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Minutes – Promotional Coordinating Committee Meeting of November 14, 2018 Page 1
Minutes
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, November 14, 2018
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, November 14, 2018 at 5:30 p.m. in the Council Hearing Room, located at
990 Palm Street, San Luis Obispo, California, by Chair Dixon.
ROLL CALL
Present: Committee Members Diana Cozzi, Melissa Godsey (5:31), Dana Matteson, John
Thomas, Matthew Wilkins (5:40), Vice Chair Daniel Levi and Chair Zoya Dixon
Absent: None
Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
Molly Kern, Chamber of Commerce Director of Government Affairs, introduced the Chamber’s
new Director of Communications and Business Education, Jacqui Clark-Charlesworth.
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of the Regular Meeting of Wednesday, October 10, 2018
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitor Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
Minutes – Promotional Coordinating Committee Meeting of November 14, 2018 Page 2
PUBLIC COMMENT
None
--End of Public Comment--
ACTION: MOTION BY VICE CHAIR LEVI, SECONDED BY COMMITTEE MEMBER
COZZI, CARRIED 5-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THROUGH 7.
PRESENTATIONS
1. SLO Chamber of Commerce Monthly Report
Molly Kern, Chamber of Commerce Director of Government Affairs, reported on the past
month’s activities concerning PCC contracts and responded to Committee questions.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. 2019-21 Council Goal Setting
The Committee made minor edits to their 2019-21 draft goals as compiled in the staff report.
Public Comment
None
--End of Public Comment--
ACTION: By consensus, the Committee directed staff to submit the draft goals to the City
Council.
Minutes – Promotional Coordinating Committee Meeting of November 14, 2018 Page 3
2. Strategic Plan Work
The committee reviewed proposals presented at the September meeting, brainstormed
additional ideas, debated the difference between having a project that has a physical presence
versus projects that are more focused on community involvement, and discussed how to
differentiate these projects from the Grants-in-Aid (GIA) promotion projects.
Public Comment
Jacqui Clark-Charlesworth, Chamber of Commerce Director of Communications and
Business Education, commented on a gumball machine that had been at a downtown
business.
--End of Public Comment--
ACTION: By consensus, the committee directed staff to have the ideas they discussed,
reviewed by additional City staff for feedback on possible challenges and opportunities.
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants-in-Aid (GIA) Update
Tourism Manager Cano reviewed what is required of GIA recipients to receive their funding.
2. Tourism Business Improvement District (TBID) Board Report
Committee Member Wilkins reported on the November 14, 2018 meeting, highlighting
progress on the acquisition of the VisitSLO.com web address.
3. Tourism Program Update
Tourism Manager Cano presented an update on the recent and upcoming Tourism Program
activities, including:
Cal Poly SLO-Discovery weekend dates; January 24-27, and March 7-10
Reported on the LA Magazine Food event in Malibu, October 21
Strategic partner planning with Cal Poly athletics
TBID Strategic Plan RFP
Central Coast Tourism Council Fall workshop
Tradeshow and Travel Planning
IPW tradeshow in Anaheim June
Visit California Outlook Forum
Minutes – Promotional Coordinating Committee Meeting of November 14, 2018 Page 4
ADJOURNMENT
The meeting was adjourned at 6:43 p.m. The next Regular Promotional Coordinating Committee
meeting is scheduled for Wednesday, December 12, 2018 at 5:30 p.m., in the Council Hearing
Room, 990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 12/12/2018