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Home My WebLink About06-12-2019 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee Wednesday, June 12, 2019 5:30 P.M. City Hall – Council Hearing Room The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Zoya Dixon PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may address the Committee on items that are not on the agenda but are of interest to the public and within the subject matter jurisdiction of the Promotional Coordinating Committee. The Committee may not discuss or take action on issues that are not on the agenda other than to briefly respond to statements made or questions raised, or ask staff to follow up on such issues. CONSENT ITEMS C.1 Minutes of the Meeting on May 8, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitors Center Report C.6 SLO Happenings Activity Report C.7 TOT Report C.8 Minutes of the Special Meeting on May 15, 2019 C.9 Minutes of the Special Meeting on May 28, 2019 PRESENTATIONS 1. SLO CHAMBER OF COMMERCE MONTHLY UPDATE 10 mins Representatives from the SLO Chamber will present the report for the public relations activities that occurred over the past month. BUSINESS ITEMS 1. COMMUNITY PLACEMAKING: BANNER PROJECT 10 mins The Committee will continue the work on the banner project including the approve the final banner designs. 2. 2018-19 FINAL BUDGET REVIEW 15 mins The PCC will review the year end program budget for 2018-19 and discuss any final allocations. 3. 2019-20 SLO HAPPENINGS PROGRAM PROPSAL 20 mins At the request of the PCC, staff will present the proposal from Matchfire for the SLO Happenings program content strategy & event entry solution for the committee’s review and approval. 4. SLO CHAMBER OF COMMERECE WORK SCOPES & AGREEMENT TERMS 20 mins The committee will discuss and approve the 2019-21 SLO Chamber of Commerce work scopes and agreement terms for Public Relations, Visitor Services and Grants-In-Aid Support, contingent upon the City Council’s approval of the program budget. 5. 2019-20 BUDGET ALLOCATIONS 15 mins The committee will establish the final recommended budget allocations for the 2019-20 Community Promotions budget. PCC LIAISON REPORTS & COMMUNICATION At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. GIA UPDATE – LIAISON REPORT 2. TBID BOARD REPORT – TBID Meeting Minutes: May 8, 2019 3. TOURISM PROGRAM UPDATE ADJOURN. POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on June 7, 2019 by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and related material is available at www.slocity.org. DRAFT Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 1 Minutes - DRAFT PROMOTIONAL COORDINATING COMMITTEE Wednesday, May 8, 2019 Regular Meeting of the Promotional Coordinating Committee CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on Wednesday, May 8, 2019 at 5:31 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Dixon. ROLL CALL Present: Committee Members Melissa Godsey, Ryan Heath, Daniel Levi, John Thomas, Matthew Wilkins, Vice Chair Dana Matteson and Chair Zoya Dixon Absent: None Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA None --End of Public Comment-- CONSENT ITEMS C.1 Minutes of the Meeting of Wednesday, April 10, 2019 C.2 2018-19 Community Promotions Budget Report C.3 Public Relations Report C.4 Grants-in-Aid Support Report C.5 Visitor Center Report C.6 SLO Happenings Activity Report C.7 TOT Report DRAFT Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 2 Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER LEVI, SECONDED BY VICE CHAIR MATTESON, CARRIED 7-0, TO APPROVE THE CONSENT AGENDA ITEMS 1 THROUGH 7. PRESENTATIONS 1. SLO Chamber of Commerce Monthly Report Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business Education, reported on the past month activities for the Public Relations contract with the PCC and responded to Committee questions. Highlights included reports on travel writers, new bubblegum alley notoriety, the new format of Race SLO, a Hwy. 1 road trip piece in Outside magazine, and coverage on the new Dallas/SLO flight. Public Comment None --End of Public Comment-- No action was taken on this item. DRAFT Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 3 BUSINESS ITEMS 1. Community Placemaking: Banner Project Caty McGrath of iii presented six banner designs using the design style selected at the previous PCC meeting. The Committee discussed including a seventh design to highlight the natural environment as well as specific key words they desire to be used on the banners (Culture, Heritage, Pride, Mission, Tradition, Community, Celebration). Additionally, the Committee gave direction on the prominence and position of the selected key words and “San Luis Obispo” text. Tourism Manager Cano reviewed the style guidelines created for the banner project and the budget Public Comment Dusty Colyer-Worth --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER MATTESON, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 7-0, to add a design highlighting the natural environment and modify banner wording to include discussed terms. ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER LEVI, CARRIED 7-0, to approve development of banner Design Standards with direction provided concerning text, within a budget of $3,500. 2. Mid-State Fair Showcase of Cities Creative Proposal Caty McGrath of iii presented the project design concept for window design for the Mid State Fair Showcase of Cities, received input suggestions from the Committee, and responded to Committee questions. Tourism Manager Cano reviewed the budget, noting that take-down costs are not currently included. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY VICE CHAIR MATTESON, CARRIED 7-0, to approve the presented design for the Mid-State Fair Showcase of Cities window project. DRAFT Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 4 3. Community Placemaking: Mural Project Tourism Manager Cano reviewed the budget and status of the parking garage mural project, noting that; the desired location in the Marsh Street garage is not currently available; and an alternate location in the 919 Palm Street parking structure has been identified; and the mural project was added to the streamlined public art process list approved at the April 16th City Council meeting. Public Comment None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER GODSEY, CARRIED 7-0, to approve the mural project as presented. 4. 2019-20 Grants-in-Aid – Preliminary Recommendation The Grants-in-Aid Taskforce (Commissioners Godsey, Matteson, and Thomas) presented their grant application evaluation process, preliminary recommendations for funding, and responded to Committee questions. The Committee discussed the recommended funding allocations. Public Comment None --End of Public Comment-- By consensus the Committee made adjustments using the available budget to be presented to the applicants. DRAFT Minutes – Promotional Coordinating Committee Meeting of May 8, 2019 Page 5 5. 2019-2020 Budget Allocations Tourism Manager Cano reviewed the historical funding of PCC programs. Public Comment Jim Dantona, CEO, Chamber of Commerce --End of Public Comment— The Committee discussed the various program budget allocations. Concern was expressed regarding the proposed increased costs of the Chamber of Commerce contract without having an increased PCC budget. Tourism Manager Cano reviewed the SLO Happenings program as it has morphed to a website and the committee discussed the need for better event management within the program. By consensus the Committee directed staff to hold discussions with the Chamber of Commerce concerning possible contract options. PCC LIAISON REPORTS AND COMMUNICATION 1. Grants-in-Aid (GIA) Update Tourism Manager Cano reported on refunds from Cal Poly Arts, the SLO History Center, and an expected return from SLO City/County Library. 2. Tourism Business Improvement District (TBID) Board Report Tourism Manager Cano reported on the TBID Board meeting of May 9, 2019. 3. Tourism Program Update Tourism Manager Cano presented an update on the recent and upcoming Tourism Program activities, including: • The IFEA World Festival & Event City Award application was reported as too costly and time intensive to pursue. • visitslo.com url acquisition • Conference Center Feasibility Study update (Request for Projects was opened for bids) • Central Coast Tourism Council update • IPW event in Anaheim in June • International media visit June 6th • Special meeting for GIA on May 15th at 5:30 p.m. • Scope of work meeting on May 28th ADJOURNMENT The meeting was adjourned at 8:35 p.m. The next Regular Promotional Coordinating Committee meeting is scheduled for Wednesday, June 12, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2019 Budget 2019‐21Amount 2019‐20 Projected 2020‐21 ProjectedUpdated: 5/8/2019Budget403,386$ 404,621$ 406,720$ CarryoverTotal Budget403,386$ 404,621$ 406,720$ Expenditure2018‐19 2019‐20 2020‐21NotesExpenditureGrants‐in‐Aid Funding 100,000$ 100,000$ Grants‐in‐Aid Promotional Support Contract 30,000$ 30,000$ Proposal: 1 yr Strategic Initiative 25,000$ 50,000$ Event Promotion 25,000$ ‐$ SLO Happenings Campaign 19,300$ General Contract Services 6,486$ Visitors Center 112,600$ 119,600$ 119,600$ Proposal: 2 yrs PR Contract 34,000$ 34,000$ 36,000$ Proposal: 2 yrs Downtown Maps 9,000$ 9,000$ Support Cost 5,000$ 5,000$ Administration 37,000$ 37,621$ 39,720$ Total403,386$ 385,221$ 195,320$ 19,400.00$ Community Promotions Budget Worksheet Report to City of SLO – TBID and PCC Public Relations Contract May 2019 Media/Community Relations 1) Hosted Denver influencer, Jacki Carr’s trip to SLO in partnership with MINDBODY. 2) Continued working with MINDBODY’s PR team to plan NYC influencer Mel Phillips, @headstandsandheels trip to SLO in June. 3) Connected with LA influencer, Corey Marshall @missfoodieproblems and began planning June activation. 4) Worked with journalist, Kathy Witt on piece for Amtrak and Highway 1 road trip. 5) Began talks with journalist Anne Roderique-Jones for a piece titled “SLO Stays, Three Ways” for Enterprise Pursuits and Shermans Travel. 6) We connected with U.K. writer, Ella Buchan to write a ’48 Hours in SLO’ piece for the Independent. 7) Continued planning Kate Retherford’s, @allthingskate trip to SLO in October. 8) Worked with VISIT SLO CAL on Dallas pitching PR coordination. 9) Continued planning dates for SF based influencers FAM trips as part of TBID’s influencer strategy. 10) Worked with TBID marketing team to brand contract and deliverables to utilize for future influencer activations. 11) Assisted in planning IPW FAM group tour activation in SLO. 12) Submitted the following content for Visit California’s Story Ideas. a. Pet Friendly Travel i. Outdoor Activities for Owners and Pets in San Luis Obispo ii. Pet Amenities, Shopping and Spa in San Luis Obispo iii. Pet-Friendly Eats and Drinks in San Luis Obispo b. Luxury Family Travel i. Bite Size Multigenerational Travel in San Luis Obispo ii. Local Luxury Travel Hotel in San Luis Obispo 13) Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign. Report to City of SLO – TBID and PCC Public Relations Contract May 2019 1. A Parent's (much, much needed) Getaway to SLO We hosted Jacki Carr in partnership with MINDBODY for a wellness influencer activation in SLO. She shared the custom itinerary through her blog and raved about the direct flight from DEN TO SBP among the rest of their experiences. UVPM: 5K 2. 6 things you must do in San Luis Obispo, California U.K. journalist, Ella Buchan highlighted SLO in a piece for Love Exploring highlighting the downtown’s walkability, the city’s ideal central location and the impeccable wine and dining experience. 3. Pacific Coast Highway Road Trip: 8 Places to Stay Along the Way Trivago Magazine featured another story on the Central Coast from Ella Buchan. The piece touted SLO as being the perfect place to take a break from the road as the halfway point between LA & SF. It called SLO’s downtown laid-back, walkable and filled with independent boutiques and stores. Granada Hotel & Bistro was also featured, with their “classically stylish, suplremely comfortable rooms” the main feature. 4. Andrew Firestone’s hotel opens in SLO — and a new nearby restaurant is next The Tribune & Hotel Online covered La Quinta Inn & Suites grand opening as well as neighboring restaurant, 1865 Craft House & Kitchen. The piece focused on the new life breathed into the property and upper Monterey St. UVPM: 1.8M Report to City of SLO – TBID and PCC Public Relations Contract May 2019 5. These 11 Drive-In Movie Theaters Are Pure Summer Nostalgia Sunset Magazine listed Sunset Drive-In third on their list of notable American drive-ins calling it a “win-win for summer entertainment”. UVPM: 2.1M 6. 18 Best Places to Visit in California Penny Geeks featured San Luis Obispo on their list of top places to visit in California. They highlighted the dog- friendly trails of Cerro San Luis and Sunset Drive-In as things to do among others. 7. 5 Epic Memorial Day Weekend Vacation Spots on The Central Coast of California Inspirations & Celebrations listed SLO as an ideal weekend vacation destination, specifically highlighting Apple Farm Inn, its on site restaurant & the proximity to “ one of the most popular places to enjoy wine country on the Central Coast”. UVPM: 14K 8. California tripping: Big Sur and the Pacific Coast Highway London blogger, Vanesa Boz of travel blog, BozAround included a stopover in SLO and more specifically the Madonna Inn. Along with a rave review of the iconic hotel, the road tripping family spent time in the downtown and touted the “easy vibe” and the noticable happiness of residents. UVPM: 27K Grants-in-Aid Marketing Support May 2019 Report Organization Event VC PR SM EC MTG ST PC ARTS Obispo, the San Luis Obispo County Arts Council Art After Dark X X X Cal Poly Corporation (Cal Poly Arts) Cal Poly Arts Broadway Series (2018- 19)X X X X X Central Coast Ag Network (Central Coast Grown) City Farm Annual Harvest Festival - 2018 Central Coast Autism Spectrum Center Zombie Invasion SLO X X Central Coast Children's Choir Central Coast Children's Choir Winter Concert X X X Cuesta College Foundation 8th Annual CPAC Council Benefit X X X Downtown SLO, formally San Luis Obispo Downtown Association 23rd Annual Concerts in the Plaza X X X X X Foundation for SLO County Public Libraries Library Foundation Centennial Year Festivities Foundation for the Performing Arts Center Family Day at the PAC History Revisited Central Coast Renaissance Festival X X X X JCC - Federation of San Luis Obispo Apples and Honey Festival X X X Opera San Luis Obispo The Magic Flute: A Citywide Arts Collaboration X X Orchestra Novo 4th Annual Pops ON!X X X San Luis Obispo Master Chorale San Luis Obispo Master Chorale X X X X San Luis Obispo Museum of Art WHAT'S UP AT SLOMA?X X X X X San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X X San Luis Obispo Repertory Theatre The SLO REP 2018-19 season X X X X X San Luis Obispo Soccer Club Junior's Classic X X San Luis Obispo Symphony "Concerts in the Cohen" Series X X X X San Luis Obispo Vocal Arts Ensemble Kick Off to Tour Concert X X X SLO Blues Society SLO Blues Dance Concerts X X SLO Classical Academy An Evening with Bill Deresiewicz X X X X SLO County Farmers' Market Association Farmers' Market 40th Anniversary X St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X X X X X X The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X United Way of San Luis Obispo County Flavors of SLO 2019 X X X Wilshire Hospice Día de los Muertos X X X Black is current month, gray is past work 27 Total; 24 served to date or in progress VC- Dropped off materials for display in Visitor Center; brochures, posters, etc. PR- Sent out Press Release SM- Ran event through Social Media outlets EC- Included in Event Calendar MTG- Meet with Groups in person to offer public relations advice and support ST- Sell Tickets for events through the Visitor Center PC- In place of in person meeting, had Phone Call with group to discuss details Report to City of SLO – PCC Visitor Services Contract May 2019 Visitor Interaction May 2018 April 2019 May 2019 Walk-ins 6,377 6,759 6,572 Farmers’ Market* 500 n/a 500 Phone calls 544 512 569 Emails 489 502 532 *estimate without people counter Visitor Center Highlights • Delivered GIA materials to all SLO City hotels. • Kicked off the Farmers’ Market summer season. • Enjoyed helping every guest that walked through our door. Demographic Snapshot International travelers 560 Asia 0% Africa 0% Europe 39% Australia/New Zealand 17% United Kingdom 38% North America 5% South America 1% Domestic travelers (outside of CA.) 643 West 11% West Coast 30% East Coast 21% Southw est 16% Midw est 20% South 2% California travelers 1,801 Northern CA 28% Southern CA 30% Central Coast 39% Central Valley 2% Desert 1% Calendar of Events May 2019 June 2019 Events in calendar 355 222 SLO Happenings | Monthly Report: May 2019 In May, we continued to build out the SLO Happenings calendar with over 749 events and 53 new events added for the month. Weekly calendar optimization ensured events were properly represented on the site and that all key SLO events were included. Social Highlights + Performance Ticket Tuesday Total Entries Total Likes Total Reach SLO Train Day 28 262 4,211 Yoke Lore at SLO Brew Rock 21 130 3,428 Beerfest at Madonna Inn 135 253 5,146 Live Oak Music Festival 89 208 4,417 Total 273 853 17,202 Monday SLO Happenings*Total Engagement Total Reach Facebook 863 25,364 Instagram 2,032 19,697 Twitter 25 1,391 Total 2,920 46,434 *Includes data from the following post dates: 5/6, 5/13, 5/20, 5/27 Website Highlights + Performance In May, we continued to see great engagement metrics for all SLO Happenings content although it was a slower month when compared to previous time periods. We saw a decline in total reach for both our “Monday SLO Happenings” and “Ticket Tuesday” posts when compared to April 2019. We are working to determine the cause of the decline in order to address in the coming month. However, we did see an uptick in total entries for our “Ticket Tuesday” posts when compared to April 2019. SLO Happenings event calendar remained within the top 4 most visited pages on SanLuisObispoVacations.com with 2,456 pageviews. Top 3 most visited events: -Beer Fest at Madonna Inn -San Luis Obispo Train Day -Mother’s Day in the Mission Email Highlights + Performance Summary May SLO Happenings email was sent on 5/9 featuring SLO’s May events around town. Open rate was above industry standard which is 20%. -Delivered: 6,224 -Open Rate: 26.8% -Clicks: 558 2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ ‐0.6%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 10.9%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ ‐0.7%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 14.9%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 8.8%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ 2.4%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ 12.8%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ 4.8%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ 5.1%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 750,764$ 14.8%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ ‐100.0%June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ ‐100.0%Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 6,500,431$ ‐13.3%7,875,000$ *Figures from Smith Travel Research Report 2017‐18 2018‐19 Change +/‐2017‐18 2018‐19Change +/‐2017‐18 2018‐19Change +/‐July 84.8 85.2 0.5 174.1 175.1 0.6 147.7 149.2 1.0August 76.3 81.3 6.7 158.2 166.5 5.2 120.7 135.4 12.2September 74.5 72.3 ‐2.9 158.4 163.1 3.0 117.9 117.9 0.0October 70.0 72.7 3.9 147.1 151.2 2.8 102.9 109.9 6.8November 65.7 67.7 3.1 136.3 143.0 4.9 89.5 96.7 8.1December 61.3 59.1 ‐3.6 129.3 135.2 4.5 79.3 79.9 0.7January 58.0 59.3 2.3 119.3 125.9 5.5 69.2 74.6 7.9February 68.8 66.4 ‐3.5 134.3 140.5 4.6 92.4 93.3 1.0March 68.4 68.0 ‐0.6 139.9 142.8 2.0 95.8 97.1 1.4April 72.6 76.4 5.3 151.8 161.2 6.2 110.2 123.2 11.8May 69.7 150.35 104.77June 78.9 174.18 137.37Total/Average 70.74 70.84147.77150.44105.63107.72Occupancy ADRTOT ComparisonRevPAR Minutes – Promotional Coordinating Committee Meeting of May 15, 2019 Page 1 Minutes PROMOTIONAL COORDINATING COMMITTEE Wednesday, May 15, 2019 Special Meeting of the Promotional Coordinating Committee CALL TO ORDER A Special Meeting of the Promotional Coordinating Committee was called to order on Wednesday, May 15, 2019 at 5:32 p.m. in the Council Hearing Room, located at 990 Palm Street, San Luis Obispo, California, by Chair Zoya Dixon. ROLL CALL Present: Committee Members Ryan Heath, Matthew Wilkins, Melissa Godsey, John Thomas, and Chair Zoya Dixon. Absent: Committee Member Dana Matteson and Vice Chair Daniel Levi. Staff: Tourism Manager Molly Cano BUSINESS ITEMS 1. 2019-20 GRANTS-IN-AID – PRELIMINARY RECOMMENDATION The Grants-in-Aid Subcommittee presented the preliminary 2019-20 funding recommendations. Public Comments: Public comments were received from various grant representatives. ---End of Public Comments--- ACTION: MOTION BY COMMITTEE MEMBER HEATH SECOND BY COMMITTEE MEMBER THOMSAN CARRIED (4-0-1) to approve the 2019-20 grants-in- aid funding for SLO Classical Academy as presented. (Godsey recused) ACTION: MOTION BY COMMITTEE MEMBER GODSEY SECOND BY COMMITTEE MEMBER THOMAS CARRIED (5-0) to approve the remaining 2019-20 grants-in-aid funding recommendations as presented. Minutes – Promotional Coordinating Committee Meeting of May 16, 2018 Page 2 ADJOURNMENT The meeting was adjourned at 6:17 p.m. The next regular meeting of the Promotional Coordinating Committee is scheduled for Wednesday, June 12, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 06/XX/2019 Minutes – Promotional Coordinating Committee Meeting of May 28, 2019 Page 1 Minutes PROMOTIONAL COORDINATING COMMITTEE Tuesday, May 28, 2019 Special Meeting of the Promotional Coordinating Committee CALL TO ORDER A Special Meeting of the Promotional Coordinating Committee was called to order on Tuesday, May 28, 2019 at 3:07 p.m. in the Cal Poly Stadium – Presidents Suite in San Luis Obispo, California, by Chair Zoya Dixon. ROLL CALL Present: Committee Members Ryan Heath, Matthew Wilkins, Melissa Godsey, Dana Matteson, John Thomas, Vice Chair Daniel Levi and Chair Zoya Dixon. Absent: Staff: Tourism Manager Molly Cano, Tourism Coordinator Chantal Burns. BUSINESS ITEMS 1. PCC CONTRACTOR WORKSCOPE STRATEGIC PLANNING The committee participated in a strategic planning session lead by consultant Michelle Carlen for the work scope development for the contract agreements for the 2019-21 work plan. Public Comments: No Public comments were received. ---End of Public Comments--- ADJOURNMENT The meeting was adjourned at 6:55 p.m. The next regular meeting of the Promotional Coordinating Committee is scheduled for Wednesday, June 12, 2019 at 5:30 p.m., in the Council Hearing Room, 990 Palm Street, San Luis Obispo, California. APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: 06/XX/2019 DRAFT Minutes – Tourism Business Improvement District Board Meeting of 5/8/2019 Pg. 1 Minutes - DRAFT TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD Wednesday, May 8th, 2019 Special Meeting of the Tourism Business Improvement District Board CALL TO ORDER A Special Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on Wednesday, May 8, 2019 at 10:10 a.m. in Embassy Suites, located at 333 Madonna Inn, San Luis Obispo, California, by Chair Skidmore. ROLL CALL Present: Board Members Dean Hutton, LeBren Young-Harris, Pragna Patel-Mueller (10:18 a.m.), Vice Chair Matthew Wilkins and Chair Bruce Skidmore Absent: Board Member Nipool Patel Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA Maggie Cox the President of Central Coast AMF Media Group introduced Val Vaz, the Diector of Account Services for the Central Coast to the Board. --End of Public Comment-- CONSENT ITEMS C.1 Minutes of Special Meeting on Wednesday, April 10, 2019 C.2 Smith Travel Report C.3 Chamber Public Relations Report C.4 AMF + Matchfire Marketing Report C.5 Chamber Visitor Center Report C.6 TOT Report PUBLIC COMMENT None --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER HUTTON, SECONDED BY COMMITTEE MEMBER HARRIS, CARRIED 5-0-1, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6 DRAFT Minutes – Tourism Business Improvement District Board Meeting of 05/08/2019 Pg. 2 PRESENTATIONS 1. HDL ROLLOUT Natalie Harnett from the City of San Luis Obispo’s Finance Department introduced the HDL rollout and gave a visual tutorial of how TBID properties will be able to submit their monthly TOT online. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. MARKETING AGENCY MONTHLY REPORT Representatives from AMF and Matchfire presented a review of April 2019 marketing activities, website and social media metrics, upcoming planned activities, and responded to Board questions. Public Comment None. --End of Public Comment-- No action was taken on this item. 2. CHAMBER MONTHLY REPORT Director of Communications and Business Education, Jacqui Clark-Charlesworth from the SLO Chamber of Commerce presented the April public relation highlights. Public Comment None. --End of Public Comment-- No action was taken on this item. BUSINESS ITEMS 1. 2019-20 MARKETING PLAN Tourism Manager Cano recapped the work of the Marketing Committee and agencies on the 2019 -20 Marketing Plan. Agency representatives reviewed the presented plan and address concerns and questions from board members. DRAFT Minutes – Tourism Business Improvement District Board Meeting of 05/08/2019 Pg. 3 Public Comment None. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 5-0-1, TO ADOPT THE PRESENTED MARKETING PLAN WITH DIRECTION TO THE AGENCY TO REVIEW THE CURRENT DEMOGRAPHIC STRATEGIES AND ADDITION OF A VALUE-MINDED PERSONA. 2. EVENT PROMOTION APPLICATION The TBID Board discussed the application received for the 2019 Boots and Brews Country Music Festival event in September 2019. Staff provided members with the 2018 Boots and Brews Country Music Festival final report and statistics. Public Comment Dusty Colyer-Worth from the San Luis Obispo Chamber of Commerce provided feedback on the event organizers and smooth event process. --End of Public Comment-- ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE MEMBER SKIDMORE, CARRIED 5-0-1, TO FUND THE 2019 BOOTS AND BEWS COUNTRY MUSIC FESTIVAL $12,000 TO BE USED FOR OUT OF AREA MARKETING AND ADVERTISING BASED ON THE APPLICATION PRESENTED. TBID LIAISON REPORTS AND COMMUNICATION 1. Hotelier Update – • The La Quinta has officially opened • The Hotel SLO team has expanded and Cano will be meeting with them on May 16th. • General comments on how the opening of Leroy’s had impacted other Monterey Street restaurants. 2. Management Committee Update - May 2, 2019 minutes in packet for review. 3. Marketing Committee Update – April 15, 2019 and May 1, 2019 minutes are in the packet for review. 4. PCC Update – April 10, 2019 minutes in packet for review. 5. SLO CAL Update - report given at this point. 6. Tourism Program Update – • VisitSLO.com updates • The Conference Center RFP has opened DRAFT Minutes – Tourism Business Improvement District Board Meeting of 05/08/2019 Pg. 4 • CCTC has onboarded their new agency Nobal • Strategic Partners are currently being budgeted for and discussed by Management Committee • IPW and other events were reported on by staff ADJOURNMENT The meeting was adjourned at 12:08 p.m. The next Tourism Business Improvement District Board meeting is scheduled for Wednesday, April 10, 2019 at 10:00 a.m., at Embassy Suites, 333 Madonna Road, San Luis Obispo, CA. APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX