HomeMy WebLinkAbout10-10-2018 PCC Minutes
Minutes – Promotional Coordinating Committee Meeting of October 10, 2018 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, October 10, 2018
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, October 10, 2018 at 5:30 p.m. in the Council Hearing Room, located at 990
Palm Street, San Luis Obispo, California, by Chair Dixon.
ROLL CALL
Present: Committee Members Melissa Godsey (5:33), John Thomas, Matthew Wilkins (5:36),
Vice Chair Daniel Levi and Chair Zoya Dixon
Absent: Committee Members Diana Cozzi and Dana Matteson
Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
This item was heard following the Presentation Items.
C.1 Minutes of the Regular Meeting of Wednesday, September 12, 2018
C.2 2018-19 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitor Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
Minutes – Promotional Coordinating Committee Meeting of October 10, 2018 Page 2
PUBLIC COMMENT
None
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE
MEMBER WILKINS, CARRIED 5-0, TO APPROVE THE CONSENT AGENDA ITEMS 1
THROUGH 7.
PRESENTATIONS
Presentation items were heard prior to the Consent Items.
1. SLO Chamber of Commerce Quarterly Update
Representatives from the SLO Chamber of Commerce presented the past quarter report for
Guest Services and Public Relations contracts and responded to Committee questions.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
2. SLO Happenings Program Quarterly Promotions Update
Brittany Garcia, Matchfire Account Director, reported on the transition from the
SLOHappenings App, to the SLO Happenings Social Channels and website conduits.
Homepage interface elements, event calendaring, and a review of various changes and
revelations related to the startup were presented.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
Minutes – Promotional Coordinating Committee Meeting of October 10, 2018 Page 3
BUSINESS ITEMS
1. 2019-21 Council Goal Setting
Tourism Manager Cano reviewed the goal setting parameters, the PCC 2017-19 community
goals as presented to Council, and the 2017-19 City of San Luis Obispo Major City Goals.
The Committee discussed the following themes for their draft goals:
Quality of Life and Public Art
Bike friendly / Sustainability
Homelessness / Mental Health and Safety
Vitality of downtown and other business districts
Open Space
Public Comment
None
--End of Public Comment--
By consensus, the Committee directed staff to create draft goals from the above list to be
finalized at the next meeting.
2. 2018-19 Budget Status Update
Tourism Manager Cano presented the PCC program budget status update for the 2018-19
fiscal year. The PCC received approval for the $2,000 carryover request for the strategic plan
updated in 2018-19. Additionally, it was noted that checks for approved GIA grants have
now been approved for release.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
Minutes – Promotional Coordinating Committee Meeting of October 10, 2018 Page 4
PCC LIAISON REPORTS AND COMMUNICATION
1. GIA Update
It was noted that Committee Members needing assistance answering questions from grant
recipients, can use the Chamber of Commerce account representatives as a primary resource.
No liaison updates were presented at this time.
2. TBID Board Report
Committee Member Wilkins reported on the October 10, 2018 meeting, highlighting
discussion on the Smith Travel Report. Tourism Manager Cano reviewed the September 17,
2018 meeting, highlighting the TBID annual report presented to City Council, October 2,
2018.
3. Tourism Program Update
Tourism Manager Cano presented an update on the recent and upcoming Tourism Program
activities, including:
Public Hearing for the TBID will be at the City Council meeting on October 16, 2018
Cal Poly focused promotions
SLO Discovery Weekends January 24-27 and March 7-10
Mustang Family Weekend, October 19-21
MINDBODY Bold Conference
LA Magazine Food event
ADJOURNMENT
The meeting was adjourned at 6:56 p.m. The next Regular Promotinal Coordinating Committee
meeting is scheduled for Wednesday, November 14, 2018 at 5:30 p.m., in the Council Hearing
Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 11/14/2018