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Home My WebLink About02-20-2019 PCC Agenda Packet - Special MeetingCity of San Luis Obispo, Agenda, Promotional Coordinating Committee SPECIAL MEETING Wednesday, February 20, 2019 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Zoya Dixon PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Commi ttee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on January 9, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. SLO CHAMBER MONTHLY REPORT 10 mins Representative from the SLO Chamber will present the report for the public relations activities that occurred over the month. BUSINESS ITEMS 1. CONTRACT EVALUATIONS 30 mins In preparation for the 2019-21 Financial Plan, the PCC will evaluate the current contracts and discuss opportunities and direction for upcoming contract proposals. 2. COMMUNITY PLACEMAKING: BANNER PROJECT 30 mins Staff will present the project plan for the Community Placemaking banner project for committee input and discussion. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT 2. TBID BOARD REPORT – TBID Meeting Minutes January 9, 2019 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on February 15, 2019 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of January 9, 2019 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, January 9, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, January 9, 2019 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Diana Cozzi, Melissa Godsey, John Thomas, Matthew Wilkins (5:32), Vice Chair Daniel Levi and Chair Zoya Dixon Absent: Committee Member Dana Matteson Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Regular Meeting of Wednesday, December 12, 2018 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of January 9, 2019 Page 2 Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER COZZI, SECONDED BY COMMITTEE MEMBER LEVI, CARRIED 5-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THROUGH 7. PRESENTATIONS 1. SLO Chamber of Commerce Quarterly Report Molly Kern, Chamber of Commerce Director of Government Affairs, Dusty Colyer-Worth, Visitor Center Manager, and Jacqui Clark-Charlesworth, Director of Communications and Business Education, reported on the past quarter Visitor Center traffic, GIA marketing support, and public relations activities from the past quarter. Joe Dantona was introduced as the new President and CEO for the Chamber. Public Comment None --End of Public Comment-- No action was taken on this item. 2. SLO Happenings Program Quarterly Promotions Update Brittany Garcia, Matchfire Account Director, reviewed the SLO Happenings program past quarter activities, highlighting top reporting sites, targeted email campaigns, and noted social media successes. Public Comment None --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Promotional Coordinating Committee Meeting of January 9, 2019 Page 3 BUSINESS ITEMS 1. 2019-20 GIA (Grants in Aid) Application Approval The committee reviewed and edited the GIA application; reviewed upcoming meeting purposes, finalized meeting dates and deadlines; and discussed the program budget. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 6-0, TO APPROVE AND RELEASE THE AMENDED APPLICATION ON FEBRUARY 1, 2019. A subcommittee for GIA application review was formed consisting of Committee Members Thomas, Cozzi, and Matteson. Committee Member Godsey will serve as an alternate. 2. Community Placemaking: Banner Project Tourism Manager Cano reviewed the Banner Project constraints and opportunities, partnership potential with Downtown SLO, and the relationship to the City’s cultural arts program. The committee discussed their initial focus on the downtown and the Railroad District, the funding areas of banner design, production, and maintenance, and project next steps. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE MEMBER WILKINS, CARRIED 6-0, TO APPROVE CONTINUATION OF THE BANNER PROJECT. DRAFT Minutes – Promotional Coordinating Committee Meeting of January 9, 2019 Page 4 3. Scheduling of February PCC Special Meeting Due to staff conflicts with the regular scheduled meeting of February 13, 2019, the committee agreed to hold a Special meeting on February 20, 2019. Public Comment None --End of Public Comment-- ACTION: By consensus the committee directed staff to schedule and notice a Special Meeting to be held on Wednesday, February 20, 2019, 5:30 p.m. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update Tourism Manager Cano noted that all payments have been processed. 2. Tourism Business Improvement District (TBID) Board Report Tourism Manager Cano reported on the TBID Board meeting of January 9, 2019. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including: • Advisory Body Recruitment • City Financial Plan meeting dates and times • New York travel show • Sustainable Hospitality Summit ADJOURNMENT The meeting was adjourned at 6:48 p.m. The next Special Promotional Coordinating Committee meeting is scheduled for Wednesday, February 20, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2018 Community Promotions Budget 2018‐19Budget 2018‐19 AmountBudget 403,386$ 2017‐18 Encumbrances Returned Funds (GIA)Total Budget 403,386$ ExpenditureLast Updated 1/4/2019Expenditure Allocated ExpendedAvailable BalanceContractorGrants‐in‐Aid Funding 100,000$ 98,000$ 2,000$ GIA Recipients Grants‐in‐Aid Promotional Support Contract 30,000$ 12,500$ Chamber of CommerceStrategic Initiative 25,000$ Event Promotion 25,000$ 23,250$ 1,750$ SLO Happenings Campaign 19,300$ 11,000$ MatchfireGeneral Contract Services 6,486$ 100$ Visitors Center 112,600$ 46,915$ Chamber of CommercePR Contract 34,000$ 14,165$ Chamber of CommerceDowntown Maps 9,000$ Chamber of CommerceSupport Cost 5,000$ 3,000$ City AdministrationStrategic Plan Update* 2,000$ Carryover Approved Administration 37,000$ City AdministrationTotal 403,386$ 208,930$ 3,750$ Report to City of SLO – TBID and PCC Public Relations Contract January 2019 Media/Community Relations 1. Began planning blogger Thrifty NW Mom’s affordable travel focused trip to SLO in February. 2. Partnered with SLO Cal to plan blogger Vancouverscape’s SLO portion of her trip. 3. Continued planning influencer Jackie McEwan’s wellness focused press trip to SLO in February. 4. Hosted freelancer on assignment with Fodors for restaurant, hotel and shopping updates. 5. Rolled out launch and pitch for ‘Money for a Rainy Day’ with a focus on digital and deal/budget focused travel outlets. 6. Set up meetings with influencers for Molly Cano’s press trip to New York. 7. Worked with Matchfire and Molly Cano on Influencer strategy. 8. Coordinated visit for freelancer on assignment with Airbnb Magazine for their Sustainability issue focusing on environmental stewardship and businesses that came together to help neighbors in Santa Barbara and Venture following the disasters. 9. Beginning talks with @AllThingsKate to bring her back in October. 10. Submitted the following content for Visit California’s Story Ideas. a) Mitigating Environmental Impact i. Ranger lead hikes ii. SLOCO Massage + Wellness b) Off-Grid Tourism i. Unplug in SLO 11. Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract January 2019 1. In SLO, the Weekend Starts on Thursday We recently hosted blogger Mary Charlebois of Short Weeks – Long Weekends. She posted about her trip on her personal blog calling out Apple Farm, Downtown SLO, the Farmers’ Market & Madonna Inn to name a few. 2. Road trip Kalifornien: Motels, Wild West und Highlights German blogger, Sabina Brauner took a California road trip and posted about San Luis Obispo on her blog Oceanblue Style at Manderley. She made note of the quaintness and charm of the SLO. 3. San Luis Obispo County Airport sets passenger record Paso Robles Daily News reported on SBP’s enormous growth and record breaking annual passenger’s in the airport’s history. UVPM: 29K 4. Embassy Suites in San Luis Obispo, CA Review Stream featured a glowing recommendation for SLO’s location noting the local art, excellent customer service and affordability. UVPM: 377K 5. Pacifica Hotels introduces The Kinney San Luis Obispo International Travel Report & Travel Daily News featured The Kinney’s opening in “one of the ‘happiest places in America’”. UVPM: 1K Report to City of SLO – TBID and PCC Public Relations Contract January 2019 6. Beyond LA: I found California’s best-kept secrets with Curtis Stone Australian Escape.com writer, Matt Ragghianti highlighted SLO as “a university town with a thriving artistic and culinary scene”. Also featured was Granada, Farmers’ Market and “Bike Night”. 7. Central California’s Hotel Cerro to Open This September Luxury Travel Advisor announced Hotel Cerro set to open in September. The publication touted its many amenities including its proximity to SLO Wine Country and extended stay residences. UVPM: 12K 8. TBID’s Money for a Rainy Day promotion received extensive coverage from outlets such as the Washington Post, San Diego Union Tribune, LA Times, Travel Pulse, & MSN to name a few. Here are the features: a) San Luis Obispo offering $100 cash to guests who stay two consecutive nights b) This California City Will Pay You $100 to Visit This Winter c) San Luis Obispo Will Pay You $100 to Visit d) Money for a Rainy Day in San Luis Obispo e) San Luis Obispo Promotion: Get $100 Cash When Booking Two Nights f) This California City Will Pay You $100 to Visit g) Get Paid $100 USD To Visit This California City This Winter Report to City of SLO – TBID and PCC Public Relations Contract January 2019 h) One of America’s ‘happiest’ places will pay you $100 to visit this winter i) This California City Will Pay You $100 Just to Visit—but You Need to Book ASAP j) A city in California is paying people $100 to vacation there this winter k) This city in California will pay you $100 to visit and it’s wine heaven l) Get $100 back when you visit this Californian city this winter m) This Beach Town Will Pay You $100 to Vacation There This Winter n) News Roundup: Banned from Cruise, DNA Discount, $100 to Visit California, Stop&Shop Autonomous Deliveries UVPM: 433.6M 9. Visit California put a spotlight on SLO with multiple features that include Farmers’ Market, Madonna Inn & SLO Wine Country: a) Miles of coastline, sunny hills, relaxing wineries b) San Luis Obispo to Ragged Point c) A classic mission in the Valley of the Bears d) Explore cowboy-meet-wine-country towns and vineyards e) 3 Must-Visit Sweet Tooth Stops in California f) A college town morphs into a pop-up party UVPM: 1K Grants-in-Aid Marketing Support January 2019 Report Organization Event VC PR SM EC MTG ST PC ARTS Obispo, the San Luis Obispo County Arts Council Art After Dark X X X Cal Poly Corporation (Cal Poly Arts) Cal Poly Arts Broadway Series (2018- 19)X X X X Central Coast Ag Network (Central Coast Grown) City Farm Annual Harvest Festival - 2018 Central Coast Autism Spectrum Center Zombie Invasion SLO X X Central Coast Children's Choir Central Coast Children's Choir Winter Concert X X X Cuesta College Foundation 8th Annual CPAC Council Benefit X X X Downtown SLO, formally San Luis Obispo Downtown Association 23rd Annual Concerts in the Plaza X X X X Foundation for SLO County Public Libraries Library Foundation Centennial Year Festivities Foundation for the Performing Arts Center Family Day at the PAC History Revisited Central Coast Renaissance Festival X X X X JCC - Federation of San Luis Obispo Apples and Honey Festival X X X Opera San Luis Obispo The Magic Flute: A Citywide Arts Collaboration X X Orchestra Novo 4th Annual Pops ON!X X X San Luis Obispo Master Chorale San Luis Obispo Master Chorale X X X X San Luis Obispo Museum of Art WHAT'S UP AT SLOMA?X X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X San Luis Obispo Repertory Theatre The SLO REP 2018-19 season X X X X San Luis Obispo Soccer Club Junior's Classic X San Luis Obispo Symphony "Concerts in the Cohen" Series X X X X San Luis Obispo Vocal Arts Ensemble Kick Off to Tour Concert X X X SLO Blues Society SLO Blues Dance Concerts X X SLO Classical Academy An Evening with Bill Deresiewicz X X X X SLO County Farmers' Market Association Farmers' Market 40th Anniversary X St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X United Way of San Luis Obispo County Flavors of SLO 2019 X X Wilshire Hospice Día de los Muertos X X X Black is current month, gray is past work 27 Total; 24 served to date or in progress VC- Dropped off materials for display in Visitor Center; brochures, posters, etc. PR- Sent out Press Release SM- Ran event through Social Media outlets EC- Included in Event Calendar MTG- Meet with Groups in person to offer public relations advice and support ST- Sell Tickets for events through the Visitor Center PC- In place of in person meeting, had Phone Call with group to discuss details Report to City of SLO – PCC Visitor Services Contract January 2019 Visitor Interaction January 2018 December 2018 January 2019 Walk-ins 4,380 6,067 4,41 Farmers’ Market* n/a n/a n/a Phone calls 403 412 437 Emails 488 566 509 *estimate without people counter Visitor Center Highlights • Distributed GIA event materials to all SLO hotels. • Greeted Cal Poly parents for their Discovery Weekend . • Enjoyed helping every guest that walked through our door. Demographic Snapshot International travelers 467 Asia 0% Africa 0% Europe 38% Australia/New Zealand 14% United Kingdom 39% North America 8% South America 1% Domestic travelers (outside of CA.) 540 West 11% West Coast 29% East Coast 25% Southw est 11% Midw est 20% South 4% California travelers 1,412 Northern CA 28% Southern CA 29% Central Coast 38% Central Valley 4% Desert 1% Calendar of Events January 2019 February 2019 Events in calendar 172 239 SLO Happenings | Monthly Report: January 2019 In January, we continued to build out the SLO Happenings calendar with over 407 events and 25 new events added for the month. Weekly calendar optimization ensures events are properly represented on the site and that all key SLO events are included. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach Sage the Gemini at SLO Brew Rock 49 255 5,298 SLO Walking History Tour 80 435 5,769 Whitey Morgan at SLO Brew Rock 37 251 4,724 SLO Craft Beer Fest 86 194 3,954 Total 252 1,135 19,745 Monday SLO Happenings*Total Engagement Total Reach Facebook 1,230 41,283 Instagram 885 13,989 Twitter 29 2,456 Total 2,144 57,728 *Includes data from the following post dates: 1/7, 1/14, 1/21, 1/28 Website Highlights + Performance In January, we continued to see great engagement metrics for all SLO Happenings content. Overall, we saw a 14% increase in total engagement and a 5%increase in total reach to our “Monday: What’s Happening This Week” posts when compared to December 2018. As a reminder, these posts are boosted for engagement and specifically targeted to our regional audience. Our “Ticket Tuesday” content saw a 98% increase in total entries, a 95% increase in total likes and a 57% increase in total reach, also when compared to December 2018. SLO Happenings event calendar remained within the top 10 most visited pages on SanLuisObispoVacations.com with 1,680 pageviews. Top 3 most visited events: -San Luis Obispo Restaurant Month -SLO Discovery Weekend -Downtown SLO’s Snow Night Email Highlights + Performance Summary January SLO Happenings email was sent on 1/9 featuring SLO’s January events around town. Open rate was above industry standard which is 20%. -Delivered: 3,944 -% Open Rate: 33.4% -Clicks: 265 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ ‐0.6%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 779,965$ 6.1%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 676,527$ ‐3.5%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 681,724$ 11.2%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 8.8%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 471,428$ ‐1.7%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ ‐100.0%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ ‐100.0%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ ‐100.0%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ ‐100.0%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ ‐100.0%June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ ‐100.0%Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 4,049,548$ ‐46.0%*Figures from Smith Travel Research Report 2017‐18 2018‐19 Change +/‐2017‐18 2018‐19Change +/‐2017‐18 2018‐19Change +/‐July 84.8 85.2 0.5 174.1 175.1 0.6 147.7 149.2 1.0August 76.3 81.3 6.7 158.2 166.5 5.2 120.7 135.4 12.2September 74.5 72.3 ‐2.9 158.4 163.1 3.0 117.9 117.9 0.0October 70.0 72.7 3.9 147.1 151.2 2.8 102.9 109.9 6.8November 65.7 67.7 3.1 136.3 143.0 4.9 89.5 96.7 8.1December 61.3 59.1 ‐3.6 129.3 135.2 4.5 79.3 79.9 0.7January 58 118.75 68.89February 69 134.06 92.5March 68.5 139.88 95.85April 72.7 149.73 103.25May 69.7 150.35 104.77June 78.9 174.18 137.37Total/Average 70.77 73.05147.53155.67105.05114.83Occupancy ADRTOT ComparisonRevPAR DRAFT Minutes – Tourism Business Improvement District Board Meeting of 1/9/2019 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, January 9, 2019 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, January 9, 2019 at 10:02 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Skidmore. ROLL CALL Present: Board Members Dean Hutton, LeBren Young-Harris, Pragna Patel-Mueller, and Chair Bruce Skidmore Absent: Board Members Clint Pearce and Nipool Patel and Vice Chair Matthew Wilkins Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA San Luis Obispo Chamber of Commerce’s Director of Government Affairs, Molly Kern, introduced the new Chamber of Commerce’s CEO Joe Dantona. Joe presented his background and excitement to work more with the TBID. --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, December 12, 2018 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 AMF + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report PUBLIC COMMENT None DRAFT Minutes – Tourism Business Improvement District Board Meeting of 12/12/2018 Pg. 2 --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER HUTTON, SECONDED BY COMMITTEE MEMBER PATEL-MUELLER, CARRIED 4-0-3, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. PRESENTATIONS 1. MARKETING AGENCY QUARTER REPORT Representatives from AMF and Matchfire presented a review of the 2018-19 FY second quarter’s marketing activities, website and social media metrics, upcoming planned activities, and responded to Board questions. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. CHAMBER QUARTER REPORT Representatives from the SLO Chamber of Commerce presented the 2018-19 FY second quarter Guest Service and Public Relations contracts and responded to Board questions. Additionally, future publications to watch out for were presented. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. VISITSLO.COM ACQUISITION UPDATE Tourism Manager Cano provided status and timeline updates on the acquisition process. Additionally, she reviewed the contingency amount that will be used towards transaction and legal fees with board members. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 12/12/2018 Pg. 3 Public Comment None --End of Public Comment-- No action was taken on this item. 2. TBID STRATEGIC PLAN Tourism Manager Cano presented the strategic plan process and a proposed timeline for the Board and Management Committee who will be the working group to review. The Board reviewed their calendars, discussed the upcoming planned commitments with the Strategic Plan consultants, and had no edits to the presented timeline and plan. Public Comment None --End of Public Comment-- No action was taken on this item. 3. SCHEDULING OF FEBRUARY TBID BOARD SPECIAL MEETING Due to staff time conflicts while attending Visit California’s Outlook Forum and Visit SLO Cal representatives’ time conflict to present, the board discussed rescheduling the regularly board meeting date. By consensus the committee directed staff to schedule and notice a Special Meeting to be held on Wednesday, February 20, 2019 from 10:00 a.m. – 12:00 p.m. in City Hall’s Council Hearing Room. Public Comment None --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 12/12/2018 Pg. 4 4. BLACK DIAMOND: VISIT CALIFORNIA QUIZ NIGHT CO-OP Tourism Manager Cano presented a co-op proposal through the Black Diamond partnership to participate in the Visit California Quiz Night program. The Board discussed the opportunity and agreed to move forward with Staff’s recommendation. Public Comment None --End of Public Comment-- No action was taken on this item. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update Board Member Skidmore announced a new Director of Catering has started at Embassy Suites. 2. Management Committee Update Tourism Manager Cano reminded the Board that the Management Committee was cancelled. 3. Marketing Committee Update Marketing Committee Members Harris and Tourism Manager Cano reviewed the January 2, 2019 meeting. 4. PCC Update Tourism Manager Cano reviewed the minutes of the December 12, 2019 meeting. 5. SLO CAL Update Tourism Manager Cano reviewed the January 8, 2019 Marketing Committee meeting, upcoming retreat in March and TMD renewal updates from the City Manager. 6. Tourism Program Update Tourism Coordinator Burns reported on the ‘Our Gift to You’ promotion and provided status updates on the 2019 ‘Money for a Rainy Day’ promotion, January SLO Discovery Weekend, and February 5, 2019 CH&LA membership presentation at Embassy Suites. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 12/12/2018 Pg. 5 Tourism Manager Cano reviewed the upcoming Board seat opening and application dates. Cano also provided status updates on her upcoming participation in TravMedia’s IMM 2019 and Sustainable Travel Summit. ADJOURNMENT The meeting was adjourned at 11:44 a.m. The next Special Tourism Business Improvement District Board meeting is scheduled for Wednesday, February 20, 2019 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/2018