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HomeMy WebLinkAbout11-14-2018 PCC Minutes Minutes – Promotional Coordinating Committee Meeting of November 14, 2018 Page 1 Minutes PROMOTIONAL COORDINATING COMMITTEE Wednesday, November 14, 2018 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, November 14, 2018 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Diana Cozzi, Melissa Godsey (5:31), Dana Matteson, John Thomas, Matthew Wilkins (5:40), Vice Chair Daniel Levi and Chair Zoya Dixon Absent: None Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Molly Kern, Chamber of Commerce Director of Government Affairs, introduced the Chamber’s new Director of Communications and Business Education, Jacqui Clark-Charlesworth. --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Regular Meeting of Wednesday, October 10, 2018 C.2 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report Minutes – Promotional Coordinating Committee Meeting of November 14, 2018 Page 2 PUBLIC COMMENT None --End of Public Comment-- ACTION: MOTION BY VICE CHAIR LEVI, SECONDED BY COMMITTEE MEMBER COZZI, CARRIED 5-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THROUGH 7. PRESENTATIONS 1. SLO Chamber of Commerce Monthly Report Molly Kern, Chamber of Commerce Director of Government Affairs, reported on the past month’s activities concerning PCC contracts and responded to Committee questions. Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. 2019-21 Council Goal Setting The Committee made minor edits to their 2019-21 draft goals as compiled in the staff report. Public Comment None --End of Public Comment-- ACTION: By consensus, the Committee directed staff to submit the draft goals to the City Council. Minutes – Promotional Coordinating Committee Meeting of November 14, 2018 Page 3 2. Strategic Plan Work The committee reviewed proposals presented at the September meeting, brainstormed additional ideas, debated the difference between having a project that has a physical presence versus projects that are more focused on community involvement, and discussed how to differentiate these projects from the Grants-in-Aid (GIA) promotion projects. Public Comment Jacqui Clark-Charlesworth, Chamber of Commerce Director of Communications and Business Education, commented on a gumball machine that had been at a downtown business. --End of Public Comment-- ACTION: By consensus, the committee directed staff to have the ideas they discussed, reviewed by additional City staff for feedback on possible challenges and opportunities. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update Tourism Manager Cano reviewed what is required of GIA recipients to receive their funding. 2. Tourism Business Improvement District (TBID) Board Report Committee Member Wilkins reported on the November 14, 2018 meeting, highlighting progress on the acquisition of the VisitSLO.com web address. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including:  Cal Poly SLO-Discovery weekend dates; January 24-27, and March 7-10  Reported on the LA Magazine Food event in Malibu, October 21  Strategic partner planning with Cal Poly athletics  TBID Strategic Plan RFP  Central Coast Tourism Council Fall workshop  Tradeshow and Travel Planning  IPW tradeshow in Anaheim June  Visit California Outlook Forum Minutes – Promotional Coordinating Committee Meeting of November 14, 2018 Page 4 ADJOURNMENT The meeting was adjourned at 6:43 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, December 12, 2018 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 12/12/2018