Center Family Day at the PAC History Revisited Central Coast Renaissance Festival X X X X JCC - Federation of San Luis Obispo Apples and Honey Festival X X X Opera San Luis Obispo The Magic Flute: A Citywide Arts Collaboration X Orchestra Novo 4th Annual Pops ON!X San Luis Obispo Master Chorale San Luis Obispo Master Chorale X X X San Luis Obispo Museum of Art WHAT'S UP AT SLOMA?X X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X San Luis Obispo Repertory Theatre The SLO REP 2018-19 season X X X X San Luis Obispo Soccer Club Junior's Classic San Luis Obispo Symphony "Concerts in the Cohen" Series X X X X San Luis Obispo Vocal Arts Ensemble Kick Off to Tour Concert X X SLO Blues Society SLO Blues Dance Concerts X X SLO Classical Academy An Evening with Bill Deresiewicz SLO County Farmers' Market Association Farmers' Market 40th Anniversary St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X United Way of San Luis Obispo County Flavors of SLO 2019 Wilshire Hospice Día de los Muertos X X X Black is current month, gray is past work 27 Total; 20 served to date or in progress VC- Dropped off materials for display in Visitor Center; brochures, posters, etc. PR- Sent out Press Release SM- Ran event through Social Media outlets EC- Included in Event Calendar MTG- Meet with Groups in person to offer public relations advice and support ST- Sell Tickets for events through the Visitor Center PC- In place of in person meeting, had Phone Call with group to discuss details Report to City of SLO – PCC Visitor Services Contract October 2018 Visitor Interaction October 2017 September 2018 October 2018 Walk-ins 6,918 5,723 6,662 Farmers’ Market* n/a 1,000 n/a Phone calls 524 589 531 Emails 537 478 583 *estimate without people counter Visitor Center Highlights • Distributed GIA recipient materials to SLO hotel properties during quarterly visits. • Representation with a booth on campus during the Cal Poly Family Weekend. • Participated in the Downtown SLO Trick or Treat event. Demographic Snapshot International travelers 614 Asia 1% Africa 0% Europe 33% Australia/New Zealand 18% United Kingdom 31% North America 14% South America 3% Domestic travelers (outside of CA.) 703 West 11% West Coast 28% East Coast 22% Southw est 10% Midw est 24% South 5% California travelers 1,410 Northern CA 27% Southern CA 29% Central Coast 38% Central Valley 5% Desert 1% Calendar of Events October 2018 November 2018 Events in calendar 270 250 SLO Happenings | Monthly Report: October 2018 In October, we focused on strategizing how to re-engage the SLO Happenings email list provided during acquisition; and how to continue to build our SLO Happenings database and community.We designed, coded and deployed a SLO Happenings Welcome email and landing page to drive additional subscribers to our monthly SLO Happenings emails. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach SLO Vocal Arts Ensemble: Tour Kick-off 10 325 3,815 Zombie Invasion SLO 8 101 2,531 Cal Poly Football Home Game: Cal Poly vs UC Davis 11 325 4,097 Festival Mozaic: WinterMezzo1 3 82 2,507 98 Degrees at Christmas 140 204 5,487 Total 172 1,037 18,437 Monday SLO Happenings*Total Engagement Total Reach Facebook 730 15,824 Instagram 807 13,924 Twitter 41 2,682 Total 1,578 32,430 *Includes data from the following post dates:10/1, 10/8, 10/15, 10/22, 10/29 Website Highlights + Performance In October, we initiated our paid social strategy for our “Monday SLO Happenings” posts.Due to timing we were only able to promote the 10/29 post. However, overall we saw a 52%increase in total total reach and a 35% increase in total engagement to our “Monday SLO Happenings” posts when compared to the previous month. Moving forward all “Monday SLO Happenings” posts will be promoted. SLO Happenings event calendar remained within the top 5 most visited pages on SanLuisObispoVacations.com. Top 3 most visited events: -Brookshire Farms Night Maze -SLO Elks Lodge Carnival & Haunted House -SLO City Farm’s Fall Harvest Festival Email Highlights + Performance Summary October SLO Happenings email was focused on re-engaging our SLO Happenings community. Open rate was above industry standard. -Delivered: 390 -% open rate*: 27.2% -Clicks: 14 *Industry standard open rate: 20% 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ ‐0.6%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 779,780$ 6.1%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 669,588$ ‐4.5%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ ‐100.0%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ ‐100.0%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ ‐100.0%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ ‐100.0%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ ‐100.0%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ ‐100.0%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ ‐100.0%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ ‐100.0%June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ ‐100.0%Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 2,324,143$ ‐69.0%*Figures from Smith Travel Research Report 2017‐18 2018‐19 Change +/‐2017‐18 2018‐19Change +/‐2017‐18 2018‐19Change +/‐July 84.8 85.2 0.5 174.1 175.07 0.6 147.66 149.16 1August 76.3 81.3 6.7 158.22 166.5 5.2 120.67 135.44 12.2September 74.5 72.3 ‐2.9 158.36 163.13 3.0 117.91 117.89 ‐0.02October 70.3 146.93 103.31November 66 135.92 89.66December 61.5 129.11 79.39January 58 118.75 68.89February 69 134.06 92.5March 68.5 139.88 95.85April 72.7 149.73 103.25May 69.7 150.35 104.77June 78.9 174.18 137.37Total/Average 70.85 79.61147.47168.23105.10134.16Occupancy ADRTOT ComparisonRevPARSept. - missing 1x TOT & 24x homestay DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, October 10, 2018 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, October 10, 2018, at 10:00 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Skidmore. ROLL CALL Present: Board Members Dean Hutton, Nipool Patel (10:02), Pragna Patel-Mueller, Clint Pearce, LeBren Young-Harris, Vice Chair Matthew Wilkins (10:12), and Chair Bruce Skidmore Absent: None Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Special Meeting on Wednesday, September 17, 2018 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 AMF + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report PUBLIC COMMENT None --End of Public Comment-- DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 2 ACTION: MOTION BY COMMITTEE MEMBER HARRIS, SECONDED BY COMMITTEE MEMBER HUTTON, CARRIED 5-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. PRESENTATIONS 1. Marketing Agency Quarter Report Representatives from AMF and Matchfire presented a review of the past quarter marketing activities, website and social media metrics, upcoming planned activities, and responded to Board questions. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. Chamber of Commerce Quarter Report Representatives from the SLO Chamber of Commerce presented the quarter report for the Guest Service and Public Relations contracts and responded to Board questions. Public Comment None --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 3 BUSINESS ITEMS 1. Strategic Plan Request for Proposal Approval (RFP) Tourism Manager Cano reviewed work completed to-date on the Strategic Plan RFP, reviewed the RFP proposal requirements and process document, and presented three timeline options for RFP implementation. Board members discussed pros and cons of the presented timelines. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER PATEL, SECONDED BY COMMITTEE MEMBER PATEL-MUELLER, CARRIED 7-0-0, TO APPROVE THE RFP DOCUMENT WITH THE FOLLOWING TIMELINE: October 2018 - 10/10: TBID Board approval of the RFP November 2018 - 11/1: Open RFP - 11/23: Close RFP December 2018 - 12/6: Management Committee review proposals and narrow down/recommend top proposal(s) - 12/12: TBID Board to select consultant - 12/17: Staff to commence contracting period January 2019 1/1: Contract to begin. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 4 2. Quarter Two (Q2) Seasonal Promotion Tourism Manager Cano reviewed the program plan for a new Q2 seasonal promotion. The Marketing Team presented the proposed new promotion marketing plan named, “Our Gift to You,” noting that it is a $10k investment, and responded to Board questions. Public Comment Cheryl Wakefield Dusty Colyer-Worth --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER PEARCE, SECONDED BY COMMITTEE MEMBER HARRIS, CARRIED 7-0-0, TO APPROVE THE “OUR GIFT TO YOU” PROMOTION AS PRESENTED. 3. 2019-21 Council Goal Setting Tourism Manager Cano reviewed the goal setting parameters, the TBID 2017-19 community goals as presented to Council, and the 2017-19 City of San Luis Obispo Major City Goals. The Board discussed priorities regarding their 2017-19 goals lists, along with possible edits and new items for 2019-21. Public Comment None. --End of Public Comment-- By consensus, the Board decided to submit their priorities and suggested edits to staff for final consideration during the November meeting. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 5 4. Smith Travel Reports (STR) Contract Approval Tourism Manager Cano reviewed the current contract, discussed the usefulness of various report data, and presented possible contract adjustments or additions for the 2018-19 STR contract. Public Comment None --End of Public Comment-- A motion by Board Member Patel-Mueller to approve a contract that removes compiled monthly data died for lack of a second. ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER, SECONDED BY COMMITTEE MEMBER WILKINS, CARRIED 7-0-0, TO CONTINUE THE CONTRACT WITH THE FOLLOWING CHANGES: ADD MORRO BAY DATA AND ELIMINATE THE MONTEREY COUNTY / SANTA BARBARA COUNTY COMPARISON DATA ACTION: MOTION BY COMMITTEE MEMBER PEARCE, SECONDED BY COMMITTEE MEMBER WILKINS, CARRIED 7-0-0, TO INCLUDE AN 18-MONTH FORECAST. 5. Property Liaison Assignments The Board reviewed and discussed their preferences concerning current property liaison assignments. Public Comment None --End of Public Comment-- By consensus, the Board directed staff to update assignments per their stated preferences and to provide an updated listing to Board members via email. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 10/10/2018 Pg. 6 TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update None. 2. Management Committee Update Tourism Manager Cano reviewed the October 4, 2018 meeting. 3. Marketing Committee Update No additional reporting at this time. 4. PCC Update Tourism Manager Cano reviewed the minutes of the September 12, 2018 meeting. 5. SLO CAL Update Board Member Pearce provided an update on the Destination Management Strategy process, additional airline flight work, and provided a brief Hwy. 1 tourism update. Tourism Manager Cano reported on board staff changes. 6. Tourism Program Update Due to time constraints, Tourism Manger Cano will provide the Board with an email update on the Tourism Program. ADJOURNMENT The meeting was adjourned at 12:01 p.m. The next Regular Tourism Business Improvement District Board meeting is scheduled for Wednesday, November 14, 2018 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2018