HomeMy WebLinkAbout07-10-2019 PCC Agenda PacketCity of San Luis Obispo, Agenda, Promotional Coordinating Committee
Wednesday, July 10, 2019
5:30 P.M.
City Hall – Council Hearing Room
The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the quality of
life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner consistent with
long-range community goals, the development of San Luis Obispo as a regional and tourist center.
CALL TO ORDER: Chair Zoya Dixon
PUBLIC COMMENT: Each speaker is limited to three minutes of public comment. At this time, you may
address the Committee on items that are not on the agenda but are of interest to the public and within the subject
matter jurisdiction of the Promotional Coordinating Commi ttee. The Committee may not discuss or take action
on issues that are not on the agenda other than to briefly respond to statements made or questions raised or ask
staff to follow up on such issues.
APPOINTMENT - OATH OF OFFICE
The TBID Board appointed representative will take the oath of office to serve on the Promotional Coordinating
Committee.
CONSENT ITEMS
C.1 Minutes of the Meeting on June 12, 2019
C.2 2019-20 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
C.8 2018-19 Community Promotions Budget Report
PRESENTATIONS
1. SLO HAPPENINGS PROMOTION YEAR-END REPORT 10 mins
Representatives from Matchfire will present the 2018-19 year-end report for the SLO Happenings
Promotion contracted services for the PCC.
2. SLO CHAMBER YEAR-END REPORT 25 mins
Representatives from the SLO Chamber will present the 201 8-19 year-end report for the contracted Visitor
Services, GIA Support and Public Relations efforts for the PCC.
BUSINESS ITEMS
1. GIA LIAISON ASSIGNMENTS 10 mins
The Committee will review the 2019-20 GIA recipient list and assign committee liaisons.
2. COMMUNITY PLACEMAKING & BEAUTIFICATION PROJECTS 30 mins
The Committee will discuss the priorities and approach to the Community Placemaking & Beautification
Project work for fiscal year 2019-20.
PCC LIAISON REPORTS & COMMUNICATION
At this time Committee members make announcements, report on activities, refer to staff issues for study and
report back to the Committee at a subsequent meeting.
1. GIA UPDATE – LIAISON REPORT
2. TBID BOARD REPORT – TBID Meeting Minutes: June 12, 2019
3. TOURISM PROGRAM UPDATE
ADJOURN.
POSTING STATEMENT: I, Chantal Burns, Tourism Coordinator, do hereby certify that on July 5, 2019 by 5:00 p.m., a
true and correct copy of this agenda was posted on the bulletin board outside City Hall. Internet access to agendas and
related material is available at www.slocity.org.
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 1
Minutes - DRAFT
PROMOTIONAL COORDINATING COMMITTEE
Wednesday, June 12, 2019
Regular Meeting of the Promotional Coordinating Committee
CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to
order on Wednesday, June 12, 2019 at 5:32 p.m. in the Council Hearing Room, located at 990
Palm Street, San Luis Obispo, California, by Chair Dixon.
ROLL CALL
Present: Committee Members Melissa Godsey, Ryan Heath, John Thomas, Matthew
Wilkins, Vice Chair Dana Matteson and Chair Zoya Dixon
Absent: Committee Member Daniel Levi
Staff: Tourism Manager Molly Cano and Deputy City Clerk Kevin Christian
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None
--End of Public Comment--
CONSENT ITEMS
C.1 Minutes of the Meeting of Wednesday, May 8, 2019
C.2 2018-19 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitor Center Report
C.6 SLO Happenings Activity Report
C.7 TOT Report
C.8 Minutes of the Special Meeting on May 15, 2019
C.9 Minutes of the Special Meeting on May 28, 2019
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 2
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY VICE CHAIR MATTESON, SECONDED BY COMMITTEE
MEMBER THOMAS, CARRIED 6-0-1, to approve the consent agenda items 1 through 9.
PRESENTATIONS
1. SLO Chamber of Commerce Monthly Report
Jacqui Clark-Charlesworth, SLO Chamber Director of Communications and Business
Education, reported on the past month activities for the Public Relations contract with the
PCC. Reported highlights included coverage by Trivago magazine and micro-influencer
Jacki Carr.
Public Comment
None
--End of Public Comment--
No action was taken on this item.
BUSINESS ITEMS
1. Community Placemaking: Banner Project
Tourism Manager Cano presented the banner designs and discussed the locations and
number of banners to be produced.
The Committee discussed a possible re-design of the Railroad Square "Heritage" design
and gave direction to staff on what design changes they would like made.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY VICE
CHAIR MATTESON, CARRIED 6-0-1, to approve the various banners as presented and
to authorize a redesign of the Railroad Square Banner, not to exceed $500.00.
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 3
2. 2018-19 Final Budget Review
Tourism Manager Cano reviewed the overall budget, noting values of still available
program funds and potential refunds. A detailed review of the costs for the Railroad Square
component of the Banner Project was presented and possible options for funding were
discussed.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY VICE CHAIR MATTESON, SECONDED BY COMMITTEE
MEMBER WILKINS, CARRIED 6-0-1, to allow Tourism Manager Cano to manage use of
the remaining funds, prioritizing funding for the banner project and downtown “tear-off”
maps.
3. 2019-20 SLO Happenings Program Proposal
Tourism Manager Cano reviewed the program updates requested by the Committee, the
strategy for creating a program given a limited budget and reviewed the program proposal
and program timeline as submitted by Matchfire.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY
COMMITTEE MEMBER HEATH, CARRIED 6-0-1, to approve the SLO Happenings
Program Proposal as submitted.
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 4
4. SLO Chamber of Commerce Work Scopes & Agreement Terms
Tourism Manager Cano presented a detailed review of the work programs that the Chamber
of Commerce oversees for the PCC, along with the staff and consultant recommendations
presented for each in the proposal.
Public Comment
None
--End of Public Comment--
ACTION: MOTION BY COMMITTEE MEMBER GODSEY, SECONDED BY
COMMITTEE MEMBER HEATH, CARRIED 6-0-1, to approve the Public Relations
Work Scope and Agreement Terms contract as presented.
ACTION: MOTION BY VICE CHAIR MATTESON, SECONDED BY COMMITTEE
MEMBER GODSEY, CARRIED 6-0-1, to approve the Grants-in-Aid Work Scope and
Agreement Terms contract as presented.
ACTION: MOTION BY COMMITTEE MEMBER HEATH, SECONDED BY
COMMITTEE MEMBER WILKINS, CARRIED 6-0-1, to approve the Visitor Services
Work Scope and Agreement Terms contract as presented.
5. 2019-2020 Budget Allocations
Tourism Manager Cano reviewed the 2019-20 Community Promotions budget and
responded to Committee questions.
Public Comment
None
--End of Public Comment—
ACTION: MOTION BY COMMITTEE MEMBER THOMAS, SECONDED BY
COMMITTEE MEMBER GODSEY, CARRIED 6-0-1, to approve the budget as presented.
DRAFT Minutes – Promotional Coordinating Committee Meeting of June 12, 2019 Page 5
PCC LIAISON REPORTS AND COMMUNICATION
1. Grants-in-Aid (GIA) Update
Committee Member Thomas reported that the Greek Festival increased their attendance by
almost 100%.
2. Tourism Business Improvement District (TBID) Board Report
Committee Member Wilkins reported on the TBID Board meeting of June 12, 2019.
3. Tourism Program Update
Tourism Manager Cano presented an update on the recent and upcoming Tourism Program
activities, including:
• Mid-State Fair display
• Conference Center feasibility update
• Cal Poly parent/supporter program
• Upcoming events: Live Oak and Roll Out the Barrels
• Trade Shows: IPW, City-Nation Placemaking
• July 2, 2019 City Council meeting will consider PCC budget recommendations
ADJOURNMENT
The meeting was adjourned at 6:58 p.m. The next Regular Promotional Coordinating Committee
meeting is scheduled for Wednesday, Julu 10, 2019 at 5:30 p.m., in the Council Hearing Room,
990 Palm Street, San Luis Obispo, California.
APPROVED BY THE PROMOTIONAL COORDINATING COMMITTEE: XX/XX/2019
Budget 2019‐21Amount 2019‐20 Projected 2020‐21 ProjectedUpdated: 6/19/2019Budget403,386$ 405,302$ 406,720$ CarryoverTotal Budget403,386$ 405,302$ 406,720$ Expenditure2018‐19 2019‐20 2020‐21NotesExpenditureGrants‐in‐Aid Funding100,000$ 100,000$ As recommended Grants‐in‐Aid Promotional Support Contract 30,000$ 30,000$ 1 year term; add KPIs and address contract opportunities Community Placemaking & Beautification Projects 25,000$ 50,000$ Event Promotion 25,000$ ‐$ SLO Happenings Campaign 19,300$ 15,000$ 1 year term; as presented General Contract Services 6,486$ 2,400$ Visitors Center 112,600$ 119,600$ 119,600$ 2 year term; address contract opportunities PR Contract 34,000$ 34,000$ 36,000$ 1 year term with the opportunity to extend to 2nd year; establish communication plan & KPIs Communications Plan Consultant Services ‐$ 2,000$ one time expense to address PR contract support Downtown Maps 9,000$ 9,000$ Support Cost 5,000$ 5,000$ Administration 37,000$ 38,302$ 39,720$ Total403,386$ 405,302$ 195,320$ ‐$ Community Promotions Budget Worksheet
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2019
Media/Community Relations
1) Hosted NYC influencer Mel Phillips, @headstandsandheels trip to SLO in partnership with
MINDBODY for a “Be well here” activation.
2) Hosted LA influencer, Corey Marshall @missfoodieproblems for a “Be indulged here” activation.
3) Drafted talking points for Molly Cano’s appearance on KSBY to discuss graduation weekend.
4) Worked with SLO Coast Wine to host ‘Eat, Drink, Play’ writer & editor for Bay Area News Group.
5) Continued planning Kate Retherford’s, @allthingskate trip to SLO in October.
6) Coordinated stay in SLO for Brazilian travel writer, Marina Vidigal Brandileone coming from IPW.
7) Worked with Andrew Hornery on assignment for Sydney Morning Herald.
8) Connected VISIT SLO CAL with Seattle writer, Rick Rosner on assignment for 425 and South Sound Magazine.
9) Continued planning journalist, Anne Roderique-Jones for a piece titled “SLO Stays, Three Ways”
for Enterprise Pursuits and Shermans Travel.
10) Finalized #ShareSLO branded Influencer deliverables with TBID marketing team to brand
contract and deliverables to utilize for influencer activations.
11) Assisted in planning IPW FAM group tour activation in SLO with VISIT SLO CAL & Visit CA.
12) Submitted Summer Events Calendar to local & regional media outlets.
13) Pitched the following content for Visit California’s Story Ideas.
a. Bike-able California
i. Mountain Biking in San Luis Obispo
ii. Sip n’ Cycle in San Luis Obispo
iii. Bolt About
iv. Big SLO Bike
b. Leaf-Peeping
i. Cal Poly open space
ii. Botanical garden
c. What’s New
i. Bachelor Alumni Andrew Firestone Opens New Hotel in SLO
ii. Mistura Peruvian Restaurant
iii. Live Oak Music Festival
iv. Historic Event Venue & First of its Kind Opens in SLO
14) Continued to work with the city, AMF and Matchfire on overall tourism marketing campaign.
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2019
1. From The Mountains To The Coast, These Are 7 Of
California's Most Scenic Towns To Visit
Smarter Travel calls SLO “a stylish mix of cowboy
and surfer cultures that invite you to slow down”.
The story also note the historic downtown’s
shopping galleries & dining along. We worked with
VISIT SLO CAL to coordinate the SLO portion of this
FAM.
UVPM: 3.5M
2. The Best Weekend Trips From Los Angeles
Departures includes San Luis Obispo on their list of
top weekend getaways naming our historic
downtown and nearby wine region.
UVPM: 466K
3. Plan A Road Trip Adventure For Father's Day, Kids
Optional
Multiple outlets picked up the story including AT&T
and affiliate WKMG Orlando & WISC Wisconsin to
name a few. The piece includes Bubblegum Alley as
a must stop for the “more
quirky adventurous spirits” looking for oddities
on the road.
UVPM: 12.3M
4. Travel deals: Package makes Philly a bargain
The San Diego Union-Tribune picked up Amtrack’s
Pacific Surfliner BOGO deal highlighting the route from
San Diego to San Luis Obispo.
UVPM: 494K
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2019
5. This Is the California Road Trip Even Californians
Dream of Taking
MSN includes San Luis Obispo and specifically the
Madonna Inn on their list of places to stop on the
perfect California road trip.
UVPM: 1.5K
6. From The Mountains To The Coast, These Are 7 Of
California’s Most Scenic Cities To Go to
TRIPALOKA names SLO an “enjoyable getaway or a
buzz of exercise” touting the numerous things to do
such as the Mission, creek, Children’s Museum &
dining.
7. SLO-Down; Not Your Average College Town
Weekend Escapes, a Southern California print
magazine covered SLO on a FAM trip we partnered
with for the Kinney. The six page spread relays SLO’s
outdoor accessibility, culinary experience and
proximity to attractions as a few on the destination
highlights. (see attached print piece)
8. Many hotels, vacation rentals sell out for Cal Poly
graduation weekend
KSBY interviews Molly Cano about the impact of
travelers on Cal Poly commencement weekend.
UVPM: 189K
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2019
9. CALIFORNIA ROAD TRIP ITINERARY PART 1 (LA TO
SAN LUIS OBISPO)
Canadian Alexandra Grant, the voice behind To Vogue
or Bust recaps her Central Coast road trip on her
travel blog. The guide notes the vibrant college town,
cool downtown and history of the Mission.
UVPM: 6K
10. California Fitcations
Visit California includes our pitches, Cerro San Luis
and Reservoir Canyon as trails to try in California’s
great landscape.
UVPM: 1K
11. SLO County airport has a new direct flight to Las
Vegas — with more destinations on the way
Searching Las Vegas announced the new flight from
SLO to Las Vegas and touted the San Luis Obispo
Regional Airport’s continued expansion.
UVPM: 9K
Events:
12. Thousands enjoy sold-out Live Oak Music Festival in
San Luis Obispo County
KSBY recounts Live Oak Music Festival’s weekend of
music and art catering to the Central Coast community
and out-of-towners. The event was sold out with
around 2,000 people per day attending.
UVPM: 189K
Report to City of SLO – TBID and PCC
Public Relations Contract
June 2019
13. Greek Festival Shows Culture, Food Too, at San
Luis Obispo
Food Industry Today & The National Herald
highlight the S;P Greek Festival as a family friendly
event that drew residents and visitors alike with it’s
authentic Greek cuisine, traditional music and
dancing.
UVPM: 7.2K
14. Kathy Marcks Hardesty: Wine tasting events abound
on Central Coast
The Lompoc Record & Santa Ynez Valley News tells
readers about SLO Coast Wine’s Roll Out the Barrels
weekend full of wine, good eats & the best local
entertainment with highlights of the great wines they
can taste year-round.
UVPM: 70K
15. 6 things to do this weekend on the Central Coast
KSBY listed events at the Alex Madonna Expo Center
& Libertine Brewing Co for fun happening the last
weekend in June.
UVPM: 189K
SUMMER 2019
SMARTTRAVELSUMMER
+SONOMA, CALIFORNIA
NORTHERN GEORGIA
NAPA VALLEY, CALIFORNIA
MIAMI, FLORIDA
PUERTO VALLARTA, MEXICO
HIKING IN CANADA AND
COLORADO AND MORE
ART, FOOD & NIGHTLIFEBERKELEY
YOU NEED TO VISIT
THE
EDITION
Special
By Southern
California Life
Magazine
SUMMER 2019IWEEKEND ESCAPESI1716IWEEKEND ESCAPESISUMMER 2019SLO-downBYCAITLIN ELIZABETH PIEH
NOT YOUR AVERAGE COLLEGE TOWN
DO YOU LIKE WINE, HISTORY, CULTURE AND AN ABUNDANCE
of outdoor activities? San Luis Obispo, also known as SLO, is a town to put at
the top of your vacation list. Located on California’s Central Coast, midway
between Los Angeles and San Francisco, SLO is an easy trek for both SoCal and
NorCal natives. Accessible by plane, train or car, transportation to and from is
a breeze. San Luis Obispo has a Mediterranean marine climate with almost per-
fect temperatures year-round. bb
G
San Luis Obispo is an eclectic town filled with
activities for all. From shopping to beautiful beach-
es to amazing eateries, there is an activity for every
vacationer’s itinerary. Known to locals as “SLO-
town,” what better place to relax and recharge.
SLO is home to Edna Valley, one of the top
wine destinations in California – a must visit for
winos. Known for chardonnay and pinot noir,
Edna Valley is home to numerous tasting rooms
sure to quench your thirst. Each tasting room offers
unique flavors that have produced many award-
winning wines. Want to visit the spot that helped
start the Edna Valley wine industry? Chamisal
Vineyards was the first winery to plant grapevines
in the area. The vineyard is the place to be if you
enjoy intense flavors and gorgeous views. Biddle
Ranch is another Edna Valley winery that can hold
its own in looks and taste. Sit back and relax outside
while sipping on amazing chardonnay. Not into
wine? There are plenty of craft brews floating
around. Pro tip: SLO Brew is a hot spot.
Need a place to stay? The Kinney San Luis
Obispo is a fun and colorful boutique hotel located
just one mile from Cal Poly. The whole property is
decked out in college memorabilia, vintage games
and retro college décor, playing with the aesthetic
of the college town.
For guests traveling from afar, the Kinney is
only a 10-minute drive from San Luis Obispo
Regional Airport. The property offers complimen-
tary parking for those wishing to drive, and the
Amtrak station is only four minutes away for those
arriving by train.
The lobby is filled with fun sayings, a fireplace
and a record player with a selection of records. The
college flair doesn’t stop in there, head up to your
room and find hoody bathrobes, fun wall collages
with colorful California prints and plaid carpet …
feel like you’re back in the dorms without the hassle
of roommates. This coed property brings back
memories while still catering to all generations.
Downstairs guests can enjoy indoor and out-
door communal spaces, a pool and The Quad. The
vibrant outdoor lounge is filled with over-sized
games, glimmering lights, beanbag chairs and fire
pits. The Quad features life-sized Lite Brite and
Scrabble boards, which reel in that teenage nostalgia.
The Kinney can host conferences and events
with over 2,000 square feet of meeting space and
plenty of indoor and outdoor room. bb SUMMER 2019IWEEKEND ESCAPESI1918IWEEKEND ESCAPESISUMMER 2019San Luis Obispo
“OPRAH DUBBED SAN LUIS OBISPO THE ‘HAPPIEST CITYIN AMERICA’
… all the more reason to give SLO a try.”
college students and health conscious shoppers. Indulge in sweets, fresh
produce, crafts and more. While on Higuera Street head over to Bubble Gum
Alley and be sure to leave your mark!
Some nearby landmarks to check out are Hearst Castle, Charles Paddock
Zoo, SLO Botanical Garden, Morro Rock and Madonna Inn – famous for the
pink aesthetic. Cal Poly is also a must see when in town. The SLO campus is
one of two polytechnics universities in the CSU system, with Pomona being
the SoCal campus.
San Luis Obispo is filled with many fabulous eateries. From BBQ to fine din-
ing to craft beer and wine … visitors are sure to find something to fill their tummies.
Old SLO BBQ is the place to be for barbeque lovers. The menu offers a
variety of southern favorites including cowboy corn pie and tri-tip. Like
Leroy’s, Old SLO BBQ has a self-pour wall with 46 craft taps. Make sure to ask
for extra barbecue sauce … delicious!
While in SLO stop by Luna Red for a bite to eat. The indoor/outdoor
restaurant provides guests with globally inspired cuisine while using fresh and
locally sourced products. From bacon wrapped dates to rockfish ceviche to
smoked achiote brisket, Luna Red offers a diverse menu loaded with flavor.
Another restaurant that prides them selves on fresh and local cuisine is Big
Sky Cafe. This health conscious restaurant includes menu items to satisfy meat
eaters and vegans alike.
San Luis Obispo offers a great escape for outdoor enthusiasts. Start on
land by hiking, biking or zip lining and then head to the sea for whale watch-
ing, surfing, paddle boarding and kayaking. There are many nearby beaches
with Morro Bay being a popular destination.
Oprah dubbed San Luis Obispo the ‘happiest city in America’ … all the
more reason to give SLO a try.
This one-of-a-kind boutique hotel offers guests a taste of college life while
accommodating “adult” needs by offering both recreation and relaxation.
From local brews to comfy accommodations, the Kinney SLO is the perfect
spot to unpack, unwind and enjoy. The next time you want to “slow down,”
don’t overlook SLO. This spot gets an A+ from us. ww.thekinneyslo.com ✤
Leroy’s is the amazing eatery located on the property. This
hot spot brings in locals and guests from all over the grid. Playing
into the college vibe, guests can load a card (like the laundry or
food card from freshman year) and swipe it to pour out beer and
wine. From big sips to small, you are able to fully control your
pour. Most of the adult beverages on tap are from local wineries
and breweries, including specially made beverages for The
Kinney. Continuing the college theme, the menu is titled “Study
Guide” and incorporates American cuisine in a fast-casual way.
The breakfast menu includes fun fare with anything from the
Hangover Steak & Eggs to a Strawberry Nutella Croissant. This
unique menu can make any taste bud happy. For dinner the
menu includes anything from the
President’s Pretzel Board to 805 Fish &
Chips to the Double Major Burger.
Leroy’s is the textbook spot to enjoy sig-
nature cocktails like the Bubblegum
Alley Fizz, a fruity vodka cocktail. Spirits
not your thing? Head back to the tap
and don’t forget dessert … you earned it!
Inside Leroy’s, visitors can enjoy
Skee Ball, Connect Four, shuffleboard
and other old school board games.
Challenge your besties to a friendly game
– loser buys next round.
Daytime can be spent lounging at
the on-property pool and sundeck. The
pool is equipped with floaties, and it’s
heated year-round. Feeling up for adven-
ture? Grab one of the complimentary
Kinney-branded beach cruisers and
pedal towards the heart of downtown.
An abundance of shops, museums, galleries and eateries are all
biking or walking distance from the hotel.
Downtown SLO is home to the Palm Theatre, Fremont
Theater and Mission San Luis Obispo de Tolosa. The San Luis
Obispo community was founded by Father Junípero Serra, who
also founded many other California missions, making it a must
see spot for history buffs. The whole town is centered around the
Mission, with Spanish colonial influence found in everything
from the street signs to the architecture.
On Thursday nights, stop by Downtown SLO’s world-
famous Farmer’s Market featuring over 120 vendors. The street
fair takes over Higuera Street each week, drawing in locals,20IWEEKEND ESCAPESISUMMER 2019San Luis Obispo
Grants-in-Aid Marketing Support June 2019 Report
Organization Event VC PR SM EC MTG ST PC
ARTS Obispo, the San Luis Obispo County
Arts Council Art After Dark X X X
Cal Poly Corporation (Cal Poly Arts)
Cal Poly Arts Broadway Series (2018-
19)X X X X X
Central Coast Ag Network (Central Coast
Grown)
City Farm Annual Harvest Festival -
2018
Central Coast Autism Spectrum Center Zombie Invasion SLO X X
Central Coast Children's Choir
Central Coast Children's Choir Winter
Concert X X X
Cuesta College Foundation 8th Annual CPAC Council Benefit X X X
Downtown SLO, formally San Luis Obispo
Downtown Association 23rd Annual Concerts in the Plaza X X X X X
Foundation for SLO County Public Libraries
Library Foundation Centennial Year
Festivities
Foundation for the Performing Arts Center Family Day at the PAC
History Revisited Central Coast Renaissance Festival X X X X
JCC - Federation of San Luis Obispo Apples and Honey Festival X X X
Opera San Luis Obispo
The Magic Flute: A Citywide Arts
Collaboration X X
Orchestra Novo 4th Annual Pops ON!X X X
San Luis Obispo Master Chorale San Luis Obispo Master Chorale X X X X
San Luis Obispo Museum of Art WHAT'S UP AT SLOMA?X X X X X
San Luis Obispo Railroad Museum Central Coast Railroad Festival X X X X X
San Luis Obispo Repertory Theatre The SLO REP 2018-19 season X X X X X
San Luis Obispo Soccer Club Junior's Classic X X
San Luis Obispo Symphony "Concerts in the Cohen" Series X X X X
San Luis Obispo Vocal Arts Ensemble Kick Off to Tour Concert X X X
SLO Blues Society SLO Blues Dance Concerts X X
SLO Classical Academy An Evening with Bill Deresiewicz X X X X
SLO County Farmers' Market Association Farmers' Market 40th Anniversary X
St. Andrews Greek Orthodox Church San Luis Obispo Greek Festival X X X X X X
The Central Coast Shakespeare Festival Shakespeare Under the Stars X X X X
United Way of San Luis Obispo County Flavors of SLO 2019 X X X
Wilshire Hospice Día de los Muertos X X X
Black is current month, gray is past work
27 Total; 24 served to date or in progress
VC- Dropped off materials for display in Visitor Center; brochures, posters, etc.
PR- Sent out Press Release
SM- Ran event through Social Media outlets
EC- Included in Event Calendar
MTG- Meet with Groups in person to offer public relations advice and support
ST- Sell Tickets for events through the Visitor Center
PC- In place of in person meeting, had Phone Call with group to discuss details
Report to City of SLO – PCC
Visitor Services Contract
June 2019
Visitor Interaction
June
2018
May
2019
June
2019
Walk-ins 6,425 6,572 6,572
Farmers’ Market* 2,000 500 500
Phone calls 544 569 569
Emails 489 532 532
*estimate without people counter
Visitor Center Highlights
• Delivered Roll Out the Barrels materials to SLO City hotels.
• Farmers’ Market booth every Thursday.
• Enjoyed helping every guest that walked through our door.
Demographic Snapshot
International travelers 581
Asia 2%
Africa 0%
Europe 37%
Australia/New Zealand 17%
United Kingdom 39%
North America 4%
South America 1%
Domestic travelers
(outside of CA.)
702
West 12%
West Coast 29%
East Coast 23%
Southw est 14%
Midw est 20%
South 2%
California travelers 1,947
Northern CA 29%
Southern CA 29%
Central Coast 37%
Central Valley 4%
Desert 1%
Calendar of Events
June
2019
July
2019
Events in calendar 297 266
SLO Happenings | Monthly Report: June 2019
In June, we continued to build out the SLO Happenings calendar with over 777 events and 45 new
events added for the month. Weekly calendar optimization ensured events were properly
represented on the site and that all key SLO events were included.
Social Highlights + Performance
Ticket Tuesday Total
Entries
Total
Likes
Total
Reach
Real Estate Band 21 110 3,768
Roll Out The Barrels 88 146 4,844
Live Oak Music Festival 88 220 6,195
Disney’s Little Mermaid Jr.5 294 5,063
Total 202 770 19,866
Monday SLO Happenings*Total
Engagement
Total
Reach
Facebook 1,123 38,582
Instagram 1,424 22,113
Twitter 9 2,184
Total 2,556 62,879
*Includes data from the following post dates: 6/3, 6/10, 6/17, and 6/24
Website Highlights + Performance
In June, we continued to see great engagement metrics for all SLO Happenings content and are happy
to report that we are still seeing increases in overall engagement when compared to May 2019. Overall,
we saw a 35% increase in total reach to our “Monday: What’s Happening This Week” posts when
compared to May 2019. These posts are boosted for engagement and specifically targeted to our
regional audience. We also saw a very positive lift in our “Ticket Tuesday” content. While we did have
fewer entries, we did see a 15% increase in total reach when compared to May 2019 “Ticket Tuesday”
stats.
The SLO Happenings event calendar remained within the top 4 most visited pages on
SanLuisObispoVacations.com with 2,293 pageviews.
Top 3 most visited events:
-Circus Vargas
-Live Oak Music Festival
-Roll Out the Barrels
Email Highlights + Performance
Summary
The June SLO Happenings email was sent on 6/7 featuring SLO’s June events
around town. Open rate was above industry standard which is 20%.
-Delivered: 6,222
-Open Rate: 25.3%
-Clicks: 229
2009‐10 2010‐11 2011‐12 2012‐13 2013‐14 2014‐15 2015‐16 2016‐17 2017‐18 2018‐19Change +/‐July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 880,321$ 874,775$ ‐0.6%August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 734,830$ 815,225$ 10.9%September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 701,230$ 696,113$ ‐0.7%October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 613,045$ 704,568$ 14.9%November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 519,193$ 565,129$ 8.8%December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 479,813$ 491,517$ 2.4%January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,461$ 468,705$ 12.8%February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 502,476$ 526,793$ 4.8%March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,221$ 606,841$ 5.1%April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 653,881$ 751,077$ 14.9%May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 626,025$ 512,955$ ‐18.1%June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 795,368$ ‐100.0%Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,498,864$ 7,013,699$ ‐6.5%7,875,000$ *Figures from Smith Travel Research Report 2017‐18 2018‐19 Change +/‐2017‐18 2018‐19Change +/‐2017‐18 2018‐19Change +/‐July 84.8 85.2 0.5 174.1 175.1 0.6 147.7 149.2 1.0August 76.3 81.3 6.7 158.2 166.5 5.2 120.7 135.4 12.2September 74.5 72.3 ‐2.9 158.4 163.1 3.0 117.9 117.9 0.0October 70.0 72.7 3.9 147.1 151.2 2.8 102.9 109.9 6.8November 65.7 67.7 3.1 136.3 143.0 4.9 89.5 96.7 8.1December 61.3 59.1 ‐3.6 129.3 135.2 4.5 79.3 79.9 0.7January 58.0 59.3 2.3 119.3 125.9 5.5 69.2 74.6 7.9February 68.8 66.4 ‐3.5 134.3 140.5 4.6 92.4 93.3 1.0March 68.4 68.0 ‐0.6 139.9 142.8 2.0 95.8 97.1 1.4April 72.6 76.4 5.3 151.8 161.2 6.2 110.2 123.2 11.8May 69.5 66.1 ‐5.0 150.6 155.7 3.4 104.7 102.9 ‐1.7June 78.9 174.18 137.37Total/Average 70.73 70.41147.79150.92105.63107.28Occupancy ADRTOT ComparisonRevPARMay - Missing 8x TBID Properties & 19x Homestays
Community Promotions Budget 2018‐19Budget 2018‐19 AmountBudget 403,386$ 2017‐18 Encumbrances Returned Funds (GIA) 4,165$ Total Budget 407,551$ ExpenditureLast Updated 6/12/2019Expenditure Allocated ExpendedAvailable BalanceContractorGrants‐in‐Aid Funding 100,000$ 98,000$ 2,000$ GIA Recipients Grants‐in‐Aid Promotional Support Contract 30,000$ 27,500$ Chamber of CommerceStrategic Initiative 25,000$ 25,333$ (333)$ Event Promotion 25,000$ 25,000$ 1,564$ SLO Happenings Campaign 19,300$ 19,075$ MatchfireGeneral Contract Services 6,486$ 5,100$ 1,386$ Visitors Center 112,600$ 103,213$ Chamber of CommercePR Contract 34,000$ 31,163$ Chamber of CommerceDowntown Maps 9,000$ 9,000$ Chamber of CommerceSupport Cost 5,000$ 2,976$ City AdministrationStrategic Plan Update* 2,000$ 2,000$ Carryover Approved Administration 37,000$ City AdministrationTotal 403,386$ 348,360$ 4,617$ Funds Remaining 4,164.58$ 8,781.99$
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 6/12//2019 Pg. 1
Minutes - DRAFT
TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD
Wednesday, June 12, 2019
Special Meeting of the Tourism Business Improvement District Board
CALL TO ORDER
The regular meeting of the San Luis Obispo Tourism Business Improvement District Board was called to
order on Wednesday, June 12, 2019 at 10:12 a.m. in City Hall, located at 990 Palm Street, San Luis Obispo,
California, by Vice Chair Wilkins.
ROLL CALL
Present: Board Vice Chair Matthew Wilkins and Board Members Dean Hutton, LeBren Young-
Harris, Pragna Patel-Mueller , Kristen Battaglia (10:23 a.m.)
Absent: Board Chair Bruce Skidmore and Member Nipool Patel
Staff: Tourism Manager Molly Cano and Tourism Coordinator Chantal Burns
PUBLIC COMMENT ON ITEMS NOT ON THE AGENDA
None.
CONSENT ITEMS
ACTION: MOTION BY COMMITTEE MEMBER WILKINS, SECONDED BY COMMITTEE
MEMBER HUTTON, CARRIED 4-0-2, TO APPROVE THE CONSENT AGENDA ITEMS 1 THRU 6
C.1 Minutes of Special Meeting on Wednesday, May 8, 2019
C.2 Smith Travel Report
C.3 Chamber Public Relations Report
C.4 AMF + Matchfire Marketing Report
C.5 Chamber Visitor Center Report
C.6 TOT Report
PUBLIC COMMENT
None
OATH OF OFFICE
Kristen Battaglia was sworn in by City of San Luis Obispo Deputy City Clerk Kevin Christian.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 2
PRESENTATIONS
1. MARKETING AGENCY MONTHLY REPORT
AMF Account Supervisor Brittany Hensley presented a review of May 2019 marketing activities,
website and social media metrics, upcoming planned activities, and responded to Board questions.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
2. CHAMBER MONTHLY REPORT
Director of Communications and Business Education, Jacqui Clark-Charlesworth from the SLO
Chamber of Commerce presented the May public relation highlights.
Public Comment
None.
--End of Public Comment--
No action was taken on this item.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 3
BUSINESS ITEMS
1. CONTRACT WORK SCOPES & AGREEMENTS TERMS
Tourism Manager Cano and Member Patel-Mueller presented the Management Committee’s
recommendations for the contract work scopes and agreement terms with AMF/Matchfire, Cal Poly
Office of Student Affairs and SLO Coast Wine Collective (previously SLO Wine). The San Luis
Obispo’s Chamber of Commerce Public Relations and Guest Services recommendation was reviewed
separately without Board Member Harris who was recused.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER PATEL-MUELLER, SECOND BY BOARD
MEMBER HARRIS, CARRIED (5-0-2), to approve the recommended proposals:
AMF/Matchfire – funding of $850,000 towards the final contract year within the current two-year
contract.
Cal Poly Office of Student Affairs – funding of the $20,000 proposal as is towards a one-year contract
with the opportunity to extend to a two-year term.
SLO Coast Wine Collective (previously SLO Wine) – proposal as presented with $11,400 towards
membership of all TBID properties and changes to earmarking $7,600 for potential programs and
$1,000 held and spent on an as presented basis for media.
ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER
PATEL-MUELLER, CARRIED 4-0-2 (HARRIS RECUSED), for the San Luis Obispo Chamber of
Commerce proposal with the recommended changes of a one-year term and ability to extend to year
two if approved by TBID for the Public Relations component.
2. 2019-20 BUDGET ALLOCATIONS
Management Committee’s recommended budget allocations for the 2019-20 TBID program budget were
presented with staff reviewing each item.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HUTTON, SECOND BY BOARD MEMBER PATEL-
MUELLER, CARRIED 4-0-2 (HARRIS RECUSE), to approve budget allocations as recommended
and presented by the Management Committee.
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 4
3. STRATEGIC PLAN APPROVAL
Management Committee and staff presented the final draft of the 2019 – 24 TBID Strategic Plan with the
correct edit of dates. Members reviewed and discussed the next steps to be taken with Corragio Group.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER HUTTON,
CARRIED 5-0-2, to adopt the 2019-24 Strategic Plan.
4. SLO HAPPENINGS EVENT APPLICATION PROCESS APPROVAL
Marketing Committee Members and Staff presented the new SLO Happenings Event Promotion
Sponsorship applications including separate applications designated for lodging and marketing sponsorship
opportunities.
Public Comments:
None.
---End of Public Comments---
ACTION: MOTION BY BOARD MEMBER HARRIS, SECOND BY BOARD MEMBER
BATTAGLIA, CARRIED (5-0-2), to approve the SLO Happenings Event Promotion applications,
timeline and program changes as presented.
TBID LIAISON REPORTS AND COMMUNICATION
1. Hotelier Update – Member Harris reported a new general manager has started at the Courtyard
Marriott.
2. Management Committee Update - May 30, 2019 minutes in packet for review.
3. Marketing Committee Update – May 29, 2019 minutes are in the packet for review.
4. PCC Update – April 8, 2019 minutes in packet for review. Member Wilkins and Tourism Manager
Cano reviewed the upcoming banner project timeline.
5. SLO CAL Update - report given at this point.
6. Tourism Program Update –
• The Conference Center status
• 2019 Money for a Rainy Day statistics
DRAFT Minutes – Tourism Business Improvement District Board Meeting of 06/12/2019 Pg. 5
• IPW and other events were reported on by staff
• Liaison duties to help connect TBID properties with available resources
• Upcoming calendared meeting dates:
• Marketing Committee – June 24, 2019
• Management Committee – Cancelled
• Board Meeting – July 10, 2019
ADJOURNMENT
The meeting was adjourned at 11:57 a.m. The next Tourism Business Improvement District Board meeting
is scheduled for Wednesday, July 10, 2019 at 10:00 a.m., at City Hall, 990 Palm Street, San Luis Obispo,
CA.
APPROVED BY THE TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/XXXX