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Home My WebLink About03-13-2019 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, March 13, 2019 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Zoya Dixon PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Committee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Special Meeting on February 20, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report PRESENTATIONS 1. SLO CHAMBER MONTHLY PUBLIC RELATIONS ACTIVITIES REPORT 10 mins Representative from the SLO Chamber of Commerce will present the monthly activity report for the Public Relations contract with the PCC. BUSINESS ITEMS 1. 18-19 MID YEAR BUDGET UPDATE & 19-21 FINANCIAL PLAN BUDGET PROCESS 10 mins Staff will update the committee on the mid-year budget status for 2018-19. Staff will discuss the timeline and process for the development of the 2019-21 financial plan budget for the PCC program. 2. CONTRACT EVALUATIONS 20 mins In preparation for the 2019-21 Financial Plan, the PCC will continue to evaluate the current contracts and discuss opportunities and direction for upcoming contract proposals. 3. COMMUNITY PLACEMAKING: BANNER PROJECT 20 mins Staff will update the committee on the Community Placemaking banner project for committee input and discussion. The committee will review the quotes for banner designs, banner arms in Railroad Square and map of banner arms in the downtown area. 1. MID STATE FAIR SHOWCASE OF CITIES PLANNING 10 mins The committee will discuss the approach for the window design for the Mid State Fair Showcase of the Cities display. 2. ELECTION OF CHAIR & VICE-CHAIR 5 mins The committee will elect a Chair and Vice-Chair for the term of April 2019 to March 2020. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT 2. TBID BOARD REPORT – TBID Special Meeting Minutes: February 20, 2019 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on March 8, 2019 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, February 20, 2019 Special Meeting of the Promotional Coordinating Committee CALL TO ORDER A Special Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, February 20, 2019 at 5:30 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members, Dana Matteson, John Thomas, Matthew Wilkins (5:59), Vice Chair Daniel Levi and Chair Zoya Dixon Absent: Committee Members Diana Cozzi and Melissa Godsey Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Regular Meeting of Wednesday, January 9, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 2 Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE MEMBER MATTESON, CARRIED 4-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THROUGH 7. PRESENTATIONS 1. SLO Chamber of Commerce Monthly Report Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business Education, reported on the past month activities, highlighting the “Money for a Rainy Day” promotion activity and hosted travel writers, and responded to committee questions. Tourism Manager Cano provided background on the Rainy Day program. Public Comment None --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. Contract Evaluations Tourism Manager Cano reviewed the various contract cycles and budgets, the timeline for contract renewals, and reviewed each contract’s scope-of-work. By consensus the committee agreed to complete contract evaluations prior to the March meeting where the compiled committee reviews will be presented for final assessment. To assist in evaluations staff will supply an analysis of advertising spend results, Visitor Center contract historical cost analysis, and the historical Visitor Center walk-in trend. Public Comment None --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 3 2. Community Placemaking: Banner Project Tourism Manager Cano reviewed the Banner Project objective, project location focus, intended outcomes, process scope, city and community project partners, potential budget sources, and the pilot project timeline for committee input and discussion. Committee member Wilkins volunteered to research banner designs currently used in other cities and to be present them at the March meeting. The committee directed staff to research costs for design and banner production based on 3 to 5 designs per campaign. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY COMMITTEE MEMBER THOMAS, CARRIED 5-0, TO ADOPT THE PROJECT PLAN PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update No updates were presented. The committee discussed positive feedback from applicants at the recent GIA workshop. 2. Tourism Business Improvement District (TBID) Board Report Committee member Wilkins reported on the TBID Board meeting of February 20, 2019, highlighting budget discussions and a presentation on the new La Quinta hotel. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including: • Sustainable Hospitality summit in Monterey • New York travel media show • Visit California Outlook Forum • Los Angeles Travel and Adventure Show • 1,500 room nights on Rainy Day promotion • SLO Discovery Days review – upcoming event will be March 7, 2019 • TBID strategic partners DRAFT Minutes – Promotional Coordinating Committee Meeting of February 20, 2019 Page 4 ADJOURNMENT The meeting was adjourned at 7:42 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, March 13, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2019 Community Promotions Budget 2018‐19Budget 2018‐19 AmountBudget 403,386$ 2017‐18 Encumbrances Returned Funds (GIA)Total Budget 403,386$ ExpenditureLast Updated 1/4/2019Expenditure Allocated ExpendedAvailable BalanceContractorGrants‐in‐Aid Funding 100,000$ 98,000$ 2,000$ GIA Recipients Grants‐in‐Aid Promotional Support Contract 30,000$ 17,500$ Chamber of CommerceStrategic Initiative 25,000$ Event Promotion 25,000$ 23,250$ 1,750$ SLO Happenings Campaign 19,300$ 15,475$ MatchfireGeneral Contract Services 6,486$ 100$ Visitors Center 112,600$ 65,681$ Chamber of CommercePR Contract 34,000$ 19,831$ Chamber of CommerceDowntown Maps 9,000$ Chamber of CommerceSupport Cost 5,000$ 3,000$ City AdministrationStrategic Plan Update* 2,000$ Carryover Approved Administration 37,000$ City AdministrationTotal 403,386$ 242,837$ 3,750$ Report to City of SLO – TBID and PCC Public Relations Contract February 2019 Media/Community Relations 1. Hosted blogger Thrifty NW Mom’s affordable travel focused trip to SLO in February. 2. Rescheduled blogger Vancouverscape’s SLO portion of her trip for March. 3. Worked with the SLO Film Fest to pitch the festival and attract press to attend. 4. Partnered with Visit SLO Cal on the SLO portion of their Spring Fam trip. 5. Worked with Stephanie Busco of @superfoodgoddess for her visit to Veg Fest. 6. Met with Mindbody’s PR team to begin planning NYC influencer @headstandsandheels trip to SLO in June. 7. Worked with Matchfire and Molly Cano on the TBID’s influencer strategy. 8. Partnered with the Kinney’s PR team to plan destination portion of trip for We Like LA press trip. 9. Started promotional talks for National Pink Day with Madonna Inn. 10. Began working with Mary Charlebois for an upcoming feature with Amtrak. 11. Sent out Spring events release to local and regional media outlets. 12. Submitted the following content for Visit California’s Story Ideas. a) Wedding & Honeymoons i. The White Barn at Edna Valley ii. Greengate Ranch & Vineyard iii. Craft your wedding experience at SLO Brew iv. Honeymoon at the iconic Madonna Inn 13. Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract February 2019 1) California City Will Pay You $100 to Visit Jet Setter Blog covered the Money for a Rainy Day deal in early February. UVPM: 10K 2) New hotels opening across the Tri-Counties Worked with Pacific Coast Business Times to feature Hotel SLO & Hotel Cerro in their article about new properties . UVPM: 37K 3) THE DISH: Power up your plant base at Central Coast VegFest Bakersfield.com wrote about the 2nd annual Central Coast VegFest, a city sponsored event. They reported that the event will hold cooking demonstrations, expert speakers & food and merchandise vendors. UVPM: 28k 4) Why this 60-year-old California motel is having a new lease of life New York City Blog covers Madonna Inn, calling it a hidden jewel of the Golden State and showcasing it’s Instagram-worthy aesthetic. UVPM: 62k Report to City of SLO – TBID and PCC Public Relations Contract February 2019 5) 17 Incredibly Retro Wedding Venues TLC me showcased Madonna Inn and its nine different indoor and outdoor ceremony and reception venues for couples planning a wedding. UVPM: 1.3M 6) Ways to celebrate Valentine’s Day in the Tri- Counties Pacific Coast Business Times called out Madonna Inn as the place to celebrate Valentine’s Day with horse drawn carriages, a decadent meal and spa specials. UVPM: 37K 7) 10 Best Places to Stop Along Highway 101 AAA’s Via Magazine listed Madonna Inn’s Gold Rush Steakhouse as a suggested stop on a Highway 101 tour. UVPM: 56K 8) Can the 2019 Academy Awards Recognize These 10 Movie Destinations, Please? Fodor’s Travel called out Destination Wedding which was filmed in SLO, “a whimsical town whose charm is impossible to resist”. UVPM: 4.7M Report to City of SLO – TBID and PCC Public Relations Contract February 2019 9) The Most Scenic Train Rides in the World Travel + Leisure & MSN highlighted the Amtrak route starting in San Luis Obispo and noted nearby wine country, a lively university town and the historic Mission. UVPM: 3M 10) 2019 Best Affordable US Honeymoon Spots revealed San Luis Obispo was named 7th on a list of the 10 most affordable domestic honeymoon destinations. The story was picked up by Travel Wire News & eTurbo News. UVPM: 437K 11) Award Season Comes To Life in California Back in November, we pitched Lady Antebellum’s music video set at Madonna Inn to Visit California. This was for their “listen to your favorite songs where they were inspired” category. UVPM: 1K 12) Top 8 Farmers’ Markets to Visit Across America Ecophiles called Downtown SLO’s Farmers’ Market as “one of the most entertaining and enjoyable farmer’s market” touting the affordable food, lively atmosphere & fresh produce. UVPM: 11K Report to City of SLO – TBID and PCC Public Relations Contract February 2019 13) Raise a glass of red ale on Valentine's Day The Los Altos Town Crier touted Libertine Brewing Co.’s Rod & Reel ale as a top beverage choice this Valentine’s day. UVPM: 48K 14) Explore California Along the Pacific Coast Highway Wherever Family highlighted SLO as a coastal town to stop in on your highway 1 route to experience excellent food and wine tasting. UVPM: 1K 15) Going Slow in SLO The Travel 100 highlighted travel writer, Mary Charlebois’ review on Apple Farm. We hosted her back in October. 16) California College Tour- How to Plan a Family Vacation with College Visits Trekaroo named SLO the second stop on the college tour, noting Cal Poly’s desirable location and local attractions such as Bubble Gum Alley. UVPM: 87K EVENTS: 17) Your Central Coast A&E Calendar Santa Maria Times posted twice about things to do in SLO, including practices held at SLO High for the San Luis Obispo County Band. On Feb 22, they also noted numerous performances at the Fremont Theater including Common Kings, The Offspring and The Wood Brothers to name a few. UVPM: 187K Report to City of SLO – TBID and PCC Public Relations Contract February 2019 18) 6 things to do this weekend on the Central Coast KSBY added SLO happening to their calendar including Ice Cream for Breakfast Day at Doc Burnstein’s & a symphony performance in Harold Miossi Hall at the PAC. UVPM: 189K 19) Kathy Marcks Hardesty: So much in love on Valentine's Day weekend The Lompoc Record & Santa Ynez Valley News covered Stephen Ross’ Valentine’s Day event which featured wine flights paired with Fromagerie Sphoie cheeses. UVPM: 69.5k Grants-in-Aid Marketing Support February 2019 Report Organization Event VC PR SM EC MTG ST PC ARTS Obispo, the San Luis Obispo County Arts Council Art After Dark X X X Cal Poly Corporation (Cal Poly Arts) Cal Poly Arts Broadway Series (2018- 19)X X X X Central Coast Ag Network (Central Coast Grown) City Farm Annual Harvest Festival - 2018 Central Coast Autism Spectrum Center Zombie Invasion SLO X X Central Coast Children's Choir Central Coast Children's Choir Winter Concert X X X Cuesta College Foundation 8th Annual CPAC Council Benefit X X X Downtown SLO, formally San Luis Obispo Downtown Association 23rd Annual Concerts in the Plaza X X X X X Foundation for SLO County Public Libraries Library Foundation Centennial Year Festivities Foundation for the Performing Arts Center Family Day at the PAC History Revisited Central Coast Renaissance Festival X X X X JCC - Federation of San Luis Obispo Apples and Honey Festival X X X Opera San Luis Obispo The Magic Flute: A Citywide Arts Collaboration X X Orchestra Novo 4th Annual Pops ON!X X X San Luis Obispo Master Chorale San Luis Obispo Master Chorale X X X X San Luis Obispo Museum of Art WHAT'S UP AT SLOMA?X X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X X San Luis Obispo Repertory Theatre The SLO REP 2018-19 season X X X X X San Luis Obispo Soccer Club Junior's Classic X X San Luis Obispo Symphony "Concerts in the Cohen" Series X X X X San Luis Obispo Vocal Arts Ensemble Kick Off to Tour Concert X X X SLO Blues Society SLO Blues Dance Concerts X X SLO Classical Academy An Evening with Bill Deresiewicz X X X X SLO County Farmers' Market Association Farmers' Market 40th Anniversary X St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X X X X X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X United Way of San Luis Obispo County Flavors of SLO 2019 X X X Wilshire Hospice Día de los Muertos X X X Black is current month, gray is past work 27 Total; 24 served to date or in progress VC- Dropped off materials for display in Visitor Center; brochures, posters, etc. PR- Sent out Press Release SM- Ran event through Social Media outlets EC- Included in Event Calendar MTG- Meet with Groups in person to offer public relations advice and support ST- Sell Tickets for events through the Visitor Center PC- In place of in person meeting, had Phone Call with group to discuss details Report to City of SLO – PCC Visitor Services Contract February 2019 Visitor Interaction February 2018 January 2019 February 2019 Walk-ins 4,576 4,441 4,622 Farmers’ Market* n/a n/a n/a Phone calls 412 437 484 Emails 426 509 520 *estimate without people counter Visitor Center Highlights • Distributed GIA event materials to all SLO hotels. • Greeted Cal Poly parents for their Discovery Weekend . • Enjoyed helping every guest that walked through our door. Demographic Snapshot International travelers 480 Asia 0% Africa 0% Europe 40% Australia/New Zealand 12% United Kingdom 38% North America 9% South America 1% Domestic travelers (outside of CA.) 561 West 11% West Coast 31% East Coast 24% Southw est 10% Midw est 19% South 5% California travelers 1,441 Northern CA 28% Southern CA 30% Central Coast 38% Central Valley 3% Desert 1% Calendar of Events February 2019 March 2019 Events in calendar 241 232 SLO Happenings | Monthly Report: February 2019 In February, we continued to build out the SLO Happenings calendar with over 486 events and 55 new events added for the month. Weekly calendar optimization ensures events are properly represented on the site and that all key SLO events are included. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach Million Dollar Quartet at SLO Rep 17 153 3,555 SLO Craft Beer Fest 85 162 3,618 Festival Mozaic WinterMezzo 4 68 2,338 Madonna Inn Fashion Show 17 103 2,959 Total 123 486 12,470 Monday SLO Happenings*Total Engagement Total Reach Facebook 2,061 45,998 Instagram 1,536 15,968 Twitter 34 2,711 Total 3,631 64,677 *Includes data from the following post dates: 2/4, 2/11, 2/18, 2/25 Website Highlights + Performance In February, we continued to see great engagement metrics for all SLO Happenings content. Overall, we saw a 69% increase in total engagement and a 12% increase in total reach to our “Monday: What’s Happening This Week” posts when compared to January 2019. As a reminder, these posts are boosted for engagement and specifically targeted to our regional audience. However, our “Ticket Tuesday” content saw a significant decrease in total entries, total likes, and total reach when compared to January 2019. We try and be very inclusive of all types of events and naturally some events yield more interest than others. SLO Happenings event calendar remained within the top 5 most visited pages on SanLuisObispoVacations.com with 1,447 pageviews. Top 3 most visited events: -VegFest -SLO Discovery Weekend -Sunday Funday at Baileyana Email Highlights + Performance Summary February SLO Happenings email was sent on 2/6 featuring SLO’s January events around town. Open rate was above industry standard which is 20%. -Delivered: 4,162 -% Open Rate: 25.5% -Clicks: 371 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 Change +/- July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ -0.6% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 10.9% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ -0.7% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 14.9% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 8.8% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 490,392$ 2.2% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 466,744$ 12.3% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ -100.0% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ -100.0% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ -100.0% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ -100.0% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ -100.0% Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 4,612,946$ -38.5% 7,875,000$ *Figures from Smith Travel Research Report 2017-18 2018-19 Change +/-2017-18 2018-19 Change +/-2017-18 2018-19 Change +/- July 84.8 85.2 0.5 174.1 175.1 0.6 147.7 149.2 1.0 August 76.3 81.3 6.7 158.2 166.5 5.2 120.7 135.4 12.2 September 74.5 72.3 -2.9 158.4 163.1 3.0 117.9 117.9 0.0 October 70.0 72.7 3.9 147.1 151.2 2.8 102.9 109.9 6.8 November 65.7 67.7 3.1 136.3 143.0 4.9 89.5 96.7 8.1 December 61.3 59.1 -3.6 129.3 135.2 4.5 79.3 79.9 0.7 January 58.0 59.3 2.3 119.3 125.9 5.5 69.2 74.6 7.9 February 69 134.06 92.5 March 68.5 139.88 95.85 April 72.7 149.73 103.25 May 69.7 150.35 104.77 June 78.9 174.18 137.37 Total/Average 70.77 71.08 147.58 151.41 105.07 109.08 Occupancy ADR TOT Comparison RevPAR DRAFT Minutes – Tourism Business Improvement District Board Meeting of 2/20/2019 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, February 20, 2019 Regular Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, February 20, 2019 at 10:01 a.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Skidmore. ROLL CALL Present: Board Members Dean Hutton, LeBren Young-Harris, Pragna Patel-Mueller, Clint Pearce, Nipool Patel (10:10 a.m.), Vice Chair Matthew Wilkins (10:14 a.m.) and Chair Bruce Skidmore Absent: None Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Meeting on Wednesday, December 12, 2018 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 AMF + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report PUBLIC COMMENT None DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 2 --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER PATEL-MUELLER, SECONDED BY COMMITTEE MEMBER HUTTON, CARRIED 5-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6. PRESENTATIONS 1. MARKETING AGENCY MONTHLY REPORT Representatives from AMF and Matchfire presented a review of January’s marketing activities, website and social media metrics, upcoming planned activities, and responded to Board questions. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. CHAMBER MONTHLY REPORT Representatives from the SLO Chamber of Commerce presented the previous month’s Guest Service and Public Relations contracts and responded to Board questions. Additionally, future publications to watch out for were presented. Public Comment None. --End of Public Comment-- No action was taken on this item. 3. NEW PROPERTY PRESENTATION: LA QUINTA Representatives from the upcoming La Quinta property introduced their team and presented the property’s features and updates on the current status. Public Comment None. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 3 --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. MID YEAR BUDGET & FUND BALANCE REVIEW Tourism Manager Cano presented the 2018-19 Mid-Year Budget and members of the City’s Finance Department who are assisting with tracking and planning of the budget. Cano reviewed the available fund balance with the Board and recommended that the Board leave the current fund balance as is and not transfer the available budget into the programs operating budget. The Board also reviewed the status of the current fiscal year budget and identified budget areas of consideration for reallocating based on committee recommendation. Public Comment None --End of Public Comment-- No action was taken on this item. 2. TBID STRATEGIC PLAN UPDATE Tourism Manager Cano reviewed the first completed immersion session and what commitments are required of the Full Board and Management Committee moving forward in the planning process. Public Comment None --End of Public Comment-- By consensus, The Board decided to move forward with extending the Strategic Plan scheduling timeline to accommodate all members. The next sessions will take place on April 9th and April 10th, 2019. 3. VISIT SLO CAL TMD UPDATE Committee Members Pearce and Patel reported on the TMD renewal process timeline and renewal updates as the Board’s TMD Liaisons. Board members discussed the process and by DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 4 consensus agreed to have Visit SLO CAL only attend one board meeting after petitions have been received in order for TBID review and action recommendation to City Council. Public Comment None --End of Public Comment-- No action was taken on this item. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update Board Member Harris announced that Cal Poly Mustang Family Weekend has been shifted to October 25-27, 2019. Tourism Manager Cano provided updates on the three new properties and their goal opening dates. 2. Management Committee Update Tourism Manager Cano reminded the Board that the Management Committee was part of the Strategic Plan Immersion Session One. 3. Marketing Committee Update Tourism Manager Cano reminded the Board that the February Marketing Committee was cancelled. 4. PCC Update Tourism Manager Cano reviewed the minutes of the December 12, 2019 meeting and an upcoming pilot program. 5. SLO CAL Update Tourism Manager Cano reviewed the most recent Marketing Committee meeting’s efforts and updates on the upcoming IPW Co-op. 6. Tourism Program Update Tourism Coordinator Burns reported on the sold out Money for a Rainy Day promotion, and DRAFT Minutes – Tourism Business Improvement District Board Meeting of 02/20/2019 Pg. 5 first CH&LA presentation on February 5th and updates on the upcoming March SLO Discovery Weekend event. Tourism Manager Cano reviewed updates on recent strategic partnership meetings with SLO Wine and Cal Poly Athletics. Cano reported on the recent trips to a Media Mission in New York, Sustainability conference in Monterey, and Visit CA Outlook Forum in Southern California. Cano also reminded members about scheduled regular meetings all in City Hall’s Council hearing Room: • March 6 – Marketing Committee • March 7 – Management Committee • March 13 – Board Meeting ADJOURNMENT The meeting was adjourned at 12:05 p.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, March 13, 2019 at 10:00 a.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX